Building strength to break through and set sail again, Hisense LED channel shows strong potential
At the meeting, Liu Jie, general manager of Hisense Commercial Display Company, delivered an opening speech. He mentioned that since its establishment in 1969, Hisense has always adhered to the core values of "honesty and integrity, pragmatism and innovation, user first, and sustainable operation"Concept and development strategy of "technology-based enterprise, stable operation". Hisense started out as a display company, and display and image processing technology are Hisense’s core competitiveness. Diverse display technologies and vertical industry chain capabilities have laid the foundation for Hisense to develop multi-scenario products, solve differentiated needs, and compete in incremental markets. Hisense has the strength to compete head-on in the world's first-tier camps. Over the years, Hisense has made a deep layout in the video industry ecological chain, with "big display" as the core, focusing on the three major scenarios of home, commercial and vehicle, forming a six-industry layout of LCD, laser, LED, ARVR, cloud services and chips. Liu Jie said that displays are everywhere, and the LED industry is one of Hisense's "second growth curves." Hisense looks forward to joining hands with all partners to work together for a better future for Hisense LED.
Subsequently, Huang Fei, general manager of the LED display product line operation center of Hisense Vision Technology Company, shared products and solutions with the theme of "Core Vision·Core Future". He said that the LED industry is the strategic engine for Hisense Group's growth, and chips are Hisense's long-term strategic investment, which has also become the core competitiveness of Hisense's LED display. At present, Hisense LED products have covered high-end differentiation, engineering, ecological and other product forms, forming a product layout covering multiple industries such as transportation, government and enterprises, special applications, etc., and through full-process quality assurance, full-link technical design, and all-round customer value, we practice the product concept of quality first, technological excellence, and customer first.
The world today has entered a period of rapid development of the digital economy. Display technology continues to evolve and AI intelligence accelerates. At the same time, fierce competition in the LED display industry has gradually become apparent, with declining demand for display terminals and excess production capacity and supply. Faced with such a market environment, how can the LED industry achieve a breakthrough?
At the meeting, Guo Jie, general manager of the LED Display BU of the Domestic Marketing Center of Hisense Commercial Display Company, delivered a speech with the theme of "Gathering Strength and Co-construction - Different Hisense LED Display Channels". He mentioned that Hisense LED Display adheres to the channel model unswervingly. Relying on Hisense's powerful platform, Hisense LED Display will provide partners with all-round support from technology, products, qualifications, solutions to the group's channel system capacity building, and work with partners to establish a new market order and framework rules, create a healthy and sustainable ecosystem, and promote a win-win situation for all parties.
Enter a new cycle and achieve new development. Building a cooperative community requires maintaining a keen insight into new trends and new environments. This conference also invited industry experts to provide suggestions for the development of Hisense LED displays. At the conference, Cao Lixin, secretary-general of the China LED Engineering Contractors Alliance, delivered a speech. He said that nowadays, channel cooperation in the LED display industry has fallen into a vicious circle of low-price competition, blind expansion, excessive stocking, and bottom-line lending. If things go on like this, they will do no good. Manufacturers and distributors should have an interdependent relationship. As a community of interests, they should join hands to pursue win-win cooperation.
At the scene, partners showed great interest and confidence in the channel layout of Hisense LED display, and expressed support and trust in the development strategy and marketing policy. A dealer representative said that he has cooperated with Hisense Commercial Display for many years. This time he experienced the full lineup of Hisense LED products at the conference, witnessed the strength of the new channel policy, and is confident in the future of Hisense LED.
New order leads to new model, new dreams lead to new future. Based on in-depth insights into industry development trends, Hisense LED Display will be committed to using cutting-edge innovative technologies, comprehensive leading products and solutions, and continuously optimized channel policies to resonate with channel partners and build a new ecosystem together. By achieving partners and achieving ourselves, we will work together to win the digital future.
ANNA