Lack of "Positive Energy" How can the LED industry navigate the critical year of 2015?

Some people say that this year is the bleakest year for the LED industry, with a lack of positive energy. However, if you recall carefully, it seems that there are such "pessimistic theories" every year.

When Overclocking San Du Jianjun heard this, he smiled and said, "If LED is bleak, which industry in the manufacturing industry is not bleak now? It is the same in all walks of life."

Chang Yuntong Gu Daoxiong said more bluntly: "It is right to be miserable. Opportunities always favor those companies that are prepared. The era of high-brightness HV-LED chips is coming. Current market share Only 5% will reach 50% in the next three to five years. "

Zhou Ming Lin Mingfeng is full of confidence: "Although there are many and chaotic LED lighting companies in the future, I believe that there will be a number of world brands in the future. The LED display industry will soon be dominated by China."

Facing the same tree, some people see green leaves, while others see caterpillars. This is probably what is called someone seeing a hole, someone having insight.

If we don’t talk about the future, I would think that this is the most mixed era of the LED industry so far, but it is also the most prosperous era. We need to see both green leaves and insects, and there is an ambiguous relationship between them that can play a chemical role.

At the end of last year, 15 big names in the industry, including Wang Donglei, Liu Tong, Shao Jiaping, Zhou Xuejun, Li Jiannan, Lin Jiliang, and cross-border Xiaomi Gao Ziguang, predicted the situation in 2015. Their views almost coincided - 2015 is a critical year for the pattern. This means that various mergers and acquisitions and reshuffles are taking place fiercely. Now that we are halfway through this year, the prediction is close to coming true.

However, we must be soberly aware that the smarter and wiser the entrepreneur is, the more he will focus on the product in this uncertain moment, and will not relax the control of the core strategy. More importantly, he will never deviate from the right track. It is said that the more troubled the times, the more true heroes will emerge, and the true emperor is not afraid of fire and water. This is the legendary opportunity for the powerful to create prosperity. We think it's time to talk about glory.

"In an impetuous industry, companies are facing survival problems, and the hearts of people in the industry are inflated. At this time, we are not Smartisan Technology with the support of Luo Yonghao, whose fans can sell his feelings. This kind of unrealistic, ungrounded, and full of feelings is bound to have no one to support, no one to applaud, is worthless, and will definitely die."

However, we still take risks and move forward bravely.

Because any ideal and great product will eventually return to social value, not just commercial goals. If you pay careful attention, you will find that Tencent is promoting Tencent Reading, Tencent Academic, rumor-refuting platforms, and reporting centers; and if you pay attention to the big names in the Internet and technology circles, they always emphasize the importance of reading, the importance of respecting copyright, and even the importance of idealism in various public occasions, and they all use practical actions to educate the stubborn market... These are all manifestations of social responsibility in addition to commercial goals.

Looking back at our current LED industry, as an individual or a platform, there is no one that can truly be called great. Our focus on "Glory is Everything" has a simple and crude motive - we hope that at this important turning point of the "critical year", we can promote the emergence of great companies in the LED industry that "put social responsibility first and commercial value second". We hope that LED companies can continue to work in the direction of more sentiment and social value, rather than becoming a "cash cow" that purely makes money. Even if you are defeated in the end, it is called a heroic sacrifice and a glorious death, rather than running away.

Of course, history tells us that only a small number of companies can do well in both business and social value, so greatness has always belonged to only a small number of companies, but even if it is a "small number", we still hope to have the participation of LED companies, even one.

As long as there is darkness, lighting is needed.

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