LED display companies play new tricks and are proficient in all kinds of martial arts

Some time ago, I published the "Top Ten Trendy Gameplays in the LED Industry", which was mainly played by lighting companies. In fact, display screen companies also have their own new ways of playing! It can even be said that while lighting companies are still thinking about how to play, display screen companies have already started playing with it and have come up with many new tricks, which can be summarized as: 5 new displays, 5 new applications, and 5 new models.

Five new displays

1 Small-pitch screen

Where is the dazzle? Small-pitch LED displays refer to indoor LED displays with LED point spacing below P2.5, which mainly include P2.5, P2.0, P1.9, P1.8, P1.6, P1.5 and other LED display products. The biggest competitiveness of indoor high-density small-pitch LED displays is that the display is completely seamless and the colors displayed are natural and true. At the same time, in terms of post-maintenance, we already have mature point-by-point correction technology. Displays that have been used for more than one or two years can use the instrument to perform one-time correction of the entire screen. The operation process is simple and the effect is very good.

What’s the difficulty? Constrained by packaging devices and technology. The fine pitch is getting smaller and smaller, and it faces some challenges in its manufacturing process, such as the production process at ultra-high temperature. The small pitch itself is very small, and the distance between materials is reduced to an extremely short distance. As long as there is a small error, many intermittent defects will occur, such as short circuits between wafers.

2 wireless screens

Where is Xuan? LED wireless display screen uses GSM, GPRS, CDMA, 3G and other wireless communication networks to realize remote, real-time and large-scale networking information release of LED display screen. (1) Large-scale networking: LED wireless displays send information through wireless networks such as GSM, GPRS, CDMA, 3G, etc., and use TCP/IP network transmission protocols. The number of terminals connected to the network is not limited, so large-scale networking can be achieved. (2) Real-time information release: The LED wireless display can receive information from the information center at any time. (3) Not limited by distance: LED wireless display screens can be used nationwide, as long as there is wireless network signal coverage, and can be used without restrictions on distance and location. (4) Easy installation and maintenance: Since there is no need to lay optical cables or communication cables, the installation location of the LED wireless display is easy to choose; the modular design facilitates maintenance and repair, and automatically saves all information and automatically dials up to access the Internet, and automatically redials when disconnected to ensure a reliable connection; the anti-interference design is suitable for applications in electromagnetic harsh environments; the high and low temperature design is suitable for low and high temperature working environments. (5) Multiple information release methods: Depending on the selected communication network, different information transmission methods can be used to update the information on the LED wireless display, and information can be sent in bulk, group, or single point. (6) Multiple information encryption methods: For example, you can set the identification code and verification code when sending information according to the user's needs, or only receive a special number. Ensure information security.

What’s the difficulty? (1) A common phenomenon among wireless LED display companies now is that there are many production equipments and few tooling fixtures. The use of supporting fixtures can improve product reliability and reduce product failure rates. It is an equipment that cannot be ignored in the production process. (2) There is no self-downward decomposition process of technical indicators, insufficient design links, and lack of reliability indicator verification process. (3) Turn a blind eye to the large number of existing electronic manufacturing standards, and even think that there are no standards in the wireless LED display industry. (4) Only focus on reducing manufacturing costs, regardless of the total product life cycle cost.

3 Smart Screen

Where is the dazzle? LED smart display screens are actually the combination of display screens and the Internet to achieve clustered remote publishing, remote control, and remote monitoring. The scale of these clustered LED displays ranges from dozens, hundreds, or even thousands. When there is a problem with the display, it will spontaneously alert the police in time, and then analyze its own status. Some problems can also be automatically repaired, etc., which reduces the workload of engineers to a certain extent. With the development of technology, the intelligence of display screens will be further upgraded. Smart displays not only display high-definition, smooth, and dynamic images and videos, but also provide more functions and services for consumers to use and enjoy, enhancing interaction and personal experience with consumers.

What’s the difficulty? It is necessary to continuously improve smart functions, solve various defects in the smart process, and provide better smart services according to the needs of consumers. Cloud intelligence is a development trend. We must also guard against security issues and avoid leakage of private information or secret materials.

4 Transparent Screen

Where is the dazzle? The transparent display screen can make the screen as transparent as glass. While maintaining transparency, it can ensure the richness of color and display details of dynamic pictures. Therefore, the transparent screen interactive display device can not only allow users to view the exhibits behind them through the screen at close range, but also allow users to interact with the dynamic information of the transparent display screen. It is very suitable for shopping malls to display jewelry and various high-end products, as well as for the museum industry to display some cultural relics.

What’s the difficulty? It is not suitable for personal use environment, and it is difficult to solve privacy and other issues. The technology is not very mature, especially for some special-sized panels. The cost is relatively high and it is not suitable as a popular product. The supporting environment is immature. For example, when used in the mobile field, other components such as batteries cannot be ultra-miniaturized to meet its attractive design.

5 special-shaped screens

Where is Xuan? The emergence of special-shaped LED displays breaks the fact that large-screen splicing systems can only be spliced ​​into cold rectangular shapes. It can be spliced ​​into various irregular shapes at will to display some highly creative content. It can not only attract the audience's attention immediately to achieve better publicity effects, but also better expand the application scope of LED display splicing. The general classification is: three-dimensional curved surface (such as spherical screen, polyhedral screen and sky screen, etc.), arc shape, irregular shape, and bar screen shape. Distinctive special-shaped screens such as: LED spherical screen (LED spherical screen, triangular spherical screen, six-sided panoramic spherical screen), LED signage (assembled using special LED modules of different specifications, not limited by the size of the screen, and can be flexibly assembled into any text, graphics, LOGO, etc. required by the customer), LED human face screen (using soft , composed of different series of flexible LED displays with different point spacing, which vividly portray the facial features), LED inner curved screen (the display screen surrounds the audience 360°, the audience can stand in the center of the venue and watch at will, forming a 360° panoramic picture), LED DJ station, LED can screen.

What’s the difficulty? Since LED special-shaped screens have different appearances and structures, the technical requirements for manufacturers are also more stringent. If the manufacturer's technology is not up to standard, the spliced ​​LED screen will have many problems such as uneven appearance due to excessive seam gaps and discontinuous splicing surfaces, which will affect the viewing effect and destroy the beauty of the overall design. What's more important is that the circuit and structure design of LED special-shaped screens are complex, which places high demands on the manufacturer's R&D capabilities.

Five New Applications

6 Indoor Applications

Where are they? Small spacing technology is used indoors, not only as a display screen to display some information, videos, etc., but also in combination with the Internet and the Internet of Things, so that there will be more interaction between people and the screen, and the interaction will be more unrestricted.

What’s the difficulty? To enter the indoor application market, small-pitch LEDs must meet six technical requirements: how to achieve "low brightness and high gray", how to match the standard resolution of the signal source, how to support system access and display control of multiple signals and complex signals, how to solve the unique display effect problems of small spacing, how to achieve seam elimination and high-speed correction, how to reduce the dead light rate and ensure the stability of the screen. In addition, it should be noted that outdoor display screens sell products and focus on how much they cost per square meter, but indoor display screens sell overall solutions.

7 Digital Marketing

Where is the dazzle? As a typical tool for digital marketing, digital signage has outstanding data-based and network-based attributes. According to relevant data surveys from the Digital Advertising Association (DPAA), as early as 2013, the growth in the use of digital physical media in advertising reached $1.1 billion. Industry users' desire for digital media has become an important driving force for the growth of the digital signage market. Digital marketing includes two aspects: content creativity and appearance creativity.

What’s the difficulty? There are difficulties in how to improve advertising efficiency: considerable market investment is required to enable users to find the information or content they need; it cannot be customized, and the content received and browsed is the same for all audiences. There is a screen splicing problem, and it is necessary to ensure the viewing effect and the overall beauty of the screen.

8 Mobile Media

Where is the dazzle? As a movable advertising display platform, the use of LED mobile media vehicles to play advertisements is considered uniquely creative. It cleverly combines the large screen with the car. It uses three-dimensional video animations, rich and diverse content, and real-time display of graphic and text information. It can carry out mobile advertising. It has a wide range of publicity and can effectively obtain the maximum advertising effect.

What’s the difficulty? Since LED mobile media vehicles are used outdoors, they have to face harsh outdoor environments, which also poses certain challenges to the waterproof, anti-corrosion, and anti-exposure performance of the display. At the same time, in order to ensure that the display screen can play normally, the voltage must be stable, otherwise the screen will play abnormally. Secondly, as the carrier of the display screen, the car will inevitably vibrate and shake during movement, which also places strict requirements on the seismic resistance of the display screen. In addition, complaints about light pollution from LED mobile media vehicles have been increasing in recent years. The main cause of light pollution is brightness. No matter how bright the display screen is during the day, people will not find it dazzling. However, at night, if the display screen is too bright, it will affect people's lives and even affect the driver's normal driving.

9 Car Mount

Where is the dazzle? As a new information media, LED car screens can store a large amount of text information, and use the built-in microprocessor to control the display mode of text and fonts, and realize timing display functions. Whether it is a bus LED vehicle screen or a taxi LED vehicle screen, they all have the common characteristics of a wide audience and huge market potential.

What’s the difficulty? Due to the special application environment, LED car screen products are required to be moisture-proof, rain-proof, lightning-proof, sun-proof, dust-proof, cold-proof, anti-corrosion, anti-static, anti-interference, earthquake-proof, anti-ultraviolet, anti-oxidation, and have over-current, short-circuit, over-voltage, under-voltage and other protection functions.

10 projections

Where is the dazzle? LED projectors are a very attractive blue ocean for LED display companies. Compared with traditional projectors, LED projectors have many advantages: long service life, energy saving and environmental protection. Due to the longevity, low heat generation, and high reliability of LED projectors, the maintenance and after-sales costs of the entire machine are much lower than those of traditional projectors. It is compact, portable, rich in functions, and has strong interoperability with commonly used digital devices. It is our work assistant at work and can be used for business briefings and small meetings anytime and anywhere. After get off work, you can put it in your pocket and take it home with you. Whether you use it to watch TV on the phone, watch blockbuster movies on DVD, or play games on PSP, Wii, or X-BOX, there is no problem.

What’s the difficulty? Current pocket projectors are larger in size and are not truly portable projectors. The energy consumption is too high (20-30W or higher), making it difficult to use battery power and make it portable. Portability should be less than 5-10W. The cost is high and there is no clear market positioning.

Five new models

11 Rental

Where is the show? Many companies have a limited number of activities and a limited frequency of using displays. It is not cost-effective to purchase displays for a few exhibitions or commercial activities. At this time, the LED display rental market was born. Leasing has the advantage of lower costs and meeting market demand. Secondly, compared with traditional boxes, LED rental displays are generally thin and light, easy to transport and carry, and have low transportation costs. Thirdly, renting LED display screens can not only achieve stunning light effects on site, but also has the advantage of fast loading and unloading, which is consistent with the frequent changes of cultural and entertainment performance locations. It can be widely used in various scenarios such as stage rental, concerts, press conferences, exhibitions, stadiums, theaters, lecture halls, conference rooms, etc.

What’s the difficulty? Due to its own positioning, LED rental screens inevitably need to be repeatedly installed, disassembled and transported, so they have high product requirements and are particular about appearance design, structural design and material selection. The intuitive understanding is "beautiful appearance, light and portable installation, stable and reliable quality".

12 Share

Where is Xuan? The sharing model means that LED display companies provide screens to hotels, shopping malls and other places for free, and share with each other through the collection of usage fees and advertising fees, achieving win-win cooperation. For hotels and shopping malls, installing fashionable LED displays not only improves the quality of the place, but also saves huge costs, and can also obtain advertising shares, killing three birds with one stone. For screen companies, although the screen is free, the ownership of the screen is still their own, and there is no loss; moreover, they can not only display their screens to the public in densely populated areas, tap potential customers, but also continuously obtain advertising revenue.

What’s the difficulty? The premise of shared cooperation is that advertising revenue is transparent, and screen companies have the right to know about advertising revenue and relevant measures in a timely manner. In addition, screen companies cannot completely ignore advertising investment and let the other party do it. Only by finding ways to get more and larger advertising contracts can screen companies recover screen costs and obtain more profit sharing.

Exit 13

Where is Xuan? According to the latest customs statistics in 2015, in the first five months alone, the value of China's exports of LED displays reached US$260 million, and the export quantity reached 440,000 units. The vast market has inspired the enthusiasm of enterprises in the industry to spare no effort. my country's LED display application industry has basically developed in sync with the international market, and has become fully internationalized, with the ability to compete directly with international traditional display giants. As relevant companies continue to increase their investment in small-pitch LEDs, homogeneity is gradually reflected in the domestic market, while the atmosphere in the international market has eased a lot.

What’s the difficulty? Expanding overseas markets requires continuous investment of large amounts of capital. To make breakthroughs in the provision of comprehensive solutions, companies have higher requirements for comprehensive service capabilities and local adaptability. You also face many challenges abroad from political, legal, financial, personnel and other aspects.

14 integration

Where is the dazzle? Integration refers to the merger and acquisition of display or lighting companies in the LED industry by LED display companies to improve and expand their own LED industry chain and further enhance the overall competitiveness of the main LED industry.

What’s the difficulty? M&A integration is not just a simple 1+1, but also to achieve complementarity. We should make overall plans and actively carry out resource integration in the industry chain to optimize the business structure, further expand profit sources, reduce operating risks, and enhance the market competitiveness of the main LED business.

15 Crossover

Where is the dazzle? At present, the culture, art, media, sports, and tourism industries are developing rapidly, and many LED display companies have seized the development opportunities and focused on deploying these industries. LED display products have long been involved in these fields, and the expansion of these industries will increase the volume of LED displays as communication carriers on the original basis. With the prosperity of the global cultural and creative industries and the development of the stage performing arts market, the application scope of LED screens will gradually expand, and new application methods will continue to be formed.

What’s the difficulty? It’s easy to step out, but difficult to integrate! LED companies operating in other industries need careful industrial planning to prevent possible industrial risks. They require companies to have a relatively strong economic foundation and capital backing, talents with rich industry experience, and rapid crisis management capabilities.