Internet celebrities are popular. Where are the "Internet celebrities" of LED display companies?

When it comes to Uncle Benshan, everyone must be aware of it. Recently, some netizens revealed that Zhao Benshan’s daughter has transformed into an internet celebrity female anchor on an online live broadcast platform. Yue Yunpeng and Benshan Media also watched Niu Niu’s live broadcast to support her. It is said that the 19-year-old Zhao Yihan, nicknamed Niuniu, has a daily income of 880,000 yuan, and her ability to attract money can rival that of Uncle Benshan.

It is said that China has nearly 700 million Internet users. You can imagine how difficult it is to stand out among the 700 million Internet users and become an Internet celebrity. On the other hand, LED screen companies also have similar experiences. Each LED screen company is constantly launching new products every year. There are countless LED screen products on the market. How to stand out in the sea of ​​products and become an "Internet celebrity" has become a question that LED companies are thinking about.

If you think about it carefully, Zhao Yihan's success can be described as a celebrity effect. In fact, there are also such "celebrities" in LED screen companies, such as influential listed companies such as Leyard and Unilumin Technology. As long as they release a new product The product will undoubtedly become an "Internet celebrity" in the industry. For example, the previous Leyard small-pitch LED super TV and Unilumin Technology UTV TV immediately detonated the industry hot spot of small-pitch LED products as soon as they were released. In addition to being from a well-known family, more importantly, they have brought technological innovation.

However, among LED screen companies, in addition to some influential listed companies, there are also a large number of small and medium-sized LED screen companies. So for these small and medium-sized LED screen companies, it is obviously not feasible to rely on celebrity effects to create "Internet celebrities" like them. Then you might as well refer to how other Internet celebrities became famous. Papi Jiang, who is known as China's No. 1 Internet celebrity in 2016, does not have a prominent life experience like Zhao Yihan, but she has attracted the attention of many netizens with her unique and original short videos. As a result, a once unknown poor student has become an Internet celebrity with a current valuation of hundreds of millions of yuan.

If Zhao Xiaohan’s success is inseparable from his own background, then Papi Jiang can be said to be a counterattack. It is not difficult to see that the success of Papi Jiang is inseparable from differentiation and its own efforts. For small and medium-sized LED companies, achieving product differentiation may be a good choice. In fact, there are already many pioneers on the road to differentiation, such as small and medium-sized LED screen companies such as Qipuguang and Shenzhen Yipin Optoelectronics. Although they are slightly behind large LED screen companies, they also have their own unique technology in a certain field in the LED industry. For example, Yipin Optoelectronics' transparent screen is very distinctive.

Of course, the emergence of every internet celebrity is neither inevitable nor inevitable. In addition to its own unique characteristics, the success of an internet celebrity is also inseparable from the hype team behind the scenes. The emergence of every internet celebrity is accompanied by a hot event. For example, the Chinese Academy of Sciences previously released a beauty robot. By giving the robot the appearance of a beautiful woman, it attracted the attention of many netizens to the robot industry and became an "Internet celebrity". This is a successful event marketing case.

In fact, having said that, we might as well think about the LED screen industry. If when an LED screen company releases a new product, it no longer just introduces cold performance parameters, but gives the product some "life" that can solve certain social problems, then it will also become an "Internet celebrity". Of course, quality is an eternal theme for any product. If an LED screen company wants to create its own "Internet celebrity", its product quality must be excellent. Only good publicity methods and good product quality can create an "Internet celebrity" belonging to an LED screen company. In addition to excellent quality, you also need eye-catching marketing. It’s marketing, marketing, marketing. Say important things three times.