Chinese swimmer Fu Yuanhui’s sincere and humorous language style “became famous” at the Rio Olympics and quickly became popular all over the country. It also made the term “prehistoric power” a hot search term on major portal websites. What is also impressive is that in the face of the verbal provocation from Canadian player Horton, Sun Yang finally responded perfectly with a gold medal.
On the field, Olympic athletes have attracted the attention of the world with their "prehistoric power". Also leaving a deep impression on people around the world are equipment suppliers from China. Relevant reports show that Unilumin, Lianjian, Absen and other companies have provided LED display products for some of the Olympic venues.
After years of use, the excellent performance of domestic LED screens has won recognition from the stadium. It can be said that my country's large-screen companies are increasingly gaining recognition from global users by virtue of their strong "prehistoric power."
So, how to interpret the "prehistoric power", the author believes that it is the product quality that constitutes the core competitiveness of the company, and it is a strength that is strong enough to make foreign brand rivals unable to fight back. In order to build such strength, in addition to the guarantee of strategy, funds, and personnel, companies also need some "craftsman spirit."
In the increasingly fierce competition in the large-screen display industry, the author believes that the meaning of "craftsman spirit" is not only how to become stronger, but also involves the foundation of corporate survival. This is not alarmist. Statistics show that as of 2012, among the companies with a life span of more than 200 years in the world, there were 3,146 companies in Japan, 837 companies in Germany, 222 companies in the Netherlands, and 196 companies in France. However, the average life span of Chinese companies is only 2.5 years.
Of course, this is just an average value with reference significance, but it also sounds a wake-up call for my country's large-screen companies to a certain extent. In order to gain profits in an increasingly competitive environment, some companies have lowered product quality standards to lower product quotations and seize the market. They have lowered the quality standards of "easy to use" and "durable" to the quality baseline of "usable" or even lower. However, this short-sighted approach can help some companies obtain certain profits in the short term. In the long term, it is an invisible harm to the healthy development of the entire large screen industry.
The reason is that some business operators will use fierce competition, homogeneous products, and survival as an excuse. But if you think about it carefully, such excuses are untenable. Although the difficulties encountered in enterprise development are the result of a combination of many factors, "people" are the core determining factor. If we can make our products the best and the best, there will definitely be a market to pay for them. However, making a good product is a long-term and arduous process. How many operators are willing to put in such hardships and efforts is exactly the dividing line between the success and failure of the company, and it is also the appearance of whether the company truly has the "craftsman spirit".
So, what exactly is "craftsman spirit"? The author believes that returning to the original intention is the best answer to this question. The so-called "work" can be interpreted as craftsmanship and skill, which is a person's ability. Among the many workers, those who can become "craftsmen" are extremely rare. People usually use "craftsmanship" to praise the exquisiteness of a handicraft. Therefore, "craftsmanship" can also be interpreted as a person's inner pursuit of excellence, or even a state of obsession and persistence.
The craftsman’s persistence in his heart is the value that wins the respect of the world. The same is true for enterprises. If our large-screen enterprises can treat every product with a rigorous and meticulous spirit, never take advantage of opportunities, and ensure that every "work" delivered to users is an outstanding work that is difficult for others to match, then why worry about the enterprise not being recognized by the market? So why worry that China doesn’t have more “century-old enterprises”?
Recently, with the introduction of the "Made in China 2025" plan, the term "craftsman spirit" has been repeatedly mentioned in relevant reports. This is a systematic project that requires the government, enterprises, and users to have consistent goals and work together. Among them, what large-screen companies need to stick to can be simply summed up in one sentence: Only by staying true to the original intention can we achieve success.
ANNA