Do you understand the development direction of the digital signage market?

Large size has become a trend

Large screens over 50 inches are being accepted by more and more people. In the future, large sizes will become a trend and gradually replace small sizes and grow rapidly. In addition, LED display screens are expected to grow at a rate of 6% in the future.

Nowadays, more and more shopping malls are covered with large-sized digital signs. Compared with small sizes, large sizes are obviously more attractive to customers.

BOE 82-inch 10K display

Introduction: It can be used in high-end commercial displays, video broadcasts, home theaters, museums, art galleries and other industries that have extremely high requirements for content display formats.

Compatible interaction has become a threat to industry growth

Content creativity is a huge advantage of digital signage over traditional print media. Digital signage can deliver more precise content to target audiences to enhance their user experience. Interaction and sharing are the direction of its future development.

Coca-Cola AR interactive creative waiting room

Introduction: Using AR interactive technology and ordinary LEDs to transform conventional bus shelters into interactive creative bus shelters. The specially-made TVC effectively combines absurd elements such as dinosaurs, Coca-Cola, and flying saucers, making the LED more interactive. Coupled with the vigorous placement of big names in conventional bus shelters, the brand is maximized, which not only brings joy to customers waiting for the bus, but also shapes the Coca-Cola brand image of joy and sharing.

Korean Air interactive store

Introduction: Pearl Media and its main partner Initiative built a touch interactive storefront for Korean Air. Consumers have the opportunity to create a postcard visiting four Korean Air destinations: Seoul, Bali, Dubai and Prague. Consumers can create custom postcards that are then superimposed on a destination of choice, creating a window into a new and exciting world. Consumers can share postcards with others through social media buttons.

At the same time, it is worth noting that the current digital signage industry still lacks unified standards. The existing interaction methods are still relatively standardized and single. Human-screen interaction and multi-screen linkage are far from being free and open. Without unified standards, there will be no good compatibility between devices, which makes creative interaction between devices difficult. Such as 4K, AR, naked-eye 3D and various creative solutions require good compatibility to be realized.

Digital signage is widely used in the medical industry

Digital signage can help hospitals improve work efficiency, reduce queue waiting times and relieve patient anxiety. As a result, the healthcare industry is growing at a rapid rate of 7% per year. The following five aspects are the most important applications:

1. Emergency alarm

When an emergency alarm triggers the system, the alarm integration will take over the display to display relevant information, such as evacuation procedures or fire extinguisher locations. When the emergency is over, the signage will automatically play its original content.

2. Promote drugs

Using digital signage to play drug advertisements in waiting rooms or rest areas is an extremely effective way of communication under the premise of complying with industry standards. Remember to keep it updated with the latest medical advances.

3. RSS content

Digital signage can be integrated with almost any information source, which provides the possibility for social participation. Social media such as internal news, event calendars, spreadsheets, etc. can be perfectly integrated with the real-time information of digital signage.

4. Cafe menu

Digital signage can also provide menu services for cafes in healthcare facilities. POS systems integrate with displays to display real-time and accurate prices. Digital menus in cafes and restaurants can also send healthy eating tips and nutritional information.

5. Entertainment

Most patients will use mobile phones in the waiting room, which is likely to cause interference to sensitive medical equipment. In order to prevent patients from feeling too bored, they can be provided with some entertainment information, such as weather forecasts, game scores, breaking news and other public information. Content must be well-crafted and ensure that the information helps patients pass their time.

Regional trends

The U.S. digital signage market is approximately US$4.3 billion. Thanks to the demand for digital signage in various applications, the trend will continue to rise in the future.

For the Asia-Pacific region, improving user experience is the key to promoting the development of the digital signage market. Due to industrial growth factors, the transportation sector is expected to grow by 7%.

This article is an original work of Large Screen Display Performance List. Please indicate "Source: Large Screen Display Performance List Network" when reprinting.