More and more entrepreneurs realize that running a business is not a 100-meter dash but a marathon, and a "century-old store" cannot be run at a sprint speed...
We can see that there are some such unique "slow companies" no matter what industry they are in. Most of them have been going through decades and are conscientiously doing what they think is right. They are not yet second to none, but they are still living a meaningful life. They seem to be quite "not plagued nor popular" in the turbulent industry. These companies are relatively small and slow, extremely focused on a certain field, and do not engage in short-term market speculation or conceptual hype, but they can maintain sustained and steady growth in performance. They are simple and unpretentious, but they can also accumulate a lot of experience, and the same is true for the LED display industry.
Characteristics of “slow” companies
Over the years, I have seen many companies that have fallen into crisis or died. I have found that such companies usually have one thing in common, which is that they expanded too fast or over-diversified, borrowed loans at usurious rates, and then died. Most people like to be greedy for more, and this mentality can easily lead a company to embark on a path of rapid development, only to find that not only does it fail to move faster, it actually brings itself into crisis. From a business perspective, sometimes slowness is actually fast, just like the popular saying "Don't be afraid of walking slowly, just be afraid of standing." As long as you keep walking, slowness is also fast.
At present, among the many small and medium-sized LED screen companies, there are also some "slow companies". We found that "slow companies" do not want to pursue the speed of company development, but the choice of industry and field determines their growth method: intensive cultivation in their own field, simplifying complexity and gradually transforming growth. To be "fast", you need to assess the situation. Blindly "fast" will mess things up, which is often counterproductive. Those "slow" companies that follow the laws of natural development never go against the trend, but follow the trend.
As we all know, at the beginning of the rise of domestic LED displays, core technologies, especially important industry resources such as lamp beads, have always been in the hands of foreign screen companies. Domestic LED display companies were almost not very optimistic at the beginning. In this environment, many domestic screen companies are moving forward one step at a time. They have mastered each technology, improved their crafts one by one, and improved their capabilities step by step. This is the current situation. Especially the small spacing technology has allowed many domestic screen companies to take advantage of the trend and truly go out.
In addition, industry insiders also said that these "slow" companies pay more attention to user value. The so-called user value refers to the value that can be brought to users in the long term. In other words, what users can get from you and whether they are useful. They believe that this is the most direct and effective way to retain users for a long time.
Continuous improvement of user experience is also one of their characteristics. Any product or thing has its own growth rules and a growth process, just like it takes ten months for a life to go from conception to birth. This is a rule that must be followed. If you act too hastily, problems will arise. He can only go deep into the user's heart and constantly improve the user experience, because he clearly knows that the user experience can indeed always be good, but if this "good" is never better, users will feel "bored" sooner or later, eventually leading to the loss of users.
In the development process of a company, its slow growth does not mean its lack of execution and adaptability. Judging from the current growth process of some so-called "slow companies", they continue to explore the development path suitable for their products in actual operations. Through accurate grasp of the market, they constantly adjust the company's development strategy and continuously improve themselves to adapt to the current sudden market environment.
Yes, slowing down is conducive to making up for the company's shortcomings, consolidating the company's foundation, and conducive to technology development and product innovation. Especially in an industry like LED display that relies on technology to speak for itself, a screen company that lacks technical support is destined to have a long way to go; only by leading in technology can we achieve product leadership; only by leading in product can we achieve market leadership. Facts have proven time and time again that only companies that dare to slow down can move up quickly.