Large companies have begun to develop channels, what should small and medium-sized enterprises do?

To a certain extent, channels are the key to a company's success. If there are no channels, the products produced by the enterprise cannot be converted into currency, and the enterprise will lose the source and motivation for survival and development. Especially in today's era of information explosion, channels will assume a more important role in corporate marketing. The so-called "those who win channels will win the world", although exaggerated, can also show that channel construction plays an important role in the development of an enterprise.

On November 15, Absen and Shenzhen Zhonglian Jingzhi Technology Co., Ltd. also signed a channel strategic cooperation agreement to fully develop the domestic market. Recently, Absen has been making frequent moves, and continues to increase its efforts in channel construction. It has signed channel strategic cooperation agreements with Shenyang Hailian Electronic Technology, Shaanxi Lianchuang Electronic Technology, Inner Mongolia Huahai Jucai, and Wuhan Huashang Technology. Absen stated that it will continue to actively expand provincial operators in the future.

According to the author’s understanding, Absen’s sales in foreign markets are mainly through channels, while sales in the domestic market are mainly through direct sales. Now Absen has begun to increase investment and development efforts in the domestic market, especially increasing channel construction and development of major customers. It is expected that Absen's sales scale in the domestic market will gradually increase in the future. Absen's move can be said to have caused considerable pressure on companies that mainly sell in the domestic market.

In addition, Weiao Video is not far behind Absen in terms of channel construction efforts. This month, Weiao Video is also engaging in channels with great fanfare. It first signed a sales channel cooperation agreement with China Guangcai to jointly lay out sales channels; then it signed a contract with Trina Optoelectronics to jointly explore the road to channel expansion; and then reached an agreement with Shenzhen Cisco Rui Optoelectronics Co., Ltd. and formally signed a cooperation agreement. Weiao Video's channel construction aims to comprehensively open up sales channels and build a complete sales chain from manufacturers, distributors, retailers to end customers.

If this pattern continues, the author estimates that Absen and Weiao Video will continue to use their subsequent moves, and the market must be prepared to take them.

Speaking of channel construction, it is worth mentioning that Qiangli Jucai. As early as last year, Qianli Jucai began to build new channels with its own characteristics and launched the industry's first "Thousands of Stores and Tens of Thousands of Points" plan. So far, the construction of channels has been basically completed. Regarding the current phenomenon of enterprises vigorously building domestic sales channels, Lin Shuchun, regional sales manager of Guangdong Province, Qianli Jucai said confidently, "It is inevitable that channels are king, but we are not afraid of them doing channels, because we are the first to do channels in China. Their doing so may change the development direction of the company, which is normal. They should also focus on exports, and the domestic market share should not be too large."

Building internal strength is one aspect of an enterprise. Sales channels and sales concepts are also very important. Many leaders may still be closed-minded and traditional in their thinking. There are still some problems in terms of sales concepts. However, the reality is very cruel, because there are no sales channels, no matter how good the product is, no one cares about it. Therefore, companies should strengthen their sales channels.