A breakdown of the marriage journey between LED screen companies and sports

In recent years, the LED industry's production capacity has expanded dramatically, but product homogeneity is obvious and product overcapacity is serious, resulting in intense price competition. This has prompted many LED companies to seek development outside the traditional industry to tap new performance growth points, whether it is industry vertical development or "cross-border" industries. LED+wisdom, LED+media, LED+Internet of Vehicles, LED+finance, LED+sports... Let’s break down the cross-border industries. However, it seems that more companies are choosing to marry with sports. Is LED+sports a better match?

Lehman Holdings: Broad Football Empire Feelings

Speaking of football, it is impossible not to mention Lehman. Lehman’s football development strategy has long been well-known in the industry. Just on June 14, Li Mantie, the actual controller of Lehman Holdings, announced that it had fully purchased 100% of the equity of the Newcastle Jets Club, the powerful Australian Super League team, through its subsidiary Shenzhen Lehman Investment Co., Ltd.

In fact, Lehman's football journey has already begun. Lehman shares have conducted in-depth cooperation with China Super League, Chinese League One and other domestic high-end football events and even international events, including the establishment of Lehman Kaixing Sports Culture M&A Fund in cooperation with Kaixing Capital, and the actual controller invested in the establishment of Shenzhen Renren A series of actions such as the establishment of a football club and the launch of the "12th Man" APP gradually formed an interconnected football industry chain of "sports marketing resources + mobile Internet + investment and mergers and acquisitions + football clubs". In January 2016, Lehman Holdings exclusively named the Portuguese Liga League and launched the "Abroad Plan" to cultivate new football stars. lehman in football The upstream and downstream of the industrial chain have been deployed in various directions, and overseas strategies have been officially launched to build a deep and international sports landscape.

Absen: Taking root in the field of sports, letting passion burst out

Relatively speaking, the editor believes that Absen's sports feelings are restrained, not ostentatious and low-profile, but people cannot ignore his brilliance. Currently, Absen has applied about 100 sets of LED stadium screens in more than 40 countries around the world, ranking first in the world in coverage.

Absen has long been rooted in the sports field. From 2012 to 2015 alone, the application area of ​​LED stadium screens has reached 11,440 square meters, which can cover 1.6 standard football fields, equivalent to the area of ​​27.3 basketball courts, covering Germany, the Netherlands, the United States, Japan, Australia, Russia, Nigeria, Qatar and Mexico. Absen has become a solution provider for top international sports events such as the Bundesliga, Club World Cup, NBA and F1. On May 9 this year, Absen announced that it planned to invest US$4.5 million to acquire 51% of the shares of Artixium Display Company, announcing its decision to take root in the sports field. and the confidence to occupy a large area of ​​overseas stadium screens.

The fence screens of the Bundesliga in recent years, the large screen of the NBA Hornets home arena in New Orleans, the advertising screens in many Formula 1 games in the past five years, and the fence screens of the Beijing World Athletics Championships... all have a common name called Absen. Absen displays account for 60% of the Bundesliga.

Alto Electronics: Development of territory with basketball layout

Alto Electronics is a global strategic partner of FIBA ​​(International Basketball Federation). As early as the 2015 FIBA ​​(International Basketball Federation) Changsha Asian Championship finals, Alto Electronics carried out intensive publicity reports on the event that night, greatly unleashing the potential of strategic partners.

As ​​a global strategic partner of FIBA ​​(International Basketball Federation), Alto Electronics joins hands with FIBA ​​to jointly develop basketball stadium display systems and commercial value development, and undertake the construction of LED peripheral display systems for all venues of the Changsha Asian Championships. Alto Electronics has successfully won the recognition and trust of FIBA ​​through rigorous competition testing. With the 2019 Basketball World Cup being held in China, the two parties will have good cooperation in more top FIBA ​​events.

Not only basketball, in this year’s European Cup, Alto also A wonderful appearance and a beautiful appearance in the football field. Is it possible that in addition to basketball, Alto also likes football and wants to open the door to football development?

Leyard: opening a chapter in the dual development of sports and culture

Shanghai Global Equestrian Championship, 2016 IAAF Diamond League, 2016 Shenzhen International Golf Tournament... Leyard can be seen in a series of international events.

2016 is the first year for Leyard's sports. Leyard will focus on the sports culture sector and plan the dual development of LED and sports culture industries. Through the combination of high-tech industry and Chinese sports, Leyard hopes to promote the long-term development of China's sports industry.

Not long ago, Leyard reached a comprehensive strategic cooperation with Jiushi Events, which has first-class international sports event operation and management experience. As the designated supplier and strategic partner of LED display screens for Jiushi events, Leyard provides leading technology and high-quality products for Jiushi events’ top international events, upgrades the venue layout, optimizes the visual experience, and provides audiences with A more attractive and enjoyable viewing experience. Through this cooperation platform, Leyard will make frequent and exciting appearances in more international competitions.

2016 can be said to be the first year of leveraging the development of sports. With the help of domestic sports policies, at the same time, the foreign sports consumer market has matured and the sports industry has developed huge commercial value. Following the spring breeze of sports events, the potential application market size of LED displays is getting larger and larger, becoming a serious hot topic for enterprises in the industry and a major opportunity for LED display companies. This is no wonder why LED companies are trying to grab the big cake of sports.