LED screen companies reconstruct "enterprise coordinates" under the new industry environment

Why are there waves of integration and reshuffle? Because our market environment has changed, customer requirements have also changed, the survival rules of LED screen companies have changed, and the original methods need to be changed. Many LED screen companies have begun to change their development strategies, but if they want to reconstruct the "enterprise coordinates" under the new economic situation, they must realize enterprise platformization and specialization...

First of all, from the perspective of the platformization of LED screen companies

The so-called platform-oriented LED screen companies often rely on one of their own flagship products to obtain a huge number of customers, and on this basis, they continue to add personalized products and services to customers according to customer needs, in order to build a brand and establish a brand image.

Companies that adopt "platformization" are generally companies with certain strengths. Even if a company lacks strength in one area, for example, if it wants to provide customers with personalized services but is unable to complete such services entirely by itself, it can still achieve its goals by combining industry resources. So, what kind of resources are meaningful for integration? They are those very specialized companies that focus on a certain field and make their products or services in a certain segment perfect. In this kind of specialization, all platforms will regard it as a priority for integration. In the future market, such specialized companies will also have huge competitiveness.

For the current large-scale LED screen companies, if they have a strong resource base, sales channels, brands, or manufacturing capabilities, they can integrate them, make open agreements for resources, open their own platforms, and allow more professional companies to enter the platform, helping others while also enriching their own platforms. This is a path to platformization and a transformation choice for large enterprises.

Secondly, it is the specialization of LED display screen

Generally speaking, "professional" corporate strategic positioning is more meaningful for small and medium-sized screen companies, because for those LED screen companies that do not have large resources, strength, and market size, blindly following the trend of building a platform may cause them huge risks. They should achieve a leading position in their own segments through continuous technological innovation and become the first choice for all platforms.

In a nutshell, "large companies build platforms through model innovation, and small businesses become specialized through technological innovation." These two paths are obvious guides for the transformation of LED display companies.

However, although the road has been drawn out, it is not "just a walk". The transformation of LED display companies in the new era is still full of difficulties.

---For some large companies,

open up their own resources and establish a new "open, sharing, co-creation, win-win" business model and business ecosystem, there are still many "psychological" and even "system" obstacles. They are often unwilling to open up their resources and share interests with other companies. Therefore, many large companies often die not from competition but from their own narrow-mindedness.

---For small and medium-sized enterprises

And some small and medium-sized screen companies without advantages also face obstacles to transformation: For some small and medium-sized screen companies that have been accustomed to copycats and imitations in the past and do not pay attention to the accumulation of technology research and development, it is actually very difficult to suddenly be required to delve deeply, refine, subvert, and innovate in a certain field. Therefore, for those small and medium-sized screen companies with technological innovation, the most important thing is not to start from original innovation, but to continuously upgrade and transform products through integrated innovation or the introduction of existing mature technologies, and gradually build advantages.

In addition to the company's own factors, there are also major environmental issues such as time and opportunity. The Internet will not leave long time for enterprises to transform. It is expected that the next three to five years will be the best time for enterprise transformation. LED large and small screen companies must either seize the opportunity to transform into platform-based companies or transform into specialized companies, otherwise they will face the risk of being eliminated by the future market!