Macroblock Technology: Hawkeye platform helps small-pitch take off

As the key "intellectual expert" behind the LED display, the performance of the driver IC seriously affects the quality of the LED display screen broadcast effect. With the development of LED display technology, small-pitch display products have emerged. In the process of continuous improvement, higher requirements have been put forward for LED display driver ICs.

At the 2015 Shanghai International LED Exhibition, Macroblock Technology grandly held the Eagle Eye Platform and D-PWM technology lecture to explore the quality improvements brought about by the industry's advanced technology. This time, the Eagle Eye platform was launched and has received a good response in the market. The reason for its success lies not only in the innovation of the design, but also in Juju’s strict control of product quality.

Li Yaping, general manager of Juxin Optoelectronics (Shenzhen) Co., Ltd., said in an interview with a reporter from "LED Screen World" that the Eagle Eye platform is a solution for the system-level design of small-pitch display screens. It can help small-pitch displays " With the additive effect of 1+1>2", the Hawkeye platform series products have now been mass-produced; D-PWM technology can effectively increase the LED utilization rate to 95%, and has better effects in refresh and grayscale performance. It can achieve the required brightness of outdoor screens without increasing the peak current.

Eagle Eye, as the name suggests, is as sharp as an eagle's gaze. The origin of this name is the result of brainstorming and internal voting by all Macroblock employees. It aims to select small-pitch products with a sharp eye. Through the eagle eye, the many shortcomings of the product will be exposed and defeated one by one. Li Yaping emphasized that the introduction of the Eagle Eye platform was not a commercial hype, but just to make customers more assured of the quality of the products and get better services at more affordable prices.

The Eagle Eye platform is the inevitable result of Juxin’s continuous research and development and innovation in keeping up with market demand. In terms of product R&D and innovation, Juju has never been like those companies that just follow the trend and copy blindly. It has its own information mechanism. Through customer feedback, global data collection, and consulting customer needs, it integrates the information obtained as the basis for the next generation of product improvement and innovation. Real-time perception of market demand and subsequent design innovation are the reasons why Juju is at the top among its peers.

So, does the birth of the Eagle Eye platform mean that Macroblock has transformed from a pure driver IC product manufacturer to a platform operator that provides solutions? In this regard, Li Yaping explained to the reporter of "LED Screen World" that there are actually considerations in this regard. Through the change of identity, Juju will no longer be limited to just providing products, but can create more value for customers. For example, whether it is lamp beads, driver ICs or control systems, the quality of the products will be guaranteed to a certain extent after being certified by the Eagle Eye platform. Of course, the quality of the small-pitch products produced is also very high. Invisibly, the Eagle Eye platform increases the added value of the product.

Macroblock has been deeply involved in the LED display driver IC market for many years, and has its own unique insights and cutting-edge knowledge of small-pitch LED display driver ICs. At the end of the interview, when a reporter from "LED Screen World" asked about Macroblock's development vision, Li Yaping said firmly: "We will develop in the direction of high integration and enlarge the scope of the Eagle Eye platform. It will no longer be limited to chips, but will connect various important components in LED displays in series to better serve customers."

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