According to data from RUNTO, global Mini LED TV shipments will be 7.85 million units in 2024, an increase of 84.7% from 4.25 million units in 2023; among them, Mini LED TVs in the Chinese market will LED TV shipments soared to 4.16 million units, a year-on-year increase of 352.2%, and the product penetration rate reached 11.6%, an increase of 9.1 percentage points from 2023.
It is expected that in 2025, stimulated by the national subsidy policy, China's Mini LED TVs will further sink into the mid- to low-end market, with overall shipments reaching 9.23 million units, a year-on-year increase of 122%, and a penetration rate of over 25%. The global Mini LED TV market shipments will also increase significantly by 70.6%, with a total volume exceeding 13 million units.
TVs with Mini LED backlight technology have become the "vane" of global TVs. Especially in the field of Mini LED TVs, Chinese brands have risen against the trend and surpassed it. According to data from market research company DSCC, Samsung Electronics ranked fourth in the global Mini LED TV market shipments in the fourth quarter of last year. Chinese companies Hisense, TCL, and Xiaomi rank among the top three, and Chinese brands are catching up in the Mini LED field.
Why can my country buck the trend and become the main "player" of Mini LED TV in the world in the field of Mini LED TV? In fact, the most important point here is the advantage of the industrial chain, which benefits from technological innovation, the ability to independently control the industrial chain, and cost advantages.
As an industrial power, China has a very comprehensiveThe complete Mini LED industry chain cluster can achieve complete coverage from upstream chips and materials to midstream modules and panels. In addition, in the panel field, my country has top panel manufacturers such as BOE and TCL CSOT. China's LCD panel share in the world has exceeded 50%, becoming the world's largest panel supplier gathering place.
Thanks to the complete industrial chain advantages and cost advantages of my country's panel companies, this combination can not only meet the needs of its own market, but also the needs of the global market. And in order to have a very strong influence on a global scale, Chinese TV brands are working together in the field of Mini LED, so that Mini LED can drive the entire TV industry to lead technological development.
In addition, as a local brand, in such a favorable time, place, and harmonious situation, and in Mini In a very controllable field like LED, it is naturally the most suitable choice for mid-to-high-end products. Coupled with its cost advantage, we see a very hot market at the moment. cms-style="font-L" style='margin: 0px 0px 30px; padding: 0px; text-size-adjust: 100%; font-size: 18px; font-family: "Microsoft Yahei", Microsoft Yahei, "STHeitiLight", Chinese fine black, SimSun, Song Dynasty, Arial, sans-serif; letter-spacing: 1px; text-indent: 0px;'>Finally, returning to the product quality itself, Mini LED backlight technology can bring better performance to TVs. Mini LED uses backlight particles with a size between 50-200 microns. Thanks to the smaller size and higher integration, Mini LED LED can achieve more precise partitioned light control, bringing higher contrast, wider color gamut and lower power consumption, and the picture quality is close to OLED.
At present, my country's smart TV industry lacks the motivation to update, and product homogeneity is also serious, there is an urgent need for disruptive technology to realize the driving force of replacement, and the positioning of Mini LED mid-to-high-end products is very suitable for the current market environment. It can not only fill the gap in the mid-range time, but also break into the high-end market. It is the current intermediate force between entry-level products and high-end products.
Yang Fan, founder of Baixin Home Network and a senior media person, said that in the field of TV, China is no longer the market that was controlled by others in the fields of chips and panels. my country has already caught up in the field of TV. Especially in the field of Mini LED, independent control is truly realized. As the amortized cost continues to decrease in the future, it will definitely become the first choice product for consumers.
Luotu Technology gives a forecast based on the first quarter sales growth of 520.4% year-on-year for Mini LED TVs. It is expected that the sales of Mini LED TVs for the whole year will exceed 9 million units, with a penetration rate of close to 30%.
ANNA