Tomorrow is the last day of October. The weather is getting colder and it will soon enter late autumn. For the LED sales season, the Golden Ninety Silver is gradually coming to an end. At this time when the fruits are ripe and the autumn mood is getting stronger, looking back on this month, waves of scandals have flooded the LED industry. I hope everyone can take this as a warning, let the industry burst out with more positive energy, and adopt a correct outlook on the industry.
Hesitating about the mythical Phoenix Legend - unfinished brand building
"Once it was crazy to build momentum and win awards in glory, but actually owes more than 20 million in loans to upstream companies, more than 30 million in bank loans, more than 5 million in outstanding payment from agents, and more than 2 million in employee wages (the amount is still being calculated), leaving only rented factories and a bunch of outdated products."
On October 22, the owner of Zhongshan Hualiang Lighting (Fengguang Legend) lost contact with his relatives. Dozens of suppliers surrounded the factory to collect money, and the police handled the incident on site. Not long ago, Phoenix Legend, who was hesitant about being a mythical legend, invited the popular "Phoenix Legend" to endorse the brand. However, the company collapsed not long after, and the boss owed more than 70 million yuan...
After Phoenix Legend signed the contract with "Phoenix Legend", Phoenix Legend did not slow down the pace of brand building, but took advantage of the situation to build momentum and cleverly used the value of the spokesperson. In areas covered by Phoenix Legend products across the country, you can see huge billboards with "Phoenix Legend" endorsing Phoenix Legend, a unified brand store VI image, and "Phoenix Legend" posters everywhere in the store. The endorsement of "Phoenix Legend" not only enhances the reputation of the Phoenix Legend brand, but also grafts the impression of "Phoenix Legend" on the audience to the products, extending the good image to the products. Due to the involvement of "Phoenix Legend", consumers transferred their love for "Phoenix Legend" to Phoenix Legend's products and developed a favorable impression of the company.
Sapphire supplier GTAT goes bankrupt - without strong internal strength, how can we continue to improve ourselves?
"Apple did not use sapphire screens, which caused the stock price of GT Advanced Technologies to suffer a heavy blow. Regardless of whether there are other reasons that forced GTAT to make the decision to go bankrupt yesterday, judging from the following chart of the plummeting stock price, the market believes that there is some rapidly deteriorating bad news for GTAT, and the root cause of this round of "massacre" should still be the shadow cast by Apple."
GT Advanced, a US sapphire material supplier Technologies (GTAT) had a market value of US$1.5 billion at the end of September. After it suddenly announced that it was filing for bankruptcy on October 7, its stock price plummeted by about 90% and its market value shrank by 88%. The iPhone 6 released by Apple last month did not use a sapphire screen as expected by the market. Since then, the stock price of GTAT, which cooperates with Apple, has dropped by 40%. The sharp drop in stock price and the possible debt pressing by its partner Apple have sentenced GTAT to death.
Is Wu Changjiang facing jail? --Wu Changjiang and NVC continue to deal with the situation and return to chaos
"Since the development of NVC Lighting, there is no real clear statement yet. Under Wang Donglei's step-by-step attack, NVC Lighting has gradually been included in the pocket, but whether it can make the management of NVC Lighting flourish? This still needs time. Test! "
On the afternoon of October 28, NVC Lighting's official Weibo stated that the Huizhou Public Security Bureau officially established the case of NVC Lighting Wu Changjiang and others as a suspected criminal fact, and the case of misappropriation of funds is now under investigation. Currently, NVC Lighting’s board of directors officially controls the Chongqing headquarters.
According to the provisions of my country's civil laws, staff of companies, enterprises or other units who take advantage of their positions to misappropriate the unit's funds for personal use or lend to others, if the amount is relatively large and the amount is not repaid for more than three months, or if the amount is not more than three months, but the amount is large, or if they engage in profit-making activities, or if they engage in illegal activities, they shall be sentenced to fixed-term imprisonment of not more than three years or criminal detention; if the amount of the unit's funds is misappropriated in a huge amount, or if the amount is not returned, the sentence shall be not less than three years but not more than ten years. Once the incident is found out, Wu Changjiang will face jail time.
Op’s anti-counterfeiting campaign—difficulties and obstacles, trying our best for the brand
"Integrated cranes<< are installed in kitchens and bathrooms. If the input power exceeds the deviation range specified by the standard, it is very easy to cause fires and electric shock accidents. Let's sort out the crane accidents that have occurred in recent years: In 2012, a mother and her son were electrocuted in Yancheng, Jiangsu. In 2012, a mother and her son were electrocuted. The investigation pointed to counterfeit bathroom heaters in Jiaxing. In August 2014, a 15-year-old boy was electrocuted in the bathroom of his new house. In addition, inferior auxiliary materials could easily cause the ceiling to break or even collapse. For example, a supermarket ceiling in Nanning collapsed this year, injuring five people.
Wangdian Town, Xiuzhou District, Jiaxing City, Zhejiang Province, a place with a total population of 100,000 and a total area of just over 100 square kilometers, produces this exquisite ceiling and sells it nationwide. As of 2013, Wangdian Town's integrated crane production and supporting enterprises have achieved sales of more than 3 billion yuan, accounting for 70% of the national market share.
Such impressive achievements have given Wangdian Town the reputation of "the hometown of bathroom heaters in China" and has also become the birthplace of the "kitchen and bathroom appliance integrated ceiling cabinet" industry. But recently, a manufacturer called the CCTV News hotline to report that someone in Wangdian Town was producing fake integrated crane products. What's the counterfeiting law? Is this phenomenon common in Wangdian Town?
Zheng Juntao is the chairman of Op Integrated Crane (Tianjin) Co., Ltd. (hereinafter referred to as "Tianjin Op"), and has authorized several factories in Wangdian Town to manufacture OEM products. In order to distinguish their relationship with Opple Lighting Co., Ltd., local people call the two companies Tianjin Opple and Guangzhou Opple respectively. Zheng Juntao said that in the past two years, he has found many counterfeit Tianjin Op products in Wangdian Town.
We can no longer pay for inferior quality condoms at the cost of our lives. But why are counterfeit products so frequently banned? Is it because the Industrial and Commercial Bureau does not enforce the law effectively? Or is the plate too big to manage?
Philips splits the lighting division - chaos in the world, a strong man's broken wrist triggers endless reverie
"On September 23, Philips stated that it would split the company into two, establish an independent lighting company, and merge the consumer and healthcare sectors into a company with a valuation of 15 billion euros. This is tantamount to dropping a blockbuster on the buzzing LED lighting market. Industry insiders said that this world is beginning to be chaotic. LE The arrival of D will not only end more than 100 years of incandescent lamp history, but also prompt Royal Philips of the Netherlands to make a shocking move and divest itself of the 123-year-old lighting business. At a time when traditional lighting is collectively transforming into LED lighting, domestic companies are integrating mergers and acquisitions to expand their scale, but the traditional giants are splitting up the lighting division in a brave manner, triggering endless reverie. "
Philips is the number one lighting brand in the global lighting market, but its profitability has not been satisfactory in recent years.
This split of Philips, a century-old Dutch industrial group, split its business into two. The 123-year-old lighting business was separately established as Philips Lighting Company, and the consumer products and pharmaceutical departments were merged into a Philips medical technology company with a valuation of 15 billion euros. The two companies share common use.Philips brand. After the business split, the medical technology company will merge the businesses of the healthcare and quality life divisions, and the lighting company will strengthen its existing market position in LED light sources, lamps and intelligent interconnected lighting systems and services.
Jingdian Equity Reset - Sanan Optoelectronics is like drinking water, knowing whether it is hot or cold
"With the release of favorable policies in mainland China, the industrial chain has also been improved and upgraded one by one, providing a good breeding ground for the development of the LED industry. Both the terminal market and the industrial environment are attracting more and more companies to the mainland. The rapidly rising chip industry in the mainland is bound to become a thorn in the side of Taiwanese chip companies, but the market is often cruel, and mainland chip companies have the advantage of first-come-first-served."
On June 30, two major LED listed companies in Taiwan simultaneously announced merger and acquisition plans: Epistar Optoelectronics merged and absorbed Canyuan Optoelectronics in the form of a share exchange, and Canyuan Optoelectronics became a wholly-owned subsidiary of Epistar Optoelectronics. According to announcements from Epistar Optoelectronics and Canyuan Optoelectronics, Canyuan Optoelectronics will exchange 3.448 ordinary shares for additional shares issued by Epistar Optoelectronics.1 ordinary share, and the base date for share conversion is tentatively set as December 30, 2014. After the share exchange of all original shareholders of Canyuan Optoelectronics is completed, Jingyuan Optoelectronics will hold 100% of the equity of Canyuan Optoelectronics.
On October 28, according to an announcement from the Investment Review Committee of the Ministry of Economic Affairs of Taiwan, after Epistar merged with Canyuan, Sanan, the largest single shareholder of Canyuan, faced an equity disposal plan. The 19.77% stake in Canyuan held by Sanan will be converted into a 3.1% stake in Epistar. In addition, the investment review committee once again introduced the "four no's" principle and required Sanan Optoelectronics to comply with it, including the four principles of not requiring the transfer of IP, not engaging in talent poaching, not requiring intervention to obtain operating rights, and not requiring technology transfer. Once the above principles are violated, Sanan will be forced to divest.
When Epistar acquired Canyuan, some industry peers believed that the merger would have a negative impact on Sanan. A person in charge of an epitaxial chip manufacturer who did not want to be named said that Epistar's acquisition of Canyuan was undoubtedly a threat to Sanan Optoelectronics, especially on the road to catch up with production capacity. Coupled with Canyuan's existing territory, the production capacity scale of Epistar's system is by no means comparable to that of Sanan Optoelectronics. This move is intended to scare off later pursuers.
Summary
Going forward may not necessarily lead to success.Retreating will definitely fail. Incidents in the LED industry continue to make many practitioners panic. Bosses run away, rely on others but lack self-improvement, fake goods are rampant, and price wars make many large companies avoid it. All these things tell us that the LED market is huge at this stage, and there are many problems. How to make the industry develop better and emit more positive energy is a question that the industry needs to think about and slowly verify. As time goes by, at the end of this autumn, which is like the warriors by the Yishui River who will never return, it is everyone's common expectation to look back on the past and make the LED industry develop better in the future. Perhaps, by this time next year, the industry will have less vicious competition and more mutual benefit and prosperity. This is the future that everyone in the industry is looking forward to.
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