Deeply engaged in the community field, Absen invests 10 million yuan in Vulcan Culture

Absen announced on the evening of October 7 that the company plans to invest in Zhejiang Vulcan Culture Communication Co., Ltd. (hereinafter referred to as "Vulcan Culture") with its own funds: the company will pay a capital increase of RMB 10 million to Vulcan Culture and subscribe for an additional registered capital of 310,000 yuan from Vulcan Culture. The subscription price is 32.25 yuan per 1 yuan of registered capital. The premium will be included in the capital reserve of Vulcan Culture, and the company's shareholding ratio is 3.0068%.

Vulcan Culture is a leading new cultural media company in China that integrates cultural creativity, film and television production, and advertising media. Mainly engaged in the operation, development and marketing services of community advertising media, with investment and operation of community and media industries as its core business, and actively building its own O2O community platform and physical area projection platform. At present, the main service targets are various satellite TV stations, terrestrial channels, film and television drama and column production companies, traditional fast-moving product companies and financial institutions, etc., providing them with high-quality community marketing and promotion services.

The company stated that the purpose of this investment is: As the world's leading comprehensive solution provider for full-color LED displays, the company is currently moving towards the goal of "becoming the first brand in comprehensive services for global display application scenarios", and the community is the key area of ​​the company's display scenario operations. Vulcan Culture and its management team have been deeply involved in the community field for many years. They have rich community marketing and promotion experience and community advertising media operation experience, and have accumulated a large number of community data resources. In particular, Vulcan Culture’s future business direction will use a large number of LED displays. The use of LED displays to implement its community O2O strategy is consistent with the connotation of the company’s display scene operation service business model. By investing in Vulcan Culture, the company can accumulate experience in operating community display scenarios, which will have a strong promotion effect on the implementation of the company's strategy; by investing in Vulcan Culture, on the one hand, it may gain profits through Vulcan Culture's entry into the capital market in the future, and on the other hand, the company can provide community display screens to Vulcan Culture to drive the company's sales.

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