——Doing global business in China, how can the ISLE exhibition leverage the pure Canton Fair gene to rank among the top three global audio-visual exhibitions
The above is the grand scene of the 138th Canton Fair
Recently, the 138th Canton Fair, which attracts global attention, is in full swing. As the world's largest trade event, each session of the Canton Fair is held in three phases based on themes, with a total duration of three weeks. Before the opening of this Canton Fair, it attracted more than 240,000 overseas buyers from 218 countries and regions to pre-register, a month-on-month increase of 10%. On the first day of its opening (October 15), the number of overseas buyers present exceeded 69,000, once again confirming its global appeal as “China’s No. 1 Exhibition”.
Behind this eye-catching data are the global resources and operational capabilities accumulated by the Canton Fair in the past seven decades. As a professional exhibition under it, International Smart Display and System Integration Exhibition (ISLE) has also relied on this unique "overseas gene" to become a global exhibition highly recognized by overseas buyers in ten years."One of the three major professional audio-visual exhibitions in the world", writing a vivid sample of the international development of local exhibitions.
The above is the grand event of ISLE 2025
ISLE can achieve such staged results thanks to its unique overseas genes and systematic international strategy. Its three core advantages have established ISLE's original intention of "focusing on overseas and doing global business"
1. Inherit the "gold channel" of the Canton Fair's decades of overseas promotion and achieve global penetration of media communication.
ISLE is not a "new exhibition" starting from scratch, but a "direct force" rooted in the strong international influence of the Canton Fair. Relying on the global network of the China Foreign Trade Center (Group), the organizer of the Canton Fair, ISLE has professional media cooperation channels covering five continents.Before and after the exhibition, more than 2,000 overseas media reported on it, including in-depth features from authoritative industry media such as European Light Sound News, AVL World, American Commercial Integrator, Japanese Imaging News, Japanese Digital Signage and Display, and Brazilian Revista Eletrolar News. It was also widely disseminated by mass media such as Kuala Lumpur Times, Sydney Sun, Austrian Times, New Delhi Times, Jordan Review Magazine, and international news agencies such as Associated Press, Reuters, Polish National News Agency, and Indonesian Antara News Agency. This kind of "full coverage" communication from national news agencies, mass media to professional media in niche fields ensures ISLE's high exposure and high recognition in the eyes of decision-makers in the global audiovisual industry.
The above is part of the overseas media promotion of the ISLE 2025 exhibition
2. Build a cooperation ecosystem between global business associations and government agencies to achieve precise invitations.
ISLE not only relies on publicity to attract attention, but also relies on resources to attract traffic. The exhibition has established cooperative relationships with hundreds of professional associations, national business agencies abroad and local governments around the world. From China LED Engineering Contractors Alliance to the United StatesThe National Outdoor Advertising Association, from the German Landscape Lighting Committee to the Southeast Asian Smart City Alliance, ISLE has achieved precise penetration into the target market by jointly organizing events and organizing buyer groups. During the 2025 exhibition, nearly a hundred overseas groups came to observe and purchase, truly transforming "personal connections" into "business connections."
The above are some overseas buyer groups at the ISLE 2025 exhibition
3. Deeply cultivate overseas social media and create a community of 300,000+ professional audio-visual and integrated fans.
In the digital age, the influence of exhibitions has long transcended physical space. ISLE has been organizing overseas social platforms such as Facebook and LinkedIn for more than ten years since the exhibition began. Its official account has accumulated more than 300,000 overseas professional fans in the audiovisual and system integration fields, becoming an important window for global practitioners to obtain China's technological trends and market opportunities. By continuously outputting technology trends, exhibitor highlights and industry insights, ISLE not only maintains its popularity throughout the year, but also builds a highly sticky global professional community, providing a solid foundation for exhibition traffic and brand accumulation.
ISLE 2026 is even more worth looking forward to:
Strengthening "face-to-face" global invitations to major clients and moving towards a new goal of overseas audience share
Facing the future, ISLE's globalization strategy has been further upgraded. The 2026 exhibition will be held at the Shenzhen International Convention and Exhibition Center (Baoan New Hall) from March 5th to 7th, with a planned exhibition area of nearly 100,000 square meters. The organizer has launched a "face-to-face major customer face-to-face" global invitation plan and will carry out more than 60 overseas offline promotion and invitation activities throughout the year, covering ten core application areas such as professional audio-visual and system integration, commercial retail, energy and power, security and military police, educational applications, smart cities, construction and real estate, stage lighting, advertising and media. From the Dubai Radio and Television Show to the German Intelligent Building Show, from the Singapore Smart City Show to the American Lighting and Audio Show, from the Brazilian Electronics Show to the Australian Security Show, the ISLE team has traveled across mountains and seas, conducting face-to-face communication with end users and system integrators through in-depth visits to the front lines of global industrial exhibitions and door-to-door visits, further improving the quality and quantity of overseas professional visitors.
The above are some of the overseas "face-to-face major customer face-to-face" invitations at the ISLE exhibition
The organizer predicts that the proportion of overseas visitors to ISLE 2026 will exceed 18%, which will attract more than 10,000 overseas buyers in application fields such as smart display, Internet of Things and system integration, stage lighting and audio. This scale will help the exhibition further realize its core vision of "holding an exhibition in China and serving the global market".
Conclusion:
The 138th Canton Fair attracted a large number of foreign businessmen, and pre-registration reached a new high. It is a charming benchmark for China’s comprehensive strength in openness and intelligent manufacturing; and the global influence of the ISLE exhibition is the projection of China’s local segmented professional exhibitions to the world. It proves that China's local exhibitions are fully capable of occupying a key position in the global value chain relying on strong platform genes, systematic international operations and continuous resource investment.
For China’s exhibitors in major audio-visual, system integration and other fields, ISLE is no longer a “domestic exhibition” but a “global business portal.” Here, you can reach high-quality buyers from more than 100 countries and regions around the world and complete cross-border trade with the lowest exhibition costs without having to travel far across the ocean.
ISLE 2026, March 5-7, Shenzhen International Convention and Exhibition Center (Baoan New Hall) invites you to witness - the era of global business in China has arrived.
ANNA