Leveraging the advantages of the vertical industrial chain, Nationstar Optoelectronics has the strength to expand the market

Affected by the epidemic, trade war and other aspects, the entire LED market environment is full of uncertainties. Faced with the current complex market environment, Nationstar Optoelectronics actively integrates company resources and uses its own advantages to increase innovation advantages. Among them, the Optoelectronic Devices Division took the lead in establishing a cross-department cooperation innovation mechanism, linking Nationstar Semiconductor and Component Division, in the form of a "project system", gathering the strength of all links in the upstream, midstream and downstream, working together to open up control channels, build a quality improvement bridge, actively improve product layout, and seize market opportunities.

Integrating resources

Opening up the "main artery" for cost control and quality improvement

Using the "project system" as a carrier, the Optoelectronic Devices Division actively takes the lead in organizing Nationstar Semiconductor and the Component Division to comprehensively optimize chip selection, parameter design and overall product solutions for LED devices. In terms of quality control, the Optoelectronic Devices Division pays close attention to details and checks at all levels. It reduces human errors by promoting equipment automation transformation; introduces the MES system to realize system foolproof control; establishes a multi-level quality early warning mechanism to reduce process production risks; and establishes an exception management system to realize full-process monitoring of exceptions. In terms of product process design, the division has conducted multiple DOE test design verifications, comprehensively deepened the design barriers of product materials and processes, built product core competitiveness, and targeted cost control and quality improvement to deeply penetrate into the upstream, midstream and downstream links of LED epitaxy/chips, LED packaging, and LED applications, tailor-made cost-effective, high-quality products for customers.A large number of product design solutions. Through the mutual coordination and joint efforts of various departments of the company, Nationstar Optoelectronics has recently successfully won the project target of a well-known home appliance enterprise, and has achieved remarkable results in cost control and quality improvement.

Facing the market

Achieving "wide coverage" of application scenarios

With more than 20 years of intensive cultivation, the Optoelectronic Devices Division has always been committed to providing customers with high-quality products and first-class services. The main focus is CHIP LED devices have the advantages of complete product series, high luminous efficiency, long life and stable performance; the newly upgraded smart health sensing LED devices have the advantages of thin and light size, wide wavelength coverage, excellent anti-interference, high detection sensitivity and low power consumption; laser encapsulated VCSEL products have completed the development and design of the product line and successfully achieved large-scale production and delivery. The products have passed certifications from many well-known companies and have accumulated a good reputation in the market. They can be widely used in indicator lights, digital backlights, consumer electronics, vehicle electronics, smart wearable devices and other fields.

On the other hand, the smart module series products jointly developed by the Optoelectronic Devices Division and the Component Division can realize functions such as voice control and color touch display, and can be widely used in smart home appliances, CNC devices and other product fields. At the same time, relying on the advantages of the "vertical integration" industrial chain, Nationstar Optoelectronics can provide customers with one-stop technical solutions from LED chips, LED devices to customized LED modules.

Intelligent voice module

Color film display module

In order to further improve the product layout and expand brand influence, the company has launched a new series of optocoupler products, which can be widely used in smart meters, household appliances, power adapters and other fields.

In addition, the Optoelectronic Devices Division also has rich product routes and solution design capabilities in infrared, ultraviolet, plant lighting and other subdivision fields, and has established stable cooperative relationships with many well-known international companies.

In terms of production capacity, Nationstar Optoelectronics’ new optoelectronic device-related equipment production lines are accelerating as planned. The new round of production expansion plan will effectively promote the implementation of cost control and quality improvement, and can quickly respond to new market demands.

Hundreds of boats compete with each other, and thousands of sails compete with each other. The waves are behind the shore and ahead. Nationstar Optoelectronics creates new development advantages through the "project-based" collective intelligence action mechanism; serves the market in an all-round way through the "vertical integration" development strategy; and comprehensively improves its comprehensive strength through the "five new" general ideas of reform and development. In the general trend, it innovates and breaks through, controls costs and improves quality, seizes the initiative, wins opportunities, and demonstrates its "star" strength!