Street LED display shows "old Lai" small changes with big effects

In people's minds, the biggest function of outdoor LED displays on the streets is to play commercial advertisements. Recently, the editor has continuously seen in the news from various places that many "old people" have also been "invited" to outdoor LED displays, becoming "new advertisements" in the eyes of the general public.

Fuling, Chongqing:

Since this year, on the LED screen of the commercial building of Zesheng Central Plaza in Gaosuntang, Fuling District, Chongqing, the information of multiple dishonest persons subject to enforcement has been played in turn. The information includes the name of the unit, name, address, unfulfilled amount, etc. Since the beginning of this year, the district court has adopted the method of "exposure platform for dishonest persons subject to execution", and has announced a total of 4,261 cases of dishonest persons and recovered more than 1.04 million yuan in dishonesty, which has achieved good results.

Fuding, Fujian Province:

Since 2014, in order to resolve the problem of "difficulty in enforcement", the Court Enforcement Bureau of Fuding City, Fujian Province has used street LED electronic screens to publish information on the persons who have been executed for dishonesty in the area, including the names, ID numbers and cases involved in the persons being executed for dishonesty. At the same time, the court also announced a reporting hotline to collect clues about the property of persons subject to execution. Through the LED display screen in the downtown area, the hospital has enabled dishonest persons subject to execution to proactively perform repayments of 5.62 million yuan this year, and collected 17 clues about the property of the persons subject to execution.

Ganzhou, Jiangxi Province:

In order to increase enforcement efforts and give full play to the guiding role of public opinion, from November 28 to December 7, 2015, the Zhanggong District Court of Ganzhou City, Jiangxi Province for the first time opened RT-Mart on Wenqing Road and Hongqi Avenue in the central city. On the LED electronic screens in three prosperous areas of Xiu Department Store Shopping Plaza and Jiufang Shopping Center, the information of 20 "laodai" is scrolled. The content not only includes the photos and names of the dishonest persons subject to execution, but also their ID numbers, addresses, unfulfilled execution targets and other information. Reduce the living space of "lao Lai" and urge them to fulfill their duties of integrity.

Cixi, Zhejiang:

In July 2015, on the large screen at the entrance of the Cixi Court in Ningbo, Zhejiang Province, the information of 80 "old people" was displayed on the outdoor LED screen, involving a total of 52 execution cases, with a total bid amount of about 147 million yuan. It is understood that the "Lao Lai" information released on the large LED screen will be played continuously for a month. The exposed information includes the "Lao Lai" name, avatar, ID number (partially), address, unfulfilled target amount, etc. The exposed "Lao Lai" can only be removed from the list after fully fulfilling the obligations specified in the effective legal documents, or reaching a settlement agreement with the applicant for execution after partial fulfillment and subject to review by the court. According to relevant staff from the Cixi Court Enforcement Bureau, so far, the cumulative number of reads has reached nearly 90,000.

With the improvement of urban construction level and the strengthening of personal integrity, many cities continue to introduce new strategies in management, and LED display screens will gradually become the "new darling" in social management by virtue of their advantages in outdoor communication, playing an important role in strengthening the construction of personal integrity. Such examples have also caused a lot of reactions on the Internet:

Citizen Lao Chen: "For such a person with no integrity, his behavior should be exposed in front of everyone. Exposure is also a deterrent to these people."

Zonghengsihai: "Nowadays, those who owe money are almost becoming uncles. They are not afraid of anything, so these people should be allowed to show their faces and come out. Ugly."

Old things in the past: "It is natural to repay debts, and those who are dishonest should be exposed."

The old man is not old: "Exposing photos of "Lao Lai" in downtown areas can not only create a deterrent effect of public opinion and urge them to fulfill their obligations, but also make full use of social resources to mobilize the whole people to catch "Lao Lai"."

Currently, first-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen are strictly regulating the outdoor LED display advertising market. The approval of outdoor LED displays will become more and more stringent. The installation locations will shift from the previous "blooming everywhere" type to the "zoned operation" type (purely commercial areas). Such changes will have a certain impact on the development of outdoor LED displays. However, according to the case of the "dishonest person exposed" of the LED display screen above, while emphasizing the commercial nature of the LED display screen, it should also strengthen its social management attributes. This can reduce people's negative evaluation of the outdoor LED display screen to a certain extent, increase the sense of distance from the audience, and make the LED display screen more popular in the field of outdoor display.

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