Curtain wall design replaces conventional outdoor advertising screens with LED transparent displays taking their place

As we all know, the research and development of LED transparent display has related finished products as early as 2012. However, the development of LED transparent screen market was not yet mature at that time, and the market acceptance of transparent screen needs to be improved. Customers' understanding of LED display is still based on the original large LED screen and glass screen, so promotion is difficult. However, after years of hard work, we can see that LED transparent displays are currently rising rapidly, and many LED display manufacturers have joined the R&D and production of LED transparent displays.

At the just-concluded Shanghai International LED Exhibition yesterday, in addition to some traditional LED transparent screen manufacturers - Herno, Yipin, and Jinghong, there were also many newer faces. Regent, Withem, Trina Optoelectronics, Shikaiwei, etc. have all launched corporate-developed LED transparent screens. As the R&D and production team of LED transparent screens increases, people in the industry cannot help but worry whether LED transparent screens will fall into the current embarrassing situation of small spacing. However, at the current development stage of LED transparent screens, the participation of many companies in research and development will be more conducive to product promotion. After all, the power of a company is limited. If you want to promote LED transparent screens in the entire market and expand the application area, more companies will need to work together so that consumers can quickly understand transparent display products.

At present, LED transparent displays are rapidly emerging in the LED display industry with new application forms, leading technology development, and design concepts close to public needs, and a new blue ocean market has emerged.

Traditional outdoor LED displays are bulky, difficult to maintain, have poor heat dissipation and other weaknesses. If the product quality deviates, it will cause major collapse/fire and other accidents, thus restricting its development. For the sake of the safety of the public environment, the approval difficulty of the outdoor advertising market has been increasing in recent years. Some areas have even banned the installation of outdoor advertising LED displays. Therefore, if LED display companies want to seize the outdoor advertising market, they must stick to the limitations of traditional outdoor advertising. "Lightweight" will be one of the key development directions of LED display companies.

This not only saves energy, saves money, and beautifies the appearance, but also lowers the application threshold of LED screens. That is to say, the cost of the support structure required for LED screen deployment is reduced, the space used is more economical, and the adaptability of the building is enhanced, which is conducive to the transformation of LED screens from "exclusive equipment" to "decoration" equipment. The emergence of LED transparent screens caters to the development direction of "lightweight" and is expected to break through the existing outdoor advertising pattern.

The main characteristics of transparent screens are high transparency, light and ventilation, and do not affect the original lighting and sight lines of the building. Therefore, they also have inherent advantages in heat dissipation. The texture is light and thin, which effectively avoids the traditional outdoor advertising approval requirements for product load-bearing. No steel structure is required. During installation, it will not have any impact on the design aesthetics of the building's appearance.

For now, the development of LED transparent screens has brought unprecedented visual experience and new application experience to consumers. It has also enriched the types and display methods of LED display products, filled the gaps in the field of LED transparent displays, and provided customers with more choices and possibilities.

With the increasing number of glass curtain wall designs in recent years, the demand for personalized design is also getting higher and higher. The limitations of conventional outdoor advertising screens are increasing. The standardized characteristics of products will not be able to meet the diversified needs of the market. The characteristics of LED transparent screens will fill the shortcomings of conventional displays and even replace conventional outdoor advertising screens in the curtain wall design industry.

According to statistics, the total area of ​​modern glass curtain walls in China has exceeded 70 million square meters, mainly concentrated in urban areas. Such a huge amount of glass curtain walls is a huge potential market for outdoor media advertising. The advertising value of this market has not yet been fully developed. With the urban outdoor advertising resources increasingly depleted, glass curtain walls will be a new blue ocean field in the LED transparent screen application market. The scope of this field is very wide, such as urban landmark buildings, municipal buildings, airports, car 4S stores, hotels, banks, chain stores and other glass curtain wall buildings with advertising and commercial value.

In addition, most of the current LED transparent screens are customized, mainly used to assist customers in completing a certain engineering application project or stage rental application, so that customers' differentiated and customized ideas can be realized. In the future, as LED transparent screens can be mass-produced, the development space will be very large, and its display technology will also be further improved. At the same time, due to the different installation methods of the current glass curtain wall, the specification requirements for LED transparent screen products are also different. If LED transparent screen wants to develop better in the curtain wall field, it must overcome this technical problem.