Recently, NVC Lighting, a leading enterprise in the domestic lighting industry, grandly released its 2014 new LED products. Such a large-scale, full-series new product release can't help but make the industry marvel at NVC Lighting's strong R&D capabilities and its full confidence in its LED development in 2014.
It is reported that NVC has released a total of 6 series of new LED products this time, covering LED light sources, LED ceiling lights, LED downlights, LED rail spotlights, LED grille spotlights, LED outdoor products and other fields. A total of more than 600 technologically advanced, new energy-saving LED new products have been launched. It is understood that compared with similar mid-to-high-end LED products currently on the market, these new LED products have many product advantages such as ultra-high light efficiency, high display, good heat dissipation, and stable performance. Moreover, NVC’s new products have obvious price advantages, which will be very helpful to increase NVC’s share of the LED market.
According to the "China's Roadmap to Phase Out Incandescent Lamps", starting from October this year, my country will ban the import and sale of incandescent lamps for general lighting of 60 watts and above. Industry insiders estimate that the output value of LED lighting will reach US$17.8 billion in 2014, and the overall number of LED lighting products shipped will reach 1.32 billion units, an increase of 68% compared with 2013. In 2014, the global demand for LED bulbs will increase by 86%, while the demand for LED lamps will grow by 89%.
With the ban on the sale of incandescent lamps, the LED home lighting market will heat up rapidly. However, judging from the development and sales of LED lighting products in 2013, the LED home lighting market broke out earlier than industry expectations. LED lighting is rapidly shifting from government-led to home users, and the market "motor" has started.
As NVC continues to launch new products in the LED field, NVC has become a lighting company with the most complete range of LED products in the industry, greatly meeting the needs of sales channels and customers. Wu Changjiang, president of NVC Lighting, said that according to sales channel reports, 90% of customers entering NVC Lighting stores this year purchased LED products directly, which was unimaginable last year. Even in third- and fourth-tier cities, more than half of the sellers specify to buy LED products.
It is reported that NVC Lighting’s LED lighting product sales in 2013 were nearly 1 billion yuan, and its proportion has increased from less than 5% in 2012 to about 20%. Wu Changjiang said that this year is a "watershed" in the development of China's LED lighting industry. NVC LED will experience explosive growth and will further increase this proportion.
“In the next three years, the LED industry will usher in explosive growth.” Wu Changjiang has repeatedly released strong LED offensive signals to the outside world. "We hope to seize the opportunity of the explosion of LED lighting, quickly increase the sales of NVC Lighting to more than 10 billion, and launch an impact on the world's top three in the lighting industry!" Wu Changjiang said.
ANNA