Skyworth Commercial: Entering the TOB field with TOC ideas to create a first-class commercial brand

On July 21-23, InfoComm China, the most influential professional audio-visual and integrated experience technology exhibition in the Asia-Pacific region 2021 was grandly held at the National Convention Center in Beijing. Skyworth Commercial, a rising star in commercial display, appeared at this exhibition with four major smart solutions - smart conference solutions, smart party building solutions, smart hotel solutions, and smart new retail solutions. With its excellent innovative technology and first-class products, it shined in the audience. As a big brand with more than 30 years of history, what are the core competitiveness of the four smart solutions brought this time? How will Skyworth Commercial deploy in the commercial field in the future? Raw materials are rising and chips are in short supply. How does Skyworth Commercial respond? A reporter from Shengshi Media's "LED Screen Display World" discussed these issues with Yang Denggao, deputy general manager of the commercial display division of Shenzhen Skyworth-RGB Electronics Co., Ltd. (referred to as "Skyworth Commercial").

——Bringing four major smart solutions to the conference, Shining in the audience

Skyworth Commercial attaches great importance to user experience and has deeply polished every product and solution. According to Yang Denggao, the four smart solutions showcased by Skyworth Commercial mainly meet the needs of four major scenarios, including conferences, party building, hotels, and new retail. Among them, the smart conference solution has undergone a lot of upgrades and optimizations, creating a smart conference room AIoT system to achieve comprehensive interconnection of hardware devices, including reservations, sign-ins, and cross-remote communication in the early stage of the conference; material playback, remote communication, paperless shorthand, and office equipment linkage during the conference; content output after the conference, conference room maintenance, etc., opening up the entire conference process, bringing a more convenient and efficient business conference experience.

Skyworth commercial booth at the InfoComm China 2021 exhibition

The smart party building solution breaks the limitations of time and space, carries out informatization and standardized innovation from the perspective of organizational life, and provides multi-dimensional and rich content such as authoritative party courses, party building books, party rules and regulations, and red film and television resources, providing comprehensive services for organizational life.

The smart hotel solution uses commercial smart TVs as super ports to control the whole house gateway with TVs, create AIoT guest rooms, and comprehensively improve the guest experience. The smart lobby on the hotel side has functions such as direct connection to the OTA platform and unified management of hardware equipment, which further helps hotel management reduce costs and increase efficiency, and accelerate hotel informatization upgrades.

In view of the difficulties in attracting customers, poor experience, and difficult management in new retail, Skyworth Commercial creates smart new retail solutions and builds an integrated online and offline system, covering functions such as terminal management, immersive experience, and data analysis, to provide new momentum for the development of new retail.

Skyworth commercial ultra-large 8K display

In addition, Skyworth Commercial also showcased the 130-inch ultra-large 8K display Swaiot wall™ KP65A0, which is stitched by 4 4K panels 2 * 2, paired with the convenient Skyworth Messenger system, bringing high-definition, efficient and cost-effective products to commercial ultra-high-definition displays. In addition, the Swaot Board™ T series of Skyworth Commercial Display uses the latest In-Cell capacitor technology, which is faster in response, more accurate in touch, and clearer in the picture. They also bring the industry's first energized interactive rotating screen, led small pitch products, and more.

Yang Denggao said that the four major product lines exhibiting at the Skyworth Commercial Exhibition include nearly 20 products of the Skyworth Commercial Full Matrix, covering many industries such as hotels, real estate, government administration, and offices, and can meet the business partners' business operation needs in all scenarios and from multiple angles.

—— Overtaking by integrating resource bends to meet customers' multiple scenarios 

When it comes to Skyworth, its advantages are obvious. Its brand has been established for more than 30 years and it already has 60 million users in the professional display field. With its deep understanding of the needs of end customers, its polished products are closer to the market, which is unmatched by other companies. "We entered the TOB market with a TOC idea and used more than 30 years of mature technology and experience to build the Skyworth commercial brand." Yang Denggao said freely that in terms of R&D and manufacturing, Skyworth has many advanced processes. In the supply chain, from the front end to panels and chips to production and processing, sales, marketing and sales services, Skyworth has in-depth verticals. Skyworth's three major sectors of hardware, software and content also have absolute advantages in the entire market. At present, Skyworth Commercial has successfully developed many high-value customers and created many classic cases. For example, its cooperative customers include the top 50 hotels in the country, state-owned banks, major customers such as Huawei and Tencent, and projects such as Guangzhou Metro, Shenzhen Metro, and Nanjing Metro, which demonstrate its strength.

Yang Denggao believes that in terms of subdivisions, there are many opportunities in the LED display market. The first is the conference market. Now it is time to upgrade conference screens. There are about 38 million conference rooms in the country, and the conference market has a very large capacity. Skyworth's smart conference room AIoT system connects the entire conference scene, which is particularly advantageous and will definitely show off its capabilities in the future. The second is commercial large-size products. With the advent of the large-screen era, the demand for large-screen commercial applications has expanded. Yang Denggao also believes that there are many commercial opportunities in channels, such as finance, transportation, etc., and all walks of life have demand for commercial products.

It is expected that OLED and Mini/Micro LED may be the trend technologies in the future. Yang Denggao pointed out that OLED has innate advantages in contrast, high brightness, fast response, and low blue light. As OLED technology matures and products become more popular, its cost will gradually decrease, and it will be a trend product in the future. At present, the largest size of OLED is 88 inches, and it may develop in a larger direction. He is also very optimistic about Mini/Micro LED and believes that it may also be the future development direction. At present, Skyworth has invested in the development of Mini LED in Wuhan. As the spacing of Mini LED becomes smaller and smaller, it will not be limited to TV products. Skyworth's commercial large screens will also use Mini LED.

Skyworth commercial original color LED all-in-one machine

After the epidemic, the entire industry has undergone great changes, especially the rise in raw materials and the shortage of chips, which have seriously affected the entire LED display industry. What does this mean for Skyworth Commercial? Yang Denggao said that the price increase is a pressure for everyone, but it is an opportunity for Skyworth Commercial. At a time when everyone is worried about the lack of cores and screens, the advantages of Skyworth's commercial supply chain are reflected. They have always maintained strong and deep strategic cooperative relationships with upstream manufacturers, so they are less affected by this aspect. At the same time, Yang Denggao said that there are still many irrationalities in the current market price increases, and he hopes that upstream and downstream companies will work together to solve this problem as soon as possible. When it comes to the future, Yang Denggao is full of confidence. In the next two to three years, Skyworth Commercial will become a system solution provider with the ability to define products, and it will also be able to become a leading enterprise in the industry in more subdivisions. The reason why it wants to become a "system solution provider with product definition capabilities" is mainly because in reality, many companies propose solutions for only one product. Skyworth Commercial hopes to use its software strength to open up the entire ecosystem and help the development of the commercial display empire.