Earth Hour: NVC people fulfill their green commitments with practical actions

2013 was the most serious year of haze pollution in China’s history. More than 90% of cities across the country were affected by haze, which attracted the attention of the whole society. Air pollution has become the most urgent and concerning environmental issue in China.

The haze problem has also attracted great attention and attention from NVC Lighting. As a leading brand in China's lighting industry, NVC Lighting has been committed to creating a green light environment for many years, actively promoting the use of LED high-efficiency lighting products, and advocating a low-carbon and green life concept. Facing the increasingly serious haze problem, NVC Lighting is taking practical actions to create a sustainable green home!

NVC has joined hands with "Earth Hour" for five consecutive years

"Earth Hour" initiated by the World Wildlife Fund is the world's largest voluntary environmental protection event. Participating cities will turn off their lights for one hour from 8:30 to 9:30 on the last Saturday in March every year, aiming to awaken the public's awareness of energy conservation and emission reduction, and call on people to make changes to protect the environment and the earth. Since its launch in Sydney, Australia in 2007, the theme and actions of "Earth Hour" have expanded from "Turn off the lights for one hour" to "Beyond the hour" in the past seven years, becoming an action platform for public participation in environmental protection around the world.

The theme of this year's "Earth Hour" is "Make Your Own Blue Sky", which is in response to the most urgent and concerning environmental issue in China -—Smog. NVC Lighting, as a giant in China's green lighting industry, has participated in the "Earth Hour" event for many years since 2010. This year, it will continue to participate in the world's largest environmental protection campaign with practical actions, spread the concept of energy conservation and low carbon, and "self-create" China's clean blue sky. At the same time, through this activity, NVC Lighting’s brand concept of energy conservation, low carbon, green and health is also conveyed to the whole country and even the world, demonstrating to the world NVC people’s confidence in coping with haze weather and determination to support environmental protection.

To say goodbye to the smog, Lei Shi people start from themselves

It is another good spring. In Chongqing in March, the weather is getting warmer and everything is reborn. At around 10 a.m. on the 29th, at the natural forest oxygen bar in Nanshan, NVC Lighting teamed up with the Chongqing Nan'an Youth League Committee to organize employee volunteers, social volunteers and Guangming Xing volunteers to carry out "Planting Green to Paint the Blue Sky" - an outdoor outing and tree planting activity.

After more than 30 minutes of hiking, the volunteers arrived at the Taohuashan tree planting base. After a short rest, everyone picked up shovels and worked in pairs, shoveling soil, planting seedlings, backfilling tree holes, and stomping seedlings... The tree planting scene was a lively scene.

After everyone’s hard work, we watched the loquat saplings taking root in the fertile soil and swaying gently in the wind, showing their full vitality. A volunteer lamented: “On this special day today, it is a particularly meaningful thing to plant trees with everyone and contribute to reducing smog and environmental protection.Another NVC employee volunteer hot mother who participated in the activity said with a smile: "I am really happy to be able to take my daughter to add green to my home in this natural spring oxygen bar. It not only educates my daughter to protect the environment from an early age, but also relaxes her mind, relaxes her muscles, and enjoys the beautiful spring scenery. I am really happy." At the same time, I also hope that the company can organize more similar activities in the future to allow more people to participate in a healthy, environmentally friendly, and green lifestyle! ”

In addition to carrying out outdoor outings and tree planting activities, NVC Lighting's newly launched "Green Office Together" theme activity this year also received positive response from employees and received rave reviews. On the 27th, NVC Lighting headquarters issued an initiative to join the "Earth Hour" event, and received a positive response from more than 300 employees on the afternoon of the 29th. Several employees at the headquarters have signed their pledge to turn off the lights on the "Lights Out for One Hour" event theme. At the same time, NVC Lighting also prepared "green plant pots" for every employee who actively participates in environmental protection actions, aiming to use green plants to purify the air and reduce indoor pollution. It also calls on everyone to actively participate in green environmental protection and promote low-carbon life.

In addition to outdoor outings and tree planting, signing environmental protection commitments, and distributing green plants, NVC Lighting's bases and operation centers have also successively launched environmental protection knowledge contests, closed outdoor advertising, landscape lighting and other continuous "Earth Hour" activities

Green and environmentally friendly NVC strives to be the first in the industry.

For many years, NVC Lighting has been committed to creating a green light environment for customers, and has made due contributions in promoting green environmental protection such as semiconductor lighting, fully demonstrating its "green strength". For example, it was the first in the industry to announce the elimination of incandescent lamps and advocate the use of energy-saving lighting products; it relies on the platform of NVC Environmental Experience Centers across the country to spread green lighting knowledge; it has held events with the theme of "Earth Hour" for five consecutive years, actively promoting the concept of energy-saving and low-carbon lighting, etc.

In recent years, LED has emerged with its long life, high brightness and low power consumption, which has injected new vitality into the green lighting industry and successfully led the new trend of environmental protection in the lighting industry. NVC Lighting is the pioneer in its industry transformation. As a leading company in China's lighting industry, NVC Lighting began to intervene in the research, production, and sales of LED lighting as early as 2007. Through resource integration, the overall layout of NVC Lighting's LED business has gradually shown results, and LED product sales have also experienced a blowout growth. In the process of the entire lighting industry transitioning to LED lighting, NVC Lighting has quickly improved its LED industry layout, seized the commanding heights in the LED lighting field, and gained the right to speak.

NVC Lighting spokesperson Mr. Shi Yongjun said: "NVC Lighting, as a leading brand in China's lighting industry, has been committed to creating a green light environment and has taken the lead in promoting the development of LED high-efficiency lighting products, effectively improving lighting power efficiency and achieving environmental energy conservation and emission reduction to a great extent.. Participating in the ‘Earth Hour’ event is conducive to enhancing employees’ sense of identification with the company and team cohesion, and achieving the purpose of building corporate culture. In addition, leveraging the global popularity and influence of the 'Earth Hour' event, a series of green and energy-saving themed activities have been launched to convey the concepts of green environmental protection and sustainable development, cultivate awareness of environmental protection, and take action together to protect our shared blue sky.