New horizons for large-screen movie viewing, understanding technology and consumers
The immersive movie-watching experience brought by giant screens was once an exclusive feature of cinemas. Sony adheres to the brand concept of "bringing cinemas home" and is reconstructing the relationship between film art and living space with a more comprehensive product lineup and lasting brand concept. The Sony TV 5 series released this time is Sony’s first 98-inch MiniLED TV. The ultra-large screen design significantly shortens the distance between home viewing and theater experience. In addition, BRAVIA5 has five different screen sizesAvailable in sizes ranging from 98 inches to 55 inches, covering the adaptation needs of mainstream home scenes, allowing immersive movie viewing to truly integrate into multi-dimensional living spaces.
Previously, Sony TV 9 Series has won the favor of consumers with its outstanding product strength. The Sony TV 5 Series launched this time relies on the cutting-edge technology and decentralized functions of the 9 Series. It has the same light control technology and color adjustment as the 9 Series, bringing viewers a picture quality experience close to flagship products. At the same time, it provides consumers with a larger size choice than the 9 Series to meet consumers' demand for large screen sizes.
Exclusive Mini LED backlight control technology sets a new benchmark for cinema TV
Sony TV 5 series as a new light flagship Mini LED The TV is equipped with the Master Edition of the XR dynamic backlight system, which shares core technology with Sony's professional monitors. It is equipped with 22-bit backlight grayscale control and uses Sony's exclusive local dimming algorithm to achieve 4 million levels of backlight brightness adjustment, ultimately presenting an amazingStunning contrast, from subtle facial shadows to stark highlights, perfectly captures light and shadow with delicate gradients.
The excellent picture quality of Sony TV 5 series is inseparable from the XR chip. The new generation of XR chip is empowered by AI. It can optimize the picture quality of different scenes and subjects through AI picture detection and AI cross-analysis, further reduce noise and motion blur, and improve picture clarity. At the same time, in the pursuit of film-sensitive shadows, Sony TVs have film-industrial-level color adjustment. This technology is derived from Sony’s core monitor backlight control technology, achieving light, shadow and color textures that are closer to those of the monitor.
Fully linked with Sony home theater to perform an audio-visual feast
The immersive movie experience is not only reflected in the light and shadow presentation of the picture, but also the excellent sound performance. The multi-channel screen sound field has 2 high-frequency positioning speakers and 2 spatial planes with low-frequency reflection. Speakers, through scientific speaker layout on both sides and bottom of the TV and S-Master digital amplification technologyTechnology allows the sound to match the picture, immersive three-dimensional sound quality, and high-quality Sony picture quality performance, the two complement each other.
Sony TV 5 series can fully integrate with Sony home theater products to further unleash the potential of Sony TV audio technology. With AI Voice Enhancement 3.0 and Center Sound Field Sync Mode 2.0, it can not only identify and optimize vocal dialogue more clearly, but also turn the TV itself into a center sound field speaker, creating a cinematic immersive sound experience. Sony's home theater series products resolve the differences between cinemas and home viewing environments, restore the design intentions of movie sound designers, and bring real theater-like sound effects to the comfortable living room.
Restore the truest creator's intention from the lens to the living room
In the century-old development of movies, movies represent high-level audio-visual and the pursuit of new technologies. Movies move the audience not only through the theater scene experience, but also through the direct dialogue between art creators and movie lovers. How to accurately reproduce the original author's intentions in the family living room is crucial. Sony, which has professional film production experience and technology, undoubtedly has significant advantages. Sony has a complete film production from shooting to distribution, professional film shooting equipment, monitors to home display equipment.Industry chain advantages, based on Sony’s technical accumulation in professional film production, can more accurately grasp the creator’s intentions.
In addition, Sony has cooperated with Tencent, iQiyi, and Youku, a number of domestic streaming media, to launch the "Professional Movie Studio Calibration Mode". By sharing image quality parameters and using cloud services, the TV can intelligently identify the type and format of content the user is watching, including the home environment, and automatically adjust the TV image quality settings. In terms of movie viewing, the Sony TV 5 Series supports Dolby Vision and Dolby Atmos, which can bring users immersive sound effects on popular streaming media, achieve resonance between picture quality and sound, and touch the essence of film art.
For audio and video enthusiasts, the sound and picture quality of IMAX cinemas has always been the industry benchmark. IMAX and DIMAX Enhanced, jointly created by TS, provides users with a high-quality home entertainment audio and video playback experience. In addition, Sony TV 5 series is compatible with HDR Vivid. HDR Vivid is a solution for accurate picture matching based on intelligent algorithms, which can achieve more realistic colors, richer levels, more accurate contrast and fuller light and shade, providing viewers with an excellent immersive visual experience.
Sony TV is the only TV brand in China that supports CalmanREADY certification. Sony China will launch a full set of solutions and Calman calibration technology services for film and television creators in 2025 to adjust the picture quality of the TV to a standard level equivalent to that of professional monitors, thereby achieving higher color accuracy, more accurate content brightness, and smoother grayscale transitions.
Intelligent viewing assistant creates an intelligent user experience
In the digital era, how to efficiently manage TV content and improve the viewing experience has become the focus of users. Sony has always been at the forefront of product digitization. Through insights into consumers' viewing habits, Sony can provide viewers with intelligent viewing assistants that can adapt to all scenarios. Supports real-time voice viewing with friends from different places. Chatting about the plot while watching is more in line with young people’s social habits and more considerate.The drama-watching reminders, new drama release reminders, and elder care mode, combined with the elderly-friendly interactive interface design, create an age-friendly interactive ecosystem so that audiences with various needs can get the best movie-watching experience. In terms of usage habits, users can control the TV and soundbar through their mobile phones, and adjust the volume and settings directly in the BRAVIA Connect app. Simplified operations allow users to say goodbye to remote controls and on-screen menus, and seamlessly migrate users' mobile phone usage habits to home entertainment scenarios.
The ultimate audio-visual feast, the new light flagship Mini LED 5 series 98 inches will be on sale soon
Sony, which has been a film connoisseur for 100 years and a TV expert for 60 years, has continued to bring product innovation with its deep accumulation in the film and TV industry. In recent years, the TV market has gradually developed towards large-screen and high-end development. The new light flagship MiniLED5 series 98 inches, the ultra-large screen design continues the super-flagship product technology while providing consumers with richer size choices. With Sony's full industry chain advantages, theater-level audio and video quality performance, and high-quality film and television content, it is for the majority of consumers who pursue movie viewing quality.Provide the best products so that more viewers can enjoy a cinema-like audio-visual feast at home!
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