Chuangsite: To do well in overseas markets, innovation, change and characteristics are the keys

Shenzhen Qianhai Chuangsite Optoelectronics Technology Co., Ltd. is a high-tech enterprise registered in the Guangdong Qianhai Free Trade Zone and targeting the global LED mid-to-high-end industry. The Chuangsite team has experienced and witnessed the rapid development of the LED industry for more than 20 years, and has many years of experience in LED design, R&D, manufacturing, and investment. It officially used "Chuangsite" as its company name in July 2015. Since its registration, Chuangsite has been focusing on the research and development of overseas markets. The reporter interviewed He Linsong, its marketing director. When introducing the company's overseas development to reporters, he specifically emphasized his company's development philosophy: innovation, change, and characteristics. Chuangsite has always been adhering to and practicing the concept of "innovation, thinking about change, and characteristics", doing well in overseas markets, and becoming a respected world-leading LED brand.

According to He Linsong, innovation refers to product innovation, technological innovation and model innovation. Talking about technological innovation, He Linsong said that some people in the industry have recently pointed out that our industry lacks core technologies. In the international market competition, major international manufacturers continue to improve the technical standards for market access and avoid patent disputes through cross-licensing, forming a huge patent network. If our LED industry wants to develop towards high-end in the future, it will inevitably face great challenges from trade barriers such as patents and standards. For this reason, He Linsong said that this is a huge problem faced by our industry, and everyone has the responsibility to solve this problem. The best way is to unite, fight less price wars, make more good products, go abroad together, occupy a certain market share in the international market, and strive for the right to speak. "Some listed companies in the industry are doing well now and are going global through acquisitions. There is still a lot for us to learn from them. As far as we are concerned, Transtech has jointly invested with the French listed company PrismaFlex and the well-known American LED company TransLux to establish an LED display manufacturing factory. Transtex holds 66% shares. It integrates the shared platforms of three companies in China, France, and the United States in terms of design, R&D, production, technology, logistics, talent, and services, focusing on the mainstream European and American LED display markets. It has established extensive and in-depth cooperation with leading international companies and created many classic cases of LED displays in the international mainstream market. It also learns from foreign advanced management concepts., combine it with our good technology, and make the Chuangsite brand respected. This is also one of our Chuangsite visions. "He Linsong said.

When talking about "thinking about change", He Linsong said: "We have always been making displays. The team has more than 20 years of design and R&D experience. We have been doing something that everyone thinks is meaningful to change the past situation." He Linsong also introduced us to innovation He said: "The competition in the LED display industry is very fierce now. Many manufacturers can make the same small-pitch product, but they all use public molds. You only need to pay money to buy the box structure and use it directly. However, the quality is not guaranteed and the degree of homogeneity is not guaranteed." High. Chuangsi Special Small Pitch is a product independently developed, designed and produced. The Chinese name is "Discovery" series. The product cabinet size is 27.5’’, and one cabinet can cover a variety of point spacings such as 1.2mm, 1.58mm, 1.9mm...5.6mm. It can be seamlessly spliced into a high-definition video wall, which can replace or realize 55’’, 82’’, 110’’’, 165’’ and other sizes to achieve standard 16:9 display, and can be easily spliced into standard resolutions such as 2K, 4K, and 8K without changing the video source ratio to meet the picture requirements of different display accuracy.”

In addition, He Linsong also shared with us his feelings after participating in this year's InfoComm exhibition in the United States, which further confirmed Chuangsi's concept of "innovation, change and distinctiveness". At the InfoComm exhibition in the United States, Sony's COB and Epson's laser projectors both made their eyes shine, with very good display effects. Therefore, he believes that in the near future, indoor small spacing is likely to be replaced by other products. With the competition and changes in the general environment that the LED display industry is currently facing, these may pose disruptive challenges to the LED display industry in two or three years. "As an LED display manufacturer, we should be prepared for danger in times of crisis." He Linsong said.

"Characteristics" is also one of Chuangsite's concepts. "Characteristics are actually a supplement to innovation. Innovating something new, something that others don't have, is our characteristic." According to the reporter, Chuangsite has indeed proved its philosophy with actions. For example, most LED display manufacturers now only make LED displays, but in addition to LED displays, Transtech also makes naked-eye 3D. Transtech's naked-eye 3D project has been established for about two years. It has special displays in drone experience stores and Mercedes-Benz 4S stores. Moreover, according to He Linsong, Transtech is also cooperating with a Japanese game company on a naked-eye 3D project and has achieved good development. In addition, Jiangsu Ruituo Lighting System Engineering Co., Ltd. was established by Transtech. This company has the qualification of a national first-class construction unit and focuses on landscape lighting art design engineering business, aiming to make cities and buildings endowed with culture and dynamics. It is precisely because Chuangsi has such unique resources and advantages that it is more capable to develop a unique application. For example, the landscape lighting created by Chuangsite is a successful attempt to combine creative display with landscape. It is also a pioneering work in our LED display industry and is of great significance to the innovative development of the LED display industry.

Finally, he said that from the perspective of social development, although there are more developed countries abroad, when it comes to LED displays, China's technology is at least ten years ahead of most overseas countries. Therefore, as for overseas markets, as long as our LED display industry works together, we can definitely do well.