Xiaomi released a smart home kit and a Wi-Fi module priced at 22 yuan, and Lei Jun proposed in the "Two Sessions" to promote smart home standards. JD.com’s JD+ plan has recently celebrated its anniversary, promoting and integrating smart home hardware through IoT channels and financial means. JD.com’s Weilian APP can uniformly control its integrated smart home hardware. 360 released its children's safety watches, cameras, routers and other safety products, and also cooperated with home appliance giants to launch smart home appliances and even launched a Wi-Fi module priced at 1 yuan. Alibaba integrated its Taobao and Tmall electrical appliance malls, and its crowdfunding department established a smart life division. It released a 19.9 yuan Wi-Fi smart module through Qingke, and joined hands with Haier and Meizu through capital operations to lay out smart homes. Haier's U+, air boxes, smart home kits, Midea smart home appliances, and 10-yuan WiFi modules, Changhong's CHiQ, Lenovo's "new bench" business, and even Gree, which focuses on the air-conditioning business, plan to launch a smartphone that will not be replaced for three years and control electrical appliances through the phone. Everyone hopes to grab a place in the smart home.
Under the hot trend of smart home, telecom operators have also begun to take the initiative to try. China Telecom launched the smart home product "Yueme" to provide users with comprehensive solutions for home information services. The Smart Home Industry Alliance has been established with Love TV Media Co., Ltd., TV manufacturers such as Hisense, Skyworth, Haier, TCL, Changhong, and Konka, six chip manufacturers including Marvell and Qualcomm, 36 terminal manufacturers including Huawei, ZTE, and FiberHome, and five channel providers and application providers including Suning and Gome to jointly improve the functions and service levels of home information products and provide more choices for residents' information consumption. China Unicom has launched the “Smart Wo Home” business. The “Smart Wo Home” business is also the beginning of China Unicom’s entry into the smart home field. In the "Smart Home" function of "Smart Wo Home", users can control a variety of smart devices in the home through their mobile phones. For example, the door can be opened automatically when guests come to work, and there are many smart home services such as water leakage alarms, temperature adjustment, turning on and off lights, and automatic watering of flowers. At present, China Unicom's smart home services are only piloted in Guangdong. Through cooperation with real estate companies, the overall smart home combination equipment will be installed in the decoration Fashion into the family.
Enterprises are bustling, and users’ enthusiasm for consumption has also been aroused. Many people have spent a lot of money to buy smart home hardware, but after using it, they all complain that it is too far away from the smart home in their hearts. For example: "Remotely controlling home appliances with mobile phones is not as convenient as imagined. The three steps of unlocking, opening APP, and controlling are a bit silly." "Most WIFI sockets cannot connect to WiFi." The cooker also requires buttons on the electrical appliance to operate, so it is better to have an electrical appliance with a timer function." "The camera is just a decoration, with a limited monitoring angle, and it has become a peeping tool for hackers." "The door sensor is installed on the window, but the screen cannot be put down, and mosquitoes and insects have invaded." "The human body sensor requires me to wave my hands constantly." etc. It can be seen that smart homes are still too far away from the "smartness" required by users. The current situation is that all smart homes are only capable of controlling smart hardware through smartphones, which can only be called "home control." The next step is to enhance "home automation" and finally reach "smart homes" with artificial intelligence.
To sum up, the current situation of LED smart lighting home is as follows: the company is very lively, users are watching the excitement, and they are not popular. The cost of smart devices is high, but it is still difficult for users to accept it; smart devices are not smart - just manual control without automatic control and intelligent control; the needs are not clear - it does not solve user pain points and does not capture users' itch; the profit model of the company is not obvious. Explore a business model from providing smart hardware to providing value-added services?
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