Among them, one of the target companies mainly provides search engine advertising solutions and effect services to enterprises; the second target company is a media operator focusing on outdoor media resources; the third target company is a company that provides customers with one-stop outdoor advertising solutions and provides advertising agency publishing services; the fourth target company is a company engaged in creative planning and execution management of event communication. After preliminary negotiations with all parties involved in the underlying assets, the transaction consideration for the underlying assets was initially determined to be a total of approximately 2 billion yuan.
The announcement shows that the implementation of various tasks of the four target companies requires coordination and discussion among multiple parties. The implementation cycle is long and there are many uncertain factors. At the same time, it takes a lot of time to negotiate and communicate with the four target companies on the transaction plan. The time to reach a basic consensus is late, and the final implementation of the specific work is relatively complicated. The final determination and implementation of the aforementioned work has been pushed to late September. Based on the current project communication situation and project implementation progress, the company expects that it will take some time to advance the audit and evaluation work of the four target companies, after which the final transaction plan can be determined and the production of information disclosure materials can be completed.
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E-mail: mack@archled.net
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