As the LED display industry matures, market competition becomes more intense, and signs of industry consolidation and reshuffle have emerged. For many screen companies, the next situation is not optimistic. Therefore, for screen companies, while improving efficiency and saving costs, they must keep abreast of the pulse of the market and do a targeted job of understanding the changes in the market and customer demands to promote performance improvement. These are "big issues" that determine the life and death of screen companies. Both of them are indispensable.
User experience: high-quality products, "customized" experience, two-pronged approach
Currently, customers in the LED display industry are gradually becoming more rational, and will not be easily attracted by low prices when purchasing products. If in the past, manufacturers bought what customers wanted, now it becomes what manufacturers provide when customers need it! Therefore, if LED display companies want to gain a firm foothold in the future "turbulent" market environment, they must keep in mind that "products are always the foundation of the company." Therefore, for screen companies, having high-quality products is the most important foundation.
In addition to providing customers with high-quality products, screen companies must also accurately understand the market and user needs, and combine users' specific "requirements" to create a "customized" experience for them. Only by serving "user experience" as the core appeal of sales can they truly impress customers.
In addition, LED display screen is a kind of terminal display product, and the user experience requirements are all-round. A good user experience is not only good quality, but also includes: meeting the aesthetic needs of users while extending many functions of the product, giving users the most value-for-money purchasing experience. The last thing is of course service. High-quality service can usually make up for the "regret" brought to customers by the lack of functionality in one aspect of the product.
Efficiency cost: optimize supply chain to achieve flexible production
"One chopstick is gently broken, and ten pairs of chopsticks are tightly held together." Good "cooperation" is always a mutually beneficial way for both parties, and the same is true for the LED display industry. If screen companies want to continue to develop and advance, they must be good at building competitive advantages in the industry chain. It is always difficult for a company to go alone, because no matter how large a company is, its own resources must be limited, and it is impossible to be perfect in every field. Therefore, under the premise of limited resources, if screen companies want to further improve their competitiveness, they must form a supply chain with upstream and downstream companies, and at the same time concentrate their resources on one point, striving to form a leading and differentiated advantage.
The competition among enterprises is on the surface the competition of products, but ultimately it is the competition of the supply chain. A good supply chain is a healthy and efficient ecosystem. Every link in the chain is as good as possible, and a very efficient system will be formed to enhance competitiveness. Therefore, how to build a competitive cooperative supply chain platform in the current complex and ever-changing market environment has always been a question for screen company strategists to think about and manage. It not only includes the optimization of the upstream and downstream industrial chains outside the company, but also involves multiple links within the company such as its own technical level, corporate strategy, combination of competitive factors, and collaborative teams.
For screen companies, the biggest role of optimizing the cooperative supply chain is to reduce costs on the procurement side, improve efficiency and reduce inventory on the production side. In addition, the industry has recently been guided by personalized demands, and the traditional ordering system is being subverted. Large-scale production is gradually being replaced by "flexible" production needs. In addition, the supply-side reforms proposed by the country are also restructuring the supply chain ecology, which is consistent with the industry's current purpose of "optimizing the supply chain." I believe that more and more screen companies will start optimizing the supply chain in the future.
ANNA