It is worth noting that although Xiaomi's air conditioners, refrigerators and other categories have maintained triple-digit growth, its TV business has slipped from the first place in the country to the third place in the industry in the first quarter. Faced with the strong layout of Hisense and TCL in the MiniLED+ large-screen track, Xiaomi has launched a technology combination this time-the new S MiniLED. The 2025 series takes "low reflection + 288Hz high refresh rate + flagship performance" as its core selling points, covering full-size matrices from 55 to 98 inches. The pricing strategy starting from 2,399 yuan after subsidies is directly aimed at this year's 618 market harvest war.
The industry’s first 1.8% ultra-low reflectivity screen
The biggest highlight of this release is the industry’s first 1.8% ultra-low reflectivity screen. Through the precise stacking of high-end VA panels and multi-layer optical films, Xiaomi has achieved a breakthrough in interference and destructive technology of incident light. Lei Jun demonstrated at the press conference that even in a strong light environment, the purity of the black area of the new product can still maintain cinematic performance.
In terms of image quality, the entire series is equipped with an upgraded MiniLED backlight system, with a 30% increase in the number of partitions compared to the previous generation. Among them, the 98-inch top version reaches 1092 partitions. With a peak brightness of 1700nits, it can accurately restore HDR content details. What’s even more eye-catching is its 288Hz dynamically accelerated refresh rate, which not only meets the 4K 144Hz native display requirements, but also provides the ultimate smooth experience for e-sports players.
In terms of user health care, the new product has passed Rheinland triple-certified Qingshan eye protection technology, which effectively filters harmful blue light; in terms of sound quality, it uses a Harman Kardon-tuned stereo system that supports Dolby Atmos. The system level is equipped with ThePaper OS. 2.0, realizes seamless linkage with Xiaomi smart home through the "Super Xiaoai" voice assistant. The design uses a 5mm ultra-thin wall-mounted body, which saves space and is equipped with dual HDMI 2.1 interfaces and Wi-F.The i6 module perfectly meets the needs of audio-visual entertainment and high-speed game transmission. This all-dimensional upgrade of "image quality + interaction + ecology" demonstrates Xiaomi's systematic thinking in impacting the high-end market.
Impacting the market is still a "trust" price weapon
Xiaomi’s pricing strategy this time is quite lethal: the 55-inch model is only 2,399 yuan after subsidies, and the 98-inch giant screen version has dropped the price to 7,999 yuan, which has obvious advantages over competing products with the same specifications. Some industry analysts pointed out that this combination of "national supplement + high configuration", especially the approach of bringing 98-inch MiniLED TV into the 8,000 yuan price range, does have a certain appeal due to its low price and average configuration.
However, some media people analyzed to "Audio-Visual Circle" that today, as MiniLED technology + large screens are gradually becoming more popular, it is difficult to say that it is competitive based on price war alone. From the overall performance point of view, Xiaomi S MiniLED The 2025 series is a product that "will not make mistakes, but will not be remembered" - cost-effective users will find it sufficient, but high-end users will find it a bit "lack of eye-catching features"
Especially in terms of the number of MiniLED TV partitions, there are 408 zones for 55-inch TVs, 532 zones for 65-inch TVs, 704 zones for 75-inch TVs, 900 zones for 85-inch TVs, and the top-of-the-line 98-inch version only has 1092 zones. In addition, this time the S MiniLED 2025 series does not have any super-large products over 100 inches. I always feel that this wave of new TV products is a bit "step-by-step" and does not highlight the momentum of Xiaomi TV to fully impact the high-end.
Postscript: In the current battle for sales in the domestic color TV market, facing the technical barriers of Hisense and TCL in the field of image quality adjustment, as well as their continuous upgrades in super-large size and MiniLED product lines, Xiaomi TV’s road to breakthrough is not easy. Especially now that the color TV market has entered a stage of stock competition, with price wars and technological innovation running parallel, whether Xiaomi can regain market dominance through a two-wheel drive strategy of "technological differentiation + ultimate cost performance" has become the focus of attention in the industry. This not only tests Xiaomi's breakthrough capabilities in high-end display technology, but also is a major test of its product positioning and market strategy.
ANNA