Chip Optoelectronics: Outdoor small-pitch LED displays win overseas markets

This year is a big year for sports events. Many LED display manufacturers have increased their overseas sales. Shenzhen Chip Optoelectronics Co., Ltd., as the leader in outdoor high-definition LED displays, has also seen a considerable increase in its sales this year. Among them, the sales of outdoor advertising screens in Los Angeles and Dubai have exceeded 20 million. Its seaside advertising screens in Nigeria, Africa, have also made a huge contribution to the growth of its overseas sales.

For Chip Optoelectronics, in the fierce international competition, outdoor small-pitch LED display is its most competitive display product. The reporter interviewed Lei Yu, deputy general manager of marketing of Chip Optoelectronics Co., Ltd. When talking about why Chip Optoelectronics is positioning itself in mid-to-high-end outdoor small-pitch LED displays in overseas markets, he said: "This is determined by the historical reasons of Chip Optoelectronics. Chip Optoelectronics has focused on the field of LED displays for more than ten years and has a long history. During the long-term development process, it has also accumulated its own customer base. As the first outdoor small-pitch outdoor LED display in the LED display field, it has its own unique advantages and experience."

According to Mr. Lei Yu, Chip Optoelectronics’ outdoor small-pitch LED display has many advantages. First, it has strong adaptive capabilities. It can meet the requirements of automatic scaling of LED displays of different sizes and achieve the best display effect, and can retain the playback effect of the original LED display, solving the problem that LED screens of different sizes cannot be released at one time. Secondly, Chip Optoelectronics’ outdoor small-pitch LED display is easy to operate and can be clicked with one click. In addition, it can also realize network monitoring of LED display screens. The connection status between the DMB terminal and the LED screen is sent and monitored, which can easily determine the working status and connectivity status, enhance the maintainability of the system, reduce maintenance costs, and reduce maintenance difficulty. Finally, it requires no human intervention. The background management terminal automatically sets remote power on and off, sleep control, working status monitoring, warnings, etc., and can monitor the terminal's playback content and download progress in real time, as well as perform data statistics and analysis on the operation of the entire system.

Although Chip Optoelectronics' outdoor small spacing has so many advantages, they are not satisfied with this. In order to adapt to the increasing needs of customers and bring more and more perfect experiences to customers, they launch new products every year. "We at Chip Optoelectronics also insist on promoting brand upgrades through product upgrades. We launch new products every year. For example, we recently launched the Leopard small-pitch series of products. These products can not only meet customers' usage needs, but also meet their aesthetic needs. We Chip Optoelectronics specializes in The designers designed the appearance carefully and made the appearance into the form of handicrafts. These products have always been the star products of our Chip Optoelectronics. Their inner beauty and outer beauty complement each other. They are the best in the small spacing industry and are welcomed by the majority of users," said Mr. Lei Yu.

To occupy a certain market share in the increasingly competitive overseas market, good products are of course very important, especially for overseas customers, product quality and performance are particularly important. However, today, when overseas cakes are in full swing, these seem to be far from enough to win the overseas market. To this end, in addition to adhering to product quality standards, Chip Optoelectronics has also invested heavily in product promotion and services. For example, it can improve its competitiveness through exhibitions, marketing promotions, and setting up overseas branches.

Exhibitions are a window to show corporate image to the world. At the 2016 Frankfurt Lighting and Audio Show and the American Radio and Television Show, Chip Optoelectronics' LED small-pitch products performed well, winning the attention of many overseas customers and making Chip Optoelectronics' brand more popular.