Smart light poles, as a new generation of urban information infrastructure that includes charging piles, video surveillance, environmental monitoring, LED light pole screens and other modules, not only shoulder the breakthrough in smart city construction, but will also become an important part of future 5G base station construction. It is predicted that the installation of 5G base stations may drive a 151.2 billion smart light pole market; and among this huge dividend, can our LED light pole screen companies get a share of this?
1. Smart light pole screens and 5G build a new ecosystem
In the 5G era, with the realization of applications such as the Internet of Things, the Internet of Vehicles, and the Industrial Internet, it will mean unprecedented new opportunities for industries such as industry, logistics, transportation, and energy, driving various enterprises to achieve digital transformation. Not only in terms of network construction, but also in terms of application innovation, relevant parties have also begun to actively deploy and jointly build a new 5G ecosystem. Since the beginning of this year, from telemedicine and distance education to smart police stations, smart hotels, and smart transportation, from driverless driving to VR interaction and AR live broadcast, 5G application scenarios have sprung up all over the country, showing explosive growth. People can already see the disruptive changes that 5G will bring to daily life in the future.
What is closely related to our LED display industry is the construction of smart transportation. As a new product derived from smart transportation, smart light pole screens are a well-deserved important carrier. It can be seen from the current successful cases of smart light pole screens that in the future, countless light poles will be equipped with 5G base stations. At the same time, smart light pole screens will also assume indispensable public information service functions and transform into important infrastructure for smart cities, sharing this "big cake" with 5G, smart light poles and other companies. It has to be said that the construction of smart light pole screens + base stations is already an irreversible new development trend.
2. Launch an attack on traditional outdoor advertising screens
Due to the popularity of LED large screens in outdoor advertising media, high-quality screen installation locations are becoming a scarce resource for outdoor advertising; coupled with the negative impact of light pollution and other unfavorable factors caused by LED large screens on urban management; the approval procedures for outdoor installation locations of LED large screens have become increasingly complex and difficult... Prompted by various factors, the constraints on the development of outdoor media advertising screens have gradually become prominent, and the demand for small-area outdoor smart light pole screens has gradually emerged.
As the darling of new outdoor media in the current new era, smart light pole screens have become an important information carrier for outdoor advertising, smart transportation, etc. with their advantages of real and vivid visual experience, high brightness, intelligent response, and real-time communication. In the face of the convenience of content interaction and the huge demand for content consumption, LED light pole screens are launching a strong "offensive" signal to the entire traditional outdoor advertising market. From the aspects of content display, big data collection, functional interaction, etc., they capture consumers' attention, meet more content needs, and create greater value.
3. Screen companies each show their talents to enter the smart transportation ecosystem
In fact, as expectations for 5G become louder and louder, the advancement of smart light pole screens has increasingly become a process of pursuing intelligence, interactivity, informatization, and technology. Smart light pole screens have gradually replaced the original traditional information release method and become the mainstream of information dissemination in the smart era. Thanks to this, many LED light pole screen manufacturers choose to use their unique innovative perspective and precise market positioning to further integrate into the ecosystem of smart transportation construction with smart light pole screens as the entry point. With the acceleration of urban construction and the layout of smart street lights, the application scenarios of smart street lights need to be continuously strengthened, and the market growth of smart light pole screens will also rise accordingly. Using the "small" (smart light pole screen) to expand the "big" (the entire large screen market) may also become a trend in the LED display market.
For LED light pole screen manufacturers, it is a more gratifying situation to be small and big. This is a good era and a bad era. The current development status of the field of smart light pole screens is more of a "wasteland". This "wasteland" is large enough, but the uncertainty is also great. Therefore, in addition to keeping up with market changes, screen companies must develop products with competitive advantages and continuously refine and improve them in order to compete in the current huge trend and start a carnival of wisdom. At the same time, with the expansion space driven by the demand for dense networking of 5G small base stations and the advantages of smart light poles, screen companies must fully integrate the supply chain system, R&D system, and marketing system of intelligent production in order to occupy a favorable position in the 5G era and when demand really explodes.
In the first year of 5G, when the pace of 5G commercial deployment is getting faster and faster, the in-depth integration of smart light pole screens and urban construction provides a communication carrier for the information transmission needed to realize "city intelligence". Smart street lights continue to surpass traditional outdoor advertising large screens and occupy a place in the field of outdoor advertising, thus attracting many companies to enter. As one of the "cakes", smart light pole screens have become the target of competition. However, how to stand out requires screen companies to continue to work hard on product innovation, find market focus and added value, focus on innovation and diversified development, and deeply explore the available elements, so as to take advantage of the full-scale commercialization of 5G.
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