The 18th China International Optoelectronics Expo was held at the Shenzhen Convention and Exhibition Center from September 6th to 9th. At the exhibition, Shengshi Media's "LED Screen Display World" also participated as an exhibitor. Reporters present learned that in the display industry, OLED screens, as the "new favorite" in the market, are very popular among consumers and are also quietly competing for market share in the LED display industry.
OLED screens are self-illuminating flexible panels. Compared with traditional transparent screen LCD displays, they have very high contrast, response speed and color saturation. Among them, the transparency effect of OLED transparent screens is also far better than that of traditional transparent LCD screens. Not only does it not require backlight, it can also be used in a very wide range of business environments. Its unique transparent display technology is the current world trend technology, and the screen can be completely transparent. Because the display uses fewer components, it is thinner and has a wider viewing angle than ordinary LCD screens. In appearance, the OLED screen saves the cyan light source part, making it simpler and lighter overall.
At the exhibition, an OLED transparent screen displayed in a window style attracted the attention of reporters. Through communication with Han Xiaoping, general manager of Puguang Leda Optoelectronics, we learned that OLED window-type transparent screens are usually combined with physical displays and can be accompanied by corresponding pictures and promotional videos of the product. They can also be made into decorative products such as fish tanks. The waterproof performance needs to be achieved through special processing methods. In the commercial field, its dazzling advertising information is combined with static objects such as terminal products and window products to enhance customers' product impressions and shopping experience, and promote merchants' product sales, such as shopping mall jewelry, watches, electronic products, etc. It is also widely used in science and technology exhibitions, museum cultural relics and other fields.
The reporter noticed that compared with the LED transparent screen, the brightness of the OLED transparent screen is obviously insufficient. Han Xiaoping said that transparent screen display cabinets like this are displayed in conjunction with physical objects. Too high a brightness will hinder the clarity of the physical images, so generally when the physical images can be displayed clearly, the screen will look slightly dim. The OLED transparent screen greatly reduces the maintenance cost of the display screen, avoids dead pixels, red screens, magnetization, aging and other phenomena, and effectively improves the display effect. In addition, when talking about the cost issue, Han Xiaoping said that OLED transparent screens are in the early stages of development, and there are still many technical and cost issues that have not been resolved. Especially in large-size industrial mass production, there are some urgent problems that need to be solved. The company will increase its research and development efforts, promotion efforts, increase sales, and fully promote the development and prosperity of OLED.
OLED screens will not only have an impact on transparent screens, but also on the entire LED display screen. However, while competing with their opponents for brand and cost, as the most advantageous public display media, LED companies should explore their own advantages, especially strive for greater breakthroughs in the outdoor field. At the same time, they should focus on the combination with AR/VR and invest more innovative spirit in technological research to make LED displays irreplaceable.
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