Innolux MicroLED mirror display technology is introduced into retail scenarios

Recently, Innolux cooperated to introduce Micro LED mirror display technology into retail scenarios, and Torch Media provided digital content translation services. This project uses drugstores as a demonstration scenario to explore the application of Micro LED display and intelligent interaction technology in physical retail.

This solution uses a sensing module to identify the distance and dwell time between the consumer and the display device, automatically triggers interactive content, and combines generative AI for semantic analysis and text generation to achieve scenario-based dynamic information presentation. Relevant interactions are mainly text prompts and information guidance, used to assist consumers in browsing products and obtaining information.

On the display side, the project uses Innolux's 25.4-inch Micro LED seamless splicing mirror display. This product has high reflectivity and ambient light contrast capabilities, and introduces quantum dot color conversion technology. The peak brightness is about 1,000 nits, the color gamut covers NTSC 120%, and the contrast ratio is about 1,000,000:1, which can maintain good display effects under high ambient light conditions.

During the actual deployment process, the project team customized the display brightness, color and saturation parameters according to the lighting environment, display circulation and installation location of the drug store to meet the requirements of display stability and readability in the retail scene. The relevant application mode can also be extended to cosmetics counters, jewelry displays and high-end retail spaces.

It is worth mentioning that in addition to Innolux's exploration in the direction of Micro LED mirror display, AUO has also recently been exploring transparent Micro. The LED display field is accelerating, and its application scenarios have extended to many fields such as smart retail, transportation and medical care.

In the retail field, AUO uses the transparent display characteristics of Micro LED to redefine the way of displaying products, creating transparent catwalks and L-shaped display cabinets. Among them, the transparent catwalk uses AUO’s 54-inch Micro LED transparent modules, which can display high-end boutique styles 24 hours a day.The L-shaped display cabinet is embedded with a 20-inch Micro LED transparent display, which not only plays a 180-degree three-dimensional image of the product, but also incorporates a wearing simulation function.