The LED world is so big, why do people like to go to Yunnan?

Nowadays, business in the lighting industry is becoming more difficult, and opportunities are also increasing. Consumers are paying more and more attention to quality and cost-effectiveness when choosing products, and businesses are constantly innovating and making breakthroughs in their operations.

At the same time, affected by the general environment, merchants are facing many challenges such as declining sales, intensified competition, impact of e-commerce, and market erosion. Competition is becoming fiercer and development is rational.

Kunming: Keep up with the times, change ideas

Kunming’s lighting market is already dominated by LED lighting, but because LED technology has not yet reached a high degree of maturity, the stability of the products needs to be further improved. In addition, today is the era of the Internet, e-commerce prices are transparent, and the intensifying price war not only disrupts the normal market order, but also brings dealers into an era of extremely low profits. Many dealers admitted that they will change their thinking this year. Although the market is not easy to do, they will still persist. Firstly, they insist on their original choice. Secondly, they have been working in this industry for many years and have strong feelings. Since we are still in the lighting industry, we must keep up with the times, change our thinking, and use e-commerce thinking to operate physical stores.

Dali: Rich products, comprehensive coverage

The visit revealed that there are nearly a hundred lighting stores in Dali Longshan Building Materials Market, Wuzhou Building Materials City, Cangshan Avenue and other places, covering wholesale, retail and engineering. The boundaries between the three are not obvious; among them, the most well-known is Dali Pinju Lighting Electrical Co., Ltd., which represents brands such as Mulinsen and Hexiangcheng Optoelectronics. Self-owned brands, Taiwan Everlight, Cosberry, Shanghai Bojian, Shanghai Songri, Shangshang Energy Saving Lamps, Nanfan Electric, Jiuliang, Ningbo Huipai Socket, Kunlan Group, Philips Cable, Xuanrong Wire and Cable and lanterns of various manufacturers, etc., have a very good reputation in the local area and have great influence. They have fully covered all towns and villages in Dali Prefecture.

Chengdu: 3,000 merchants, 15 lighting markets

Chengdu brings together 15 lighting markets, large and small, with at least 3 planned new lighting markets , there are more than 3,000 merchants, and the annual number is growing by more than 5%. For example, Jinfu Lighting City, Ai Dengbao, Huahuang, Bayi, Huihuang, Shihua, etc. have become household names. You can truly understand and realize that the Chengdu lighting industry is numerous but complex, small but refined.

In recent years, as most businesses strive to survive at low prices, their profit margins have become smaller and smaller. The old problems still confuse everyone, such as it is difficult to find brands, find talents, customers, cooperation, and e-commerce profits; but new directions still need to be constantly explored, such as: 1. Well-known and wealthy large-scale construction channels, such as Mulinsen, Yiguang, NVC, and Opple's operation centers or branches are trying their best to do this well; 2. Nameless and moneyless large-scale alliances, such as e-commerce alliances, channel alliances, engineering alliances, prefecture-city alliances, etc. are waiting for miracles to appear.

The Sichuan agent of a well-known foreign brand said that although he has led more than 100 lighting elites to start a business and become rich, the most troublesome thing is that he still has to face being overtaken by his "apprentices". Because there is too much resistance to his progress, and the energy of his younger generations is very strong, he may have to "retire", but the foundation of hundreds of millions of dollars is not lost easily, and it is so easy to leave. Therefore, we still have to resist and find a breakthrough.