Nova: seize opportunities and meet challenges

In 2008, at the Beijing Olympics, Nova was responsible for the magnificence of the 3,400-square-meter main background screen; at the 2010 Guangzhou Asian Games, Nova was responsible for the wonderful moments of all the screens in 53 venues; at the 2014 Brazil World Cup, Nova was responsible for the unique creativity of the spherical screen at the opening ceremony; and today, Nova is responsible for the success of Beijing's 2022 Winter Olympics bid.

For Nova Electronics Technology Co., Ltd. (hereinafter referred to as "Nova Technology"), which directly benefited from the Beijing Olympics, its founder Yuan Shengchun has a persistent and firm pursuit of the Olympic LED display project. In the seven years since its association with the Beijing Olympics to today, Nova has created countless industry miracles along the way. Looking forward to the Winter Olympics, another seven-year long journey is slowly beginning. In this regard, the Nova team led by Yuan Shengchun is full of longing and has a clear understanding. Yuan Shengchun said that the Winter Olympics is both an opportunity and a challenge for the LED display industry, and the same is true for Nova.

Being connected with the Olympics

Do you still remember the magnificent Pangu Grand View home screen during the 2008 Beijing Olympics that focused the world's attention? This largest LED combined large screen in the country was successfully broadcast and operated during the Olympic Games and made a big splash. But behind this dazzling big screen, there are little-known stories. Before 2008, mid-to-high-end LED screen projects were almost exclusively monopolized by foreign manufacturers. However, the pride of the Chinese people prevented us from accepting the use of foreign technology in our own Olympic Games. However, at that time, the industry was plagued by problems such as the inability to carry large displays, the inability to broadcast seven screens in a row, and poor screen stability. At this time, Nova's start-up team was developing applications from electricity to light. After learning about the problems in the industry, the Nova start-up team led by Yuan Shengchun stepped in and decided to give it a try. Sure enough, they lived up to expectations. With their cutting-edge technology and unremitting efforts, they solved the problems that had been plaguing the domestic LED industry and made a name for themselves in the industry.

In just 7 years since the Beijing Olympics, Nova has continued to grow and develop, owning more than 300 independent intellectual property rights in the field of LED display control, cloud computing and other fields. It has successively provided control systems for LED displays for the 60th anniversary of the National Day, the Shanghai World Expo, the Guangzhou Asian Games, the Shenzhen Universiade, the Brazil World Cup and other large-scale domestic and foreign sports events and major holiday celebrations, becoming the veritable strongest "brain" in the display field.

Both opportunities and challenges

As we all know, the 2022 Winter Olympics involves many snow sports, and the weather conditions are very harsh, which will affect the stability of electronic equipment. Therefore, how the LED display screen can normally start up and perform its due functions in such a high and low temperature environment is a challenge that cannot be ignored.

As the "brain" of the LED display, the control system plays an important role in the LED display and is the key to whether the LED display can display perfectly. Without a control system, the display screen will not light up; in extreme environments, if the control system is unstable, flickering or black screens will occur. There is no doubt that the environment of the 2022 Winter Olympics will be harsh, and the requirements for the control system will be even more stringent. How does Nova ensure the stability of the control system in such a harsh environment? Yuan Shengchun told us that every control card developed by Nova Technology has been tested in rigorous high and low temperature aging test environments and can withstand 48 hours of continuous operation and high and low temperatures of 80°C and -40°C in order to adapt to high temperature or extremely cold weather.

Facing the Winter Olympics

In recent years, the LED display industry has faced the unfavorable situation of "a slight increase in the pie and a large influx of slicers", which has led to overcapacity in LED display screens and intensified homogeneous price wars. The successful bid for the Olympic Games is undoubtedly a shot in the arm for the LED industry. Facing the once-in-a-lifetime opportunity of the Winter Olympics, various players in the LED industry are bound to compete fiercely, which intensifies the situation of "more monks and less rice".

As someone who has served the Olympics, Nova has rich experience. Yuan Shengchun also shared Nova’s response strategy: establishing long-term strategic cooperative relationships with well-known domestic manufacturers, and becoming the most trustworthy partner in the industry with its most advanced technology, most complete solutions, and most professional services!