Jingjing Tokyo-made lighting will fully use Bridgelux LED lamp beads

Recently, Bridgelux’s public account reported that JD.com’s own brand JD.com and Bridgelux signed a strategic cooperation agreement. The person in charge of JD.com's own brand business said that in the future, JD.com's lighting products will all use Bridgelux LED lamp beads. Both parties will also leverage their respective resource advantages to provide users with industry-leading full-stack lighting solutions focusing on environmental lighting, healthy lighting, smart lighting and other needs.

Image source: Bridgelux

According to data, JD Made in Tokyo is a lifestyle brand independently launched by JD.com and was officially launched on January 17, 2018. Based on the actual needs of consumers, Jingdong Made in Tokyo provides a one-stop shopping experience for the production, sales, distribution and after-sales of all categories of high-quality products, including household appliances, kitchen utensils, home decoration, personal care and cosmetics, and fresh food.

Headquartered in Silicon Valley, USA, Bridgelux is the world's leading developer and manufacturer of vertically integrated lighting solutions from chips, phosphors, packaging to lighting modules. Bridgelux has created the original full-spectrum Thrive™ technology in the field of LED lighting, which has the characteristics of meeting human physiological and mental health needs, low blue light, and covering the full-band emission spectrum of visible light.

Before this cooperation, Jingjing Tokyo Manufacturing had teamed up with Bridgelux to customize a series of lamp beads that fully imitated the sunlight experience based on Bridgelux’s Thrive series of products. Through the application of customized lamp beads, both parties jointly created a vertical eye-protection desk lamp with high performance and ultra-high cost performance. At present, this product has become the No. 1 sales category of JD.com’s table lamps.

Image source: Made in Tokyo

Regarding the signed cooperation between the two parties, Bridgelux stated that the company has industry-leading technical capabilities in LED chips, packaging, phosphors, drivers, etc., while Jingdong has significant advantages in market and consumer demand insights, supply chain management, etc. The two parties will meet consumers' diverse value needs for lighting products through all-round in-depth cooperation. (Compiled by LEDinside)

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