Blockbusters for the Spring Festival are being staged in turn, and LED movie screens bring a new movie-watching experience

With the arrival of the 2025 New Year Festival, many Spring Festival films are also being released. A series of new films such as "The Legend of the Gods Part 2: War on Xiqi", "Operation Dragon", "Nezha: The Demon Boy in the Sea", "Tang Detective 1900", etc. provide exciting plots to the audience. Under the country's consumption-promoting policy, the market responded enthusiastically to the Spring Festival release, with the total pre-sale box office exceeding 100 million, setting a new record for the fastest pre-sale of a Spring Festival release to exceed 100 million in Chinese film history.

The excitement of the movie market does not stop there. With the gradual penetration of LED display technology, many domestic theaters also bring a new high-definition and real movie-watching experience to the audience during the Spring Festival, allowing people to spend an unforgettable holiday.

Many LED cinemas opened before the Spring Festival, supported by new technologies such as Micro LED, full-height frames, and full sound transmission

A number of LED cinemas are opening before the Spring Festival to warm up for holiday viewing:

Nanjing Lopu: On January 22, Nanjing Lopu’s 20-meter fully sound-transparent movie screen officially debuted in Hall 2 of Yichun SFC Shanghai Film International Cinema. This is also the third official application of a 20-meter fully sound-transparent LED movie screen after similar screens were successfully launched in Nanjing and Hangzhou.

China Film Lighting Peak: According to news on January 14, the first 4K 20-meter VLED LED cinema in East China was officially launched at Hefei Platinum Elephant Cinema; on January 9, the first VLED LED movie screen in southern Zhejiang was successfully lit in Hall 2 of Wenzhou Film Bailu Cinema Europe City Store; on January 5, Qinghai Xining Shanghai Film International Cinema VLED Cinema opened.

China Film Technology: On January 11, Wuxi China Film Jialai CINITY LED Cinema Yueshang Outlet Store officially opened. The cinema has a total of 9 cinemas, including the first China Film Technology CINITY LED cinema in Wuxi.

In addition, there are many other LED cinemas in China that opened at the end of last year, such as: Hubei's first CINITY LED screen opened in Wuhan Star City Wanda Cinema, Xinjiang Port Huanxing Cinema successfully installed Unilumin Technology's UCINE LED movie screen, Hebei Film and Television Group's first VLED cinema under China United Cinemas opened in Handan Wei County Wanhui Giant Screen Cinema....

The number of theaters providing LED display technology does not stop here. According to relevant statistics, the number of LED movie screens currently installed in China has exceeded 100. According to incomplete statistics from LEDinside, the number of newly installed LED movie screens in 2024 will exceed 50:

Different from previous LED movie screens, today's LED movie screen technology has been upgraded and has adapted film sources to further bring out the true level of LED screens.

Among them, Leyard said earlier that the 2025 Spring Festival will be the "debut" of the first HDR LED version. The three films "Fengshen Part 2: War of Xiqi", "Operation Dragon" and "Tang Detective 1900" will all have HDR LED exclusive versions and be released in standard-compliant LED cinemas across the country.

It is reported that the HDR LED version is jointly produced by the China Film Science and Technology Institute and Huaxia Film. It uses 4K 48-frame HDR technology, which can significantly improve the picture clarity, smoothness and color performance, and better present the technical display characteristics and advantages of LED projection equipment.

It is worth noting that China Leyard's "HUAN the LED" movie screen has been deployed in 16 movie theaters across the country. Among them, the world's first Micro 4K LED movie screen was lit in Shijiazhuang, Hebei, which can further highlight the display of LED movie screens. display effect; the country’s first high frame rate LED cinema was launched in Chaoyang, Beijing.

In addition, in order to improve the sound effects of LED movie screens, China Film Technology, Lopu, and Unilumin Technology have launched fully transparent sound screen products, which have been pioneered in theaters in Hangzhou, Nanjing and other places. Audiences can enjoy an immersive viewing experience integrating visual and sound effects.

Where will the LED movie screen market go in 2025?

During the Spring Festival, more and more people can experience a new movie viewing experience, which is inseparable from the rapid development of LED movie screen technology and market in 2024. With the increasing advancement of Mini/Micro LED technology and rapid cost reduction in the LED industry, the application scope of LED display screens is gradually expanding.

At the same time, in 2024, the National Development and Reform Commission and six other departments issued the "Implementation Plan for Promoting Equipment Updates in the Cultural and Tourism Fields", which mentioned the need to promote a new generation of theater equipment systems, implement a large-scale theater LED screen projection system update plan, strengthen independent intellectual property rights theater equipment brands, and reshape the film projection business form. This further stimulates the application of LED display technology in the film market.

Encouraged by relevant policies, domestic LED display companies have joined forces with relevant cinema companies to accelerate the promotion and implementation of LED movie screen technology.

Therefore, in 2024, LED movie screens have made breakthrough progress in the Chinese market. It not only achieves innovation at the technical level, but also achieves qualitative improvements in market size and user experience. With the continuous upgrading and transformation of the cinema industry, LED technology is gradually becoming the core force driving the transformation of cinemas.

According to the "TrendForce 2025 Global LED Display Market Report", it is estimated that the size of the LED display market used in entertainment and theaters will have the opportunity to grow to 18% in 2024. Entertainment and theater applications include virtual shooting, home theater, and movie theaters, emphasizing high resolution, high grayscale, high refresh rate, and high dynamic range images.

For LED display companies, the rise of movie screen applications has once again expanded and brought new growth points to the LED display business. However, after experiencing a period of rapid growth in 2024, can the LED movie screen market continue to grow in the next 20 years? Maintain growth momentum in 25 years and beyond? What factors are influencing the development of LED movie screens?

In order to explore the latest development trends and dynamics of new technologies such as LED movie screens and future LED displays, LEDinside and WitsView, both affiliated to TrendForce, will hold the 2-day 2025 TrendForce New Display Industry Seminar at the JW Marriott Hotel Shenzhen on February 26 and 27, 2025.

This seminar will be divided into "micro and small and medium-sized display special session" and "super large size and ultra-high-definition display special session" for communication. At that time, many industry experts and analysts will conduct in-depth analysis of various latest display applications including LED movie screens, and decipher the future development of the display industry for industry colleagues.