In the smart era, your products need to be more "scenario-based"

When the word "smart" is mentioned, what picture comes to your mind? Is it the "man-machine war" between "Deep Blue" and "Alpha Dog", the intelligent voice dialogue and gesture control of elevators, access control, and security systems in the S.H.I.E.L.D. office building in American blockbusters, or the fantasy of one day being able to sit in a smart car like a bumblebee and talk to a chip? In fact, this day is not far away, and our lives are undergoing new changes. Our basic necessities of life range from smart watches and smart glasses to smart bicycles, smart beds, smart kitchens... Various smart products are pointing to different segmented scenarios, integrating into our lives, and making us increasingly dependent on them.

Why does intelligence come closer to life?

The reason why it is called "intelligent" is because it understands humans better and is more scene-oriented. These smart products that have traveled through the time and space of science fiction and entered our lives should not only be practical, but also be more efficient, energy-saving, and user-friendly, bringing safety, convenience, and comfort. For example, you can abandon the remote control and switch for desk lamps as small as smart homes around you, and just say "good night" and the lights will gradually dim; smart rearview mirror products that are closely related to car life and can realize complex voice interaction recognition and gesture sensing control; and the new Google Assistant, a robot that can carry out advanced chats, etc. The value of these smart products is that they already exist in your life scenes like old friends.

But not all products covered with smart technology will be welcomed by users. From a business perspective, how can you know the market demand and how can you create more valuable products that meet or exceed customer expectations? Of course, the product must meet market demand. But here comes the question again! How can you know what the market needs? Nowadays, quite a few companies still base their understanding of their products and services on industry, competitors, or use market research methods to conduct questionnaires, collect, and analyze data. These tactics are reasonable and necessary to gain insight into market demand, but do you know this problem: most users actually don’t know what they want at all. In the words of Ford more than a hundred years ago, "If you ask a consumer what kind of transportation he wants, almost all people will answer a faster horse. No one will tell you he needs a car."

Therefore, simply relying on research and data analysis to gain insight into market demand cannot reflect complex human nature. Those "smart" products that are praised by everyone must initially use the scene analysis method to better restore and analyze people's deep psychology and the factors that really work in specific scenarios. Meeting user experience and needs must be based on your own customer's application scenarios. This is precisely the root of product design that must be followed.

Intelligent performance "voice interaction" technology is king

Looking at many excellent technological intelligent products at present, the expression elements of "intelligence" are embedded with voice and sensing technology, which are also the most basic and core elements of intelligent products. Because such products understand humans better and can become inseparable friends in their lives. As Robin Li said, "The four core capabilities of artificial intelligence are voice, images, natural language understanding and user portraits." After the mobile era, sounds and pictures have become more natural ways of expression, and the concept of smart products is increasingly based on the user's scenario-based needs.

For example, compared with similar products, Kailide's automotive smart rearview mirror products say goodbye to "isolated" voice control, and have made new breakthroughs and new highlights in voice search, recognition, and interaction. In order to achieve safe interaction in the car, it not only supports intelligent voice control that can distinguish multiple semantics, and allows for barrier-free search and setting of destinations, it is also equipped with the patented technology "Air Control" intelligent gesture recognition system. Users do not need to touch the display screen, but simply wave their palms in front of the rearview mirror to complete operations such as snapping photos, answering/rejecting calls, and waking up the machine. Kay Rucker's original gesture sensing operation, combined with the global voice control operation method, frees the driver's hands to a large extent, meets the different needs of users in travel scenarios, and allows users to enjoy a convenient and safe operating experience.

Google’s newly launched Google Assistant has become more intelligent and humane. When a user asks about a movie, it automatically answers who directed the movie and which nearby theaters are showing it. If you feel that the movie is not suitable for family viewing, you can directly ask him whether there are movies suitable for family viewing in nearby theaters. He will also be able to give answers by category and ask you whether to book tickets. Google Assistant is more like an advanced chat robot and butler.

At present, the emotional social robot "Gongzi Xiaobai" of Setaria Intelligent Technology has also appeared. It has a unique emotional expression system that can recognize human emotions and express its own emotions at the same time. Powerful semantic recognition and analysis capabilities and knowledge base can better understand different human semantics and different emotions expressed in semantics, and make the most "humanized" response through data analysis.

The pace of the smart era is getting faster and faster, and the smart products in the future will be even more dazzling, but we will definitely choose "friends" who understand us better to stay by our side.