Recently, at the just-concluded 2025 Beijing International Radio, Film and Television Exhibition (BIRTV), typical companies such as China Film Technology, Times China Film, China Film Optical Peak, China Film Aurora, Huaxia Leyard, Unilumin Technology, Alto Electronics, Nanjing Lopu and other typical enterprises displayed LED film display equipment. Regardless of the number of companies or the product experience, this generally means that LED screens are becoming one of the core trends in theater upgrades.
At this exhibition, companies exhibited their respective projection systems, AIGC technology, high-brightness high frame rate high dynamic range imaging technology, audio and video technology, and virtual shooting technology.
LEDFive trends in the movie screen market
①Technical performance continues to improve: Among the new technological achievements, China Film Optoelectronics' VLED The LEDmovie screen can display 24frame film sources to 48frame rate playback, and also supports HDR format movie screening. Times Huaying has brought LED+HDR+suspended 3D+AIGC technology, and its HeyLEDmovie screen has been < font>17modelDCI certification highlights the importance of LED movie screens in the promotion of HDR.
③Diversified application scenarios: With the diversified operation and development of cinema space,LEDNew business formats related to movie screens are constantly sprouting. China Leyard's "Huanying Island" brand has established a closer connection between traditional movies and emerging sports events. There are also cinemas that combine LED halls with music-themed bars, stage plays, etc., broadening the boundaries of cinema function applications.
⑤strongAdjust immersive experience: VLED LEDmovie screens and other products at the exhibition attracted a lot of attention through immersive dynamic display. This shows thatLEDmovie screen manufacturers are aware of the importance of a more immersive movie viewing experience.
LEDThere are at least three driving forces for the growth of the movie screen market
Let's see next, LEDThe driving force for the growth of movie screens in the Chinese market has at least three aspects:
1. Policy dividends+Two-wheel drive of technology cost reduction . The national "14th Five-Year Plan for Film Development" lists LED screens as "New Generation Digital Cinema Equipment System" key projects; in 2024, six ministries and commissions jointly launched a projection system update plan to accelerate technology iteration.
Just last month on June 23, the National Film Administration issued the "Notice on the Development and Standardization of Digital CinemaLED (Light-Emitting Diode) Cinemas." This notice will digital cinemaLEDThe cinema is positioned as a major change in film projection technology, and has put forward requirements for the construction standards, technical specifications, content adaptation, supervision and management of LED cinemas.
In the early days, the initial investment of LEDscreens was 3-5times that of traditional projection technology. In recent years, the maturity of micro-pitch technology in the LED industry, as well as the cost reduction caused by the scale effect and sufficient competition, have provided capability support for the penetration and further development of scale of LED movie screens.
3. Scenario replacement from screening halls to diverse entertainment spaces can increase revenue considerably. The emergingLEDcinema can host diverse activities such as movie viewings, road shows, premieres and fan meetings. LEDscreens use non-prime time hours to host non-screening scenes such as conferences and performances to increase revenue. Luotu Technology(RUNTO) estimates that the annual income growth potential of a single hall is 30-50ten thousand yuan.
Future path: Visual upgrade → Operational revolution → Ecological reshaping
2025 is a critical year for LED movie screens to accelerate market education. During the summer vacation, Huanying IslandLED Movie Space is simultaneously launching a number of HDR LED versions of films, and launching movie viewing subsidy activities. This promotion strategy that combines content and technology will help cultivate and expand the market. In the long term, technological cost reduction will promote the expansion of LED screens into medium-sized theaters. 2025-2027 will be a period when the penetration rate of LED screens will rise sharply.
ANNA