The market is firmly optimistic about the LED industry
Industry chain information shows that LED lighting will be popularized on a large scale in the next 3 to 5 years. The industry's production capacity will move from a small excess to a tight level, prices will stabilize, and a true LED lighting revolution will be realized. According to LEDinside's forecast, global LED lighting product shipments will increase by 68% in 2014 compared with 2013. Among them, the growth rate in North America is expected to reach 72%, and the growth rate of LED lighting product consumption in mainland China is expected to reach 86%. At the same time, with the support of policies, the progress of domestic LED manufacturers will be significantly accelerated, which may open up a new situation in terms of industrial integration and technological progress.
From the perspective of certainty, institutions generally believe that the LED lighting industry will definitely grow in 2014, and the penetration rate will enter a stage of substantial increase. Therefore, they are optimistic about the growth of the LED industry. For example, a research report released by Guosen Securities believes that the ban on the sale of incandescent lamps in major countries and regions around the world will enter the batch effective stage in 2014 and the cost of LED lighting fixtures will decrease, which will surely trigger the explosion of the LED general lighting market. The LED lighting market is a large market worth hundreds of billions, and it is expected that the industry will maintain a wave of 3 to 4-year big cycle opportunities. After the LED industry has experienced unfavorable situations such as oversupply of production capacity and rapid decline in prices in the past few years, which has led to a serious decline in corporate gross profit margins, as prices have dropped to a certain level and the incandescent lamp ban policy has come into effect, it has stimulated a rapid increase in general demand for LEDs, and the profits of LED companies are expected to enter a rapid upward trajectory. Judging from the recent annual report performance forecasts released by several LED listed companies in the A-share market, the performance of LED companies has begun to show obvious signs of acceleration in the fourth quarter of 2013.
LED companies have taken advantage of the spring breeze and are busy laying out plans
As this round of LED lighting market heats up, domestic LED companies have also made great gains. Hongli Optoelectronics' net profit increased by nearly 20% last year. The company said that the good demand in the LED lighting market has effectively released the company's production capacity, and its main business has maintained steady growth. At the same time, the performance of the LED lighting projects it has undertaken has gradually emerged, which has had a positive impact on operating performance.
Dehao Runda is optimistic about the overall market situation in 2014. The company recently announced that the overall sales revenue in 2014 is expected to increase by about 50% compared with 2013, of which the sales revenue from the LED business is expected to increase by about 100% compared with 2013, with an amount of about 3 billion yuan. The main reason for the growth of the LED business is that the demand for LED general lighting market is expected to grow well in 2014.
Some midstream and upstream companies have also begun to extend into the downstream lighting field. Wanrun Technology, which is engaged in the LED packaging business, has entered the downstream lighting field since the second quarter of last year. The company's recently released 2013 annual report shows that the company's LED lighting products achieved operating income of 120 million yuan, a year-on-year increase of 28.91%, and the gross profit margin of LED lighting products reached 43.34%.
Packaging manufacturer Ruifeng Optoelectronics also sees opportunities in LED lighting. The company said that on the basis of stabilizing the LED LCD TV market, it has increased its efforts to develop the LED lighting field and achieved corresponding growth in sales and profits.
Xiamen Xinda Company took the lead at the beginning of the spring of 2014, and its application for private placement was approved by the China Securities Regulatory Commission. According to industry insiders, market confidence in Xiamen Cinda mainly comes from the scale and growth of its research and development, application, and sales links. In February last year, Xinda Optoelectronics, a subsidiary of Xiamen Cinda, together with other companies and Xiamen University, jointly applied for the "low-cost, highly reliable, standardized LED lighting and intelligent integrated system research and development and demonstration" project application for the National High-Tech Research and Development Program (863 Plan), marking that Xiamen Cinda has gradually entered the forefront of the LED industry. Up to now, Cinda Optoelectronics has been authorized 21 utility model patents and 7 appearance patents. On November 11, 2013, it successfully completed the winning bid for the administrative village street lighting project in Shanxi Province.
However, in order to expand with the trend, some companies do not hesitate to sacrifice short-term profit margins and plan for the long term. For example, Qinshang Optoelectronics' net profit fell last year because the company vigorously laid out its global channel network in 2013 and increased advertising investment, resulting in increased expenses.
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