Do LED companies need wolf culture or sheep culture?

If we delve into the reasons why LED companies have closed down one after another, we find that some are really inferior in technology, some are complacent, or some are blindly expanding and failing in strategy. The author believes that the reason for these failures is ultimately the influence of corporate culture and ideas. For a company, culture is the soul of the company. What kind of soul it has, what kind of behavior will be driven by the soul. So what kind of culture do companies need to serve them?

Currently, corporate culture is roughly divided into two factions: the wolf faction and the sheep faction. Many managers therefore advocate a wolf-like corporate culture, which does not care about employees' feelings, as long as employees complete and do their "duties" at work. Under such a corporate culture, everyone from the middle-level executives to ordinary employees feel invisible pressure. There are also companies that implement a sheep culture, which emphasizes a gentle and non-competitive work attitude, encourages bosses to provide employees with a working environment with a sense of belonging to the company, and promotes healthy competition. This kind of sheep culture is generally welcomed by employees.

Wolf culture: competition, ferocity

When talking about the wolf culture of enterprises, we have to talk about the representative of wolf culture - Huawei. Ren Zhengfei integrated the wolf character into the management culture and made it his mission to cultivate a group of "hungry wolves" who are always hungry. "Be prepared for danger in times of peace, not alarmism," Ren Zhengfei warned all Huawei people. At the same time, Zhang Ruimin, chairman of Haier Group, also believes that the "wolf spirit" is an unparalleled advanced understanding of corporate culture.

In today's era, we are facing increasingly severe competition, especially large-scale group companies, which seem to have a tendency to both prosper and lose. Therefore, in the industry market, these companies are cultivating a keen sense of smell, watching the market targets all the time, and attacking as soon as there is an opportunity; when attacking, they never admit failure, and they will knock down as many as they can, regardless of everything in order to survive; finally, it is the spirit of the team. It is difficult for a company to win in fierce competition alone, and the chance of winning in a group battle is greatly improved. These combat strategies that are highly recommended by today's enterprises perfectly overlap with the characteristics of wolves. How effective it is, look at Huawei's success is the best proof.

Sheep culture: gentle and non-controversial

The opposite of the ferocious competition of the wolf is the sheep. The gentleness and non-competition of the sheep are another manifestation of corporate culture. Sheep Culture advocates a warm and considerate culture, which is a "family culture". By attaching importance to human values, employees have a sense of belonging to the company, a family-like feeling of tolerance and care for their colleagues, and a spontaneous sense of mission and responsibility for their own work. This is similar to the traditional Chinese Confucian culture of "people-oriented".

In reality, this type of enterprise lacks the ambition and ambition to become an industry leader. They are also relatively conservative in formulating strategic goals, avoid radicalization, are satisfied with the market share they have occupied, and are insensitive to the market environment. The management style within the company is gentle, delicate and humane.

Wolf falls in love with sheep, crazy in love

For LED companies that survive in a highly homogenized and competitive market, do they need wolf culture or sheep culture? Which one should know?

In the author’s opinion, it should be the wolf falling in love with the sheep, wolf culture externally, and sheep culture internally. In today's competitive market environment, where the fittest survives, companies need constant competition rather than settling for the status quo. In particular, the LED industry is more of a developing small and medium-sized enterprise than a stable large enterprise. To continue to grow and win in the market, companies need a wolf-like sense of smell and an offensive team to fight. What's more, large companies don't rest on their laurels and keep hunting. What capital do small and medium-sized enterprises have to settle for the status quo?

Before fighting the outside world, you must first make peace with the inside. One characteristic of an enterprise with a wolf culture is that it requires its employees to have a keen sense of smell, an unyielding and unyielding offensive spirit, and "group struggle" to bring maximum benefits to the company. How to enable employees who fight as wolves to implement the company's battle plan and implement the battle spirit? At this time, a sheep culture is needed so that employees can The company has a sense of identity and belonging, and uses the gentle and humble sheep spirit to provide employees with a warm and considerate culture, so that employees can never stop striving from their own sense of mission and responsibility and work hard for "home". Such an enterprise is more effective and efficient than a pure wolf spirit to seize the market.