The Paris Olympic Games are in full swing. The Paris government has spent many years preparing for the 2024 Summer Olympics, which is expected to attract up to 2 million international tourists. But this year another bigger whirlwind hit the city: a Taylor Swift concert. The superstar will hold four concerts at La Défense Stadium on the outskirts of Paris in May this year to kick off her "Era Tour" European tour. Although each concert has only 40,000 seats, which is a drop in the bucket compared to the Paris Olympics, public information shows that these concerts attracted five times the number of American tourists as the Paris Olympics. RightTate Swift's global tour is expected to bring in more than $10 billion in economic benefits, making her concerts an enviable "cake." Among them, LED display screen, as one of the important stage equipment, has also contributed a lot. These concerts not only demonstrated the advancement and application potential of LED display technology, but also enhanced the visibility and influence of the entire industry. Therefore, it can be said that the concert economy has become one of the important driving forces for the recovery of the LED display industry.
As an international event, the Olympic Games can drive substantial economic growth in the host city and surrounding areas. However, this kind of economic stimulus often requires long-term planning and huge investments, and not all investments translate into immediate financial returns. In contrast, as an internationally renowned singer, Taylor Swift's concerts can also bring significant economic benefits, especially in terms of stage rental. Although both use LED displays extensively as an important tool for visual presentation, their roles in promoting the development of LED display technology and market applications are significantly different.
As the world's largest comprehensive sports event, the Olympic Games' demand for LED displays is mainly reflected in information display, advertising and visual effects inside and outside the stadium. Although the Olympic Games provide high-end and large-scale application scenarios for LED displays, the Olympic Games are held for a long period (every four yearsonce), and the demand for LED displays is relatively concentrated, which limits the continued promotion of LED displays during the Olympic Games. In contrast, the concerts of superstars such as Taylor Swift are more frequent and diverse. Not only are there a large number of concerts, but each concert requires a large number of LED displays to create stunning visual effects. This high-frequency and diverse demand makes the application of LED displays in the concert field more extensive and in-depth, thus promoting the continuous innovation and market expansion of LED display technology.
In addition, concerts are usually highly flexible and changeable, and the theme, style, and program of each performance may be different. Therefore, the use of LED stage rental screens can be quickly built and adjusted according to different performance needs to achieve rapid scene changes and personalized customization. As a large-scale global event, the Olympic Games' venue construction and equipment configuration are usually long-term and stable. Therefore, the Olympic Games prefer to use fixedly installed LED displays to ensure the stability and reliability of long-term use.
The costs of the Olympic Games are shared by multiple countries and organizations, often with government funding. This makes the Olympic Games affordable to purchase and install high-end LED displays. Compared with large-scale events such as the Olympic Games, concerts usually adopt a flexible rental model to obtain stage equipment such as LED displays. This rental model not only reduces the fixed cost of the concert, but also enables LED display manufacturers toAbility to more flexibly adjust product offerings and rental prices based on market demand. In addition, the leasing model also helps LED display manufacturers and concert organizers to establish long-term cooperative relationships and jointly promote the development of the concert economy and LED display industry.
Although the Olympic Games provide a high-end application platform for LED display screens, the Olympic Games are more about showing the mature applications of existing LED display screen technology. In addition, because the organizers and sponsors of the Olympic Games have extremely high requirements for technical stability and reliability, this also has low requirements for the innovation of LED display screen technology to a certain extent. Concerts pay more attention to innovation and breakthroughs in visual effects. In order to attract audiences and enhance the concert experience, concert producers continue to try to apply the latest LED display technology to live performances. This high pursuit of new technologies not only promotes the continuous innovation of LED display technology, but also promotes the rapid development and improvement of related industrial chains.
As a global sports event, the Olympic Games’ market influence is unquestionable. However, in the field of LED displays, the Olympic Games' market influence is relatively limited. This is mainly because the audience of the Olympic Games is relatively fixed and pays little attention to LED displays. In addition, the brand effect of the Olympic Games is more reflected in the field of sports rather than high-tech products such as LED displays. In contrast, the concerts of superstars have stronger market influence and brand effect. playThe success of a concert can not only attract the attention of a large number of fans, but also expand its market influence through media communication and social media sharing. This broad market influence not only helps to increase the visibility and reputation of LED displays, but also drives the sales and market expansion of related products.
Although the role of the Olympic Games in promoting LED displays cannot be ignored, there is a certain gap compared with concerts of superstars such as Taylor Swift. With its high frequency, diverse demands, high pursuit of new technologies and wide market influence, concerts have played a more important role in promoting the development and market application of LED display technology.
In recent years, national policies have provided comprehensive support to cultural tourism consumption and entertainment, sports, exhibition consumption. According to the recent "Approval on the Temporary Adjustment of Relevant Administrative Regulations and Departmental Rules and Regulations Approved by the State Council in 6 Cities including Shenyang" issued by the State Council, Nanjing, Hangzhou, Wuhan, Guangzhou, Chengdu and other cities will carry out pilot projects on the following matters: "open to foreign investment to establish entertainment venues and apply to engage in entertainment venue business activities"; open to foreign investment to establish performance venue operating units and performance brokerage agencies; open to foreign investment commercial performances with the participation of theatrical performance groups and individuals. However, the signal is clear: foreign capital will be able to open entertainment venues, hold commercial performances, and open brokerage companies in these cities.
Obviously, with the recovery of the overall economy and the overall recovery of offline consumption,The concert economy shows a positive development trend. This kind of policy support and market recovery provide a more favorable market environment and development opportunities for the application of LED display screens in the concert field.
Write at the end
In the past two years, China's performance market has been extremely hot. Almost every singer's concert requires tickets. This has led to a rebound in the LED display market. From last year to this year, the demand for LED display market has become increasingly strong. As a large-scale global event, the market demand for the Olympic Games is relatively stable and limited. Although the demand for LED displays is large, it is mainly concentrated in specific time periods and locations. The procurement and installation of Olympic LED displays are usually planned and implemented as part of the entire event preparations.
The concert economy, with its high-frequency and diversified needs, extreme visual effects needs, flexible leasing models, extensive business cooperation opportunities, policy support and market recovery, is more able to help LED displays seize business opportunities. With the continuous advancement of science and technology and the continuous growth of market demand, the application prospects of LED display screens in the concert economy will be broader. This is an important development opportunity that LED display screen companies urgently need to seize.
ANNA