Teach you how to sign a large international order. Attached are the detailed contact information of 28 overseas LED buyers.

Because I often have contact with actual work, although I don’t have much experience, I have a lot of experience. I have briefly summarized a few points on how to deal with foreigners, and they are basically “effective”.

Use intermediary companies to integrate cultural differences

Due to differences in geographical and humanistic environments, Chinese companies and foreign companies have different understandings and views on many things; coupled with differences in laws, policies and systems of various countries, the methods and processes for participating in international project bidding are also very different. However, some Chinese companies prefer to apply the successful experience in China to international bidding, often resulting in half the effort with half the effort. Therefore, a good intermediary company can help us quickly integrate these differences and help Chinese companies make up for this lesson. In fact, in the developed European and American international markets, there are many business intermediary companies. These intermediary companies have no market in China's special market environment, but they play a very important role in specific foreign market environments. For many foreign companies that want to enter the country's market, these intermediary companies are the best "localization" helpers.

Be patient and frank

Due to my work, I have been to some countries in Europe, the Middle East and Southeast Asia to participate in business negotiations and brand promotion of engineering projects. In the process of communicating with some foreign business managers, intermediaries and many other people, I feel that one thing is particularly interesting, that is, you must be patient and get used to replying to emails. You must not use the Chinese way of working overtime and forgetting food and sleep when dealing with foreigners.

Unlike foreign companies, many small and medium-sized private enterprises are more accustomed to making phone calls at work, and Chinese people are also used to this. However, when dealing with foreigners, this habit has to change. They like detailed information and exact data, and they like to send emails for all matters big and small. The first thing they do at work is to open their mailbox and reply to work emails immediately. Especially when it comes to holidays, most foreigners keep their business and life very separate (IT workaholics like Apple's Steve Jobs may not be included in this list). No matter how urgent you are, it is very offensive and unpleasant if you want to call someone to talk about work during non-working hours. Moreover, sometimes you can't find anyone at all. You need to be patient when dealing with foreigners, especially when doing business with people from the Middle East. My personal feeling is that people in the Middle East have little sense of time. Perhaps because they are religious countries, they have many holidays and often cannot find anyone.

I once went to Oman and made an appointment with a Middle Eastern client to meet at ten o'clock. By eleven o'clock he was nowhere to be seen, and by twelve o'clock he was still not there. I had to make a phone call. When he called, he was told that he was sorry and had forgotten about it! Still in the Middle East, there was a partner who had a contract that needed to be finalized as soon as possible, so we sent an email a day and a phone call every two days, urging him for a full week. In the end, he got angry and asked him why he was urging. Do you understand that it is a procedure? It is said that according to their procedures, you do need to wait, but their "procedure" is too slow! But there was nothing you could do. In turn, we had to apologize to the other party and continue to wait patiently.

My experience is that when dealing with them, you must follow them closely because they are too loose. I really don't think they would be so anxious that they couldn't eat or sleep because they couldn't get anything done. In addition to being patient, it is best to be direct when speaking and negotiating with foreigners. If you have any demands or dissatisfaction, you must mention it directly and frankly. You cannot do what Chinese people do in communication, talk half and leave half, or do Tai Chi or something like that. Relatively speaking, I think dealing with foreigners is easier than dealing with Chinese people.