Don’t touch the eight bottom lines of LED dealers

Dealers are the market partners of manufacturers and a community of destiny. When communicating with dealers, the eight bottom lines of dealers must not be touched! Let’s remember them together~

1. Product quality problems are common

If there are problems with product quality, there will be problems It is inevitable, but troubles for dealers have come. In addition to affecting sales performance and customer credibility, there are two points that give dealers the most headaches:

1. Very few companies can compensate the losses caused by quality problems at the original price, especially indirect losses caused by damage to reputation cannot be compensated.

2. Quality problems lead to consumer disputes. Many small and medium-sized enterprises have small business teams, and for the sake of convenience and trouble, they leave consumer disputes to dealers. If the product sells well and is profitable, the dealer will do a good job. If the product is not competitive and has frequent problems, the dealer will give up the product soon.

2. Business personnel change too frequently and promises cannot be fulfilled

Many companies frequently change their sales staff due to remuneration issues, development platform issues, management issues, etc., especially companies whose salaries are based on performance. In order to get dealers to purchase more goods, sales staff make random promises and choose to leave when the bonuses are received and the customer promises cannot be fulfilled. However, companies will not honor those false promises. At this time, the dealers are the most hurt.

3. The shortage of goods is annoying

Many companies are not good at connecting sales and production, resulting in product shortages in some items. It is very frustrating to find out that the goods are out of stock after the dealer deposits the money:

1. The funds cannot be returned

2. The purchase plan has to be adjusted in order to deliver goods, resulting in the loss of some products The expected purchase volume exceeded, and some products were in zero inventory

3. When delivering goods to the terminal, sales performance declined due to incomplete items. However, at this time, the cost of delivery was not reduced due to incomplete items, and profits were doubled.

4. Bundle sales are annoying

Many companies have both hot-selling products and slow-selling products. In order to absorb the slow-selling products, they often bundle purchases with hot-selling products. All dealers are bosses, and they certainly don’t like to do things under the pressure of others. What’s more, no one accepts bundled sales when the products are sent to the terminal. At this time, dealers can only overdraw profits from popular products to promote slow-moving products. The profit margin is reduced and downstream customers are annoyed.

5. Mandatory payment is very annoying

Dealers will of course be very attentive to operating one product, but operating multiple products will be distracting. Therefore, many marketing executives like to occupy customers' funds before the peak season of products to force them to only operate their own products. Of course, such enterprises must have good market sales as a basis.

Although dealers enjoy relatively value-for-money policies, forced payments still make people feel unhappy. When higher-profit products are placed in front of them, conflicts may intensify.

6. Long delivery cycle

Many companies have delayed arrival of goods due to cumbersome delivery procedures, long delivery distances, imperfect logistics systems, and company capital operations. If a hot-selling product has a long delivery cycle, dealers will be extremely disgusted.

7. Market fees are divided into levels and sales support is not fixed

Many companies cannot bring complete promotion plans to dealers, but only provide a framework for dealers to take care of. At the same time, they tell the expense reimbursement ratio to be based on the ratio of sales volume and sales tasks. If the rate of achievement of a certain task is lower than the fee support will be cancelled.

As a dealer, it is very important to avoid the risk of expenses. When they are not sure that the expenses will be reimbursed by the company, they would rather choose to do less promotion or not do it at all. Over time, your market share will eventually be taken over by competing products, and many products die like this.

8. Excessive occupation of dealer fees

Dealers’ money is used to make profits, not to be occupied by enterprises. In other words, if the dealer has limited strength and barely operates your product, if you take up too much of his expenses, it will cause the dealer to be passive in sales.