LED displays need to be widely advertised

Many people are familiar with the topic of LED, because with the development of science and technology, LED products have been widely used in various fields. At present, the most familiar products on the market are LED lamps, LED TVs, LED displays and other products that are used the most and appear most frequently in people's lives. Moreover, any product with LED has a slightly higher price, technological content or quality in people's impression, and is also being chosen by more and more users.

Just like the three LED products listed above: LED lamps, TV sets, and display screens, if you ask users to list a few representative brands, users may be able to answer more about some brands of lamps and TV sets. As for the brands of LED display screens, except for a few people engaged in related work in this industry, from the perspective of consumers, there should not be many answers. As far as consumers are concerned, the most intuitive feeling for LED displays is: there are so many. As soon as you leave home, they are everywhere, whether in cultural squares, commercial intersections or urban arterial streets. Not only can you watch them as a TV, but the visibility is pretty good no matter day or night. It always feels like the LED displays all look the same, almost like they come from the same factory. Faced with such a scene, there is still a long way to go before the widespread advertising of LED displays.

Looking at the publicity of the entire LED display industry, there are mainly the following methods: First, the promotion of professional magazines and professional websites in the industry; second, participation in various industry exhibitions for promotion; third, participation in various professional conferences held in the industry to communicate with people in the industry. Apart from these ways, almost no LED display company uses TV advertisements and radio promotion routes to advertise widely.

Some people in the industry said that the LED display industry is a relatively young but highly professional system. Within the industry, many companies interact with each other to form an industry chain, and the upstream of the industry chain becomes customers, and the downstream is also a customer. Therefore, many companies have formed a certain awareness that as long as they can be valued by more companies in the industry, they can survive better. On the contrary, companies promote their products to the outside world, and consumers may not necessarily understand many issues. In addition, compared with professional magazines, websites and other media in the industry, companies choose to advertise on television, radio and other channels. Not only is it expensive, but the rate of return is also unknown. As for media in the industry, the audience base is limited, but everyone is familiar with relevant product information. The audience is relatively guaranteed, and it is also favored by companies in the industry. The key costs are relatively low, and companies are easy to accept.

Faced with numerous advertising channels, how to better choose a promotion path and achieve the effect of widespread advertising ultimately depends on the company's own positioning and corporate strength. But aside from the high advertising fees, LED display companies can still try to choose TV media for advertising.

Firstly, with the rise of online TV, the status of traditional TV has been affected to a certain extent. This has become an indisputable fact. However, on the whole, after traditional TV has transformed its programs and re-planned the packaging of columns, the ratings are still optimistic and the audience is still very wide.

Secondly, compared with other media, TV advertising is more flexible. Through simple video packaging of the product, coupled with certain language explanations, even a non-professional can have a more detailed understanding of the LED display at a glance.

Thirdly, as TV further standardizes, strictly reviews and screens advertisements, people are willing to trust products and companies that advertise on TV. Widespread advertising on television is actually a powerful way to enhance the status of corporate brands in the hearts of the audience.

Of course, these seemingly reasonable statements are ultimately inseparable from the strength of the LED display companies.

First of all, enterprises must have sufficient capital investment capabilities. It is understood that every LED display company will allocate a part of its funds specifically for advertising when doing company planning. However, due to its own development, the amount varies. Long-term TV advertising requires larger financial support, and for many companies that are not strong enough, large amounts of capital investment are not suitable.

Secondly, you need to be strong when you are making iron. If a company's products are to be promoted, it will inevitably fail if they are not attractive enough to the audience. In today's department store market, only rock-solid quality and unique and attentive user experience can make consumers pay. Just like when people see a Beetle, they know it is produced by Volkswagen, and when they see a carbonated drink packaged in a red bottle, they know it is Coca-Cola. This is inseparable from the company's continuous product research and development capabilities and product innovation capabilities, thereby forming products that truly have the core competitiveness and uniqueness of the industry.

Based on the above, if an enterprise wants to develop, widespread advertising cannot be ignored. In order for the advertising effect to be transformed into a real growth point that can bring huge profits to the enterprise, the enterprise itself must lay a solid foundation. Going the TV advertising route may come with risks, but it’s something you can try. Of course, due to the professionalism of the LED display industry, when choosing to promote corporate products and corporate brands, it is also necessary to choose a professional industry media. If the company's strength has multiple paths, it may also be able to achieve twice the result with half the effort.

(Note: This article is purely a personal opinion and has nothing to do with anything else.)

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