"Shopping malls want to carry out intelligent shopping guides, cultural tourism scenic spots want to create immersive experiences, and schools need to build interactive classrooms... These ideas cannot be realized on traditional display devices." Recently, Lin Mingfeng, chairman of Unilumin Technology, told a reporter from the Securities Times that the above scenarios have been applied on the artificial intelligence (AI) display side of Unilumin Technology.
In the wave of intelligence brought by "AI+", LED display equipment is shifting from "one-way display" to "two-way interaction", and commercialThe display industry has begun the "battle for dimensionality improvement." Industry leading companies Absen, Unilumin Technology, Leyard and others have taken actions to elevate "LED+AI" to a strategic level as a new engine to drive future growth.
The LED display industry has begun a "war to upgrade its dimensions"
"AI technology is reshaping the productivity of various industries. For the LED display industry, this is not a simple technology superposition, but a key opportunity to redefine user experience and business potential." In an interview with a reporter from the Securities Times, Xiao Zhou, director of Absen Technology Innovation Center, made it clear.
Since last year, Absen has placed "LED+AI" at the core strategic level to lead future development, treating it as a key engine to drive growth and lead technological changes in the industry, and proactively break through the wave of intelligent transformation in the LED display industry.
Talk about "LED+AI", Xiao Zhou said: "We do not pursue a technological layout that follows the trend, but are guided by user needs. For Absen, 'LED+AI' is one of the core technical directions of forward-looking layout. The goal is to realize the upgrading of LED display product performance and experience through AI and expand diversified commercial scenarios."
It is understood that this strategic upgrade is reflected in three major dimensions: first, image quality upgrade, using AI algorithms to optimize the display effect, making the picture more suitable for human visual needs; second, low-carbon energy saving, reducing product energy consumption through intelligent control; third, intelligent interaction, breaking the "one-way output" of traditional display screenslimitations.
"Compared with some companies in the industry that focus more on the creation of technical concepts, we focus on 'technology implementation to create value for users.'" Xiao Zhou added: "For example, using AI technology to allow the display to automatically adapt to the best state in different environments is the intelligence that users really need."
Coincidentally, Unilumin Technology also regards "LED+AI" as a key engine to drive future growth and lead the industry's technological change.
“AI technology is not a flash in the pan, but an infrastructure in the era of digital economy.” Lin Mingfeng said in an interview that Unilumin Technology has elevated the “LED+AI” business to the group’s top strategic level and has clarified its goal of transforming from a display hardware manufacturer to an “AI intelligent light display ecological leader.”
Liu Jun, head of Unilumin Technology's AI business, told reporters that the company has begun to explore the integration of AI technology and LED display business since 2020, and officially established "LED + AI" as its core strategy in 2023. The company independently developed the AISOC system based on Huawei Hongmeng. It also co-established the Traditional Culture Large Model Research Institute with Zhejiang University and developed the multi-modal large model "Shan Yin" to provide technical support for AI end-side applications.
“Our goal is to deeply integrate the light display of LED and the brain of AI, so that display products can not only see, but also think and interact.” Lin Mingfeng said that by building an intelligent scene ecosystem driven by “hardware + IP + scene service”System, Unilumin Technology is gradually realizing the leap from single display hardware to AI ecosystem.
Leyard, another leading company in the LED display industry, is also actively deploying the "AI+" strategy. Leyard said that the company is using AI to empower the upgrading of the display industry and has made great progress in leading smart service platforms, LED conference all-in-one machines, and digital people. These advances will promote the development of display technology and products in a more intelligent and interactive direction. In terms of cultural tourism business, AI technology has played a role in improving the early concept setting, mid-term creation and design, and later film production of related projects, and has innovated interactive models and implementable business forms.
From "one-way display" to "two-way interaction"
Companies such as Unilumin Technology, Absen and Leyard are promoting the transformation of LED display equipment from "one-way display" to "two-way interaction" through technological innovation and practice.
"Shopping malls want to carry out intelligent shopping guides, cultural and tourist attractions want to create immersive experiences, and schools need to build interactive classrooms... These ideas cannot be realized on traditional display devices." The examples listed by Lin Mingfeng are the actual scenarios of Unilumin Technology's AI end-side applications, and have been implemented in many places across the country, such as the AI interactive screen of Nanjing Deji Plaza, the AI intelligent navigation of Hong Kong rail projects, etc.
This year, at multiple international exhibitions, Absen’s “LED+AI” creative solutions demonstrated received positive feedback from customers. For example, companyThe launched AI virtual digital human "Xiao Ai" integrates speech recognition and natural language processing technology to achieve real-time interaction and content explanation in retail and cultural tourism scenes; the AI digital clothing changing solution can quickly realize virtual dressing through human body images, effectively improving the retail conversion rate; the AI art large screen optimizes the image quality algorithm and combines the works of digital artists to enhance the visual experience.
Xiao Zhou said that in terms of scene expansion, the company will further explore the three major fields of film and television virtual production, retail, and cultural tourism. "Take film and television virtual production as an example. We have cooperated with Bocai Media to jointly build the world's largest single LED virtual studio in its AI virtual film and television base. In the future, we will also explore AI-enabled virtual shooting to significantly reduce the cost and threshold of film and television production."
Regarding how to explore new application scenarios and achieve large-scale implementation, Xiao Zhou said that Absen has three major strategies. The first is to focus on the needs of segmented scenarios and develop customized AI solutions; the second is to strengthen cross-border cooperation with content producers, industry ecological partners, and artists to jointly build an "LED + AI" ecosystem; the third is to increase customer stickiness through a full-stack solution of "hardware + software + content + services".
Create a full-scenario AI display system
With the in-depth application of AI technology, competition in the LED commercial display industry has gradually shifted from single product competition to ecosystem competition. Listed companies in the industry have built full-scenario AI displays by building comprehensive capabilities of "hardware + software + content"ecosystem.
“We are driven by ‘hardware + IP + scenario services’ to create a full-scale ecosystem covering ToB and ToC.” Lin Mingfeng introduced that Unilumin Technology’s ecosystem construction strategy will not only innovate in hardware products, but also provide users with intelligent solutions through self-developed large models, AI agents and other software products, as well as rich scenario services. In addition, Unilumin Technology also actively expands overseas markets and promotes solutions to the world.
“I can summarize Unilumin’s first-mover advantage on the AI end side in three sentences: focusing on vertical scenarios with deep barriers, being the first to lay out the ‘optical display + AI’ ecosystem, and running through the closed loop of AI business commercialization.” Lin Mingfeng said.
In terms of vertical scenarios, Unilumin Technology has been rooted in command and dispatch, rail transit, cultural and tourism industries for more than ten years, and best understands business processes and payment pain points. A few years ago, Unilumin Technology began to lay out "light display + AI". The company has launched an AI holographic companion assistant, which has a technical foundation of LED display, a self-developed traditional cultural model, and can also customize IP images. In terms of commercialization closed loop, Unilumin Technology signed orders for AI all-in-one machines and AI desk lamps this year. Lin Mingfeng believes that the chain of AI end-side products from research and development to production to sales has been opened.
Faced with the competitive landscape in which many companies in the industry are deploying "LED + AI", Xiao Zhou said: "Our core competitive advantages are reflected in two aspects. One is the innovation ability of customized large-screen solutions brought by technological leadership., the second is the green and low-carbon advantages driven by AI technology. Looking forward to the future development trend of "LED + AI", Xiao Zhou judged: "The industry is currently at a critical stage of integrated development. In the future, it will deepen in three major directions: AI deeply empowers display performance, interactive experience intelligent upgrades, and application scenarios continue to differentiate and expand." "
The recently released "Opinions on the Deep Implementation of the "Artificial Intelligence +" Action" requires the fields of technology, industry, consumption and other fields to deeply implement the "Artificial Intelligence +" action. With the widespread penetration of "Artificial Intelligence +" in the LED display industry, AI technology will reshape the future of LED commercial displays, and the industry is expected to usher in greater room for development.
ANNA