Big price hike in the domestic mobile phone market? According to the news, the minimum increase in new products after March is more than 1,000 yuan.

On February 26th, multiple sources confirmed that China's mobile phone industry will officially usher in a comprehensive price increase in 2026, which is also the first time since the development of the domestic mobile phone market that the trend of simultaneous popularization of all categories and brands has appeared.

Sina Technology learned from supply chain personnel, industry analysts and many mobile phone brand insiders that from March, mobile phone price increases will enter an accelerated stage, with new product increases reaching a minimum of more than 1,000 yuan. At the same time, mainstream brands such as OPPO, OnePlus, vivo, iQOO, Xiaomi, and Honor will gradually increase the price of old models, adding to the frequent fluctuations in memory costs. In 2026, China's mobile phone market may face the first time in history that prices have been raised several times in a year.

"This round of price increases is not an option for individual brands, but an inevitable trend for the entire industry. At present, domestic mainstream mobile phone brands have completed the finalization of the price increase plan, and some brands have issued price adjustment notices to offline dealers and online channels." From the current determined plan, March is the key node of the price increase. The price adjustment of the previously listed models is relatively modest, but the new products released after March will significantly expand the price increase, the minimum increase will not be less than 1000 yuan, and the increase of the mid- and high-end flagship models may reach 2000-3000 yuan. "” It is

understood that the core reason for the overall popularity of mobile phones is the inevitability of memory costs and the sharp fluctuation of prices. Since 2026, the global memory market has ushered in a rapid rise. The explosive growth of AI servers has robbed a large number of mobile phone memory capacity, resulting in structural shortages of mobile phone running memory and NAND Flash storage memory, and prices have soared all the way.

According to the latest data of TrendForce Consulting in February 2026, in the past three months, the spot price of mobile phone memory chips has risen by more than 300%, and the cost of 1TB flash memory has more than tripled from more than 200 yuan in 2025 to nearly 600 yuan now. In the first quarter of 2026, the DRAM price increased by 80% -95%, the memory cost of 12GBLPDDR5X increased from 200 yuan to nearly 600 yuan, and the cost of 256GB UFS4.0 flash memory increased by 80% -90%, which directly doubled. More noteworthy is that the fluctuation cycle of memory prices has been shortened to the shortest in history, and even there are two price adjustments per month.

Affected by this, China's mobile phone market will usher in a historic change in 2026 - the first time that prices have been raised several times in a year. "In the past, even if there was a price increase, it was mostly a one-time adjustment, or only for some high-end models, and in 2026, whether it is new or old, it may usher in multiple price adjustments.”