Under the new economic form, my country's economic growth has slowed down, and the real economy has suffered a strong blow. In particular, the financial crisis has triggered long-hidden chronic diseases of enterprises, causing enterprises to face serious survival crises. The transformation and upgrading of various industries has become the current general trend. However, some time ago, things were changing in the LED industry. The wave of bankruptcies of LED display companies is still fresh in our memory. A series of bankruptcies and bankruptcies occurred in the lighting field, which shocked everyone, but also inspired many companies to re-examine their future development paths. At a time when market competition is intensifying, prices are declining, and homogeneity is rampant, how can LED companies overcome various obstacles to transformation and upgrading? Where to go in the new trend of the smart era? Can it be leveraged to achieve gorgeous transformation and upgrading?
The embodiment of brand value is the winning point
Just like LED display companies, from indoor displays, commercial displays to outdoor large-screen displays, many companies have entered the LED display market in a big way. Especially under the influence of the smart environment, the LED industry pays more attention to efficient performance and intelligent applications, and gradually transitions from "price war" to "brand war" and "value war", all of which have extremely high requirements for the comprehensive competitiveness of enterprises.
According to industry experts, it was the correct strategy for Pinyi to win with price advantage at first. However, as an e-commerce company that focuses on long-term continuity, Pinyi ignored the two major issues of quality and service, which ultimately led to its "death" on the road to transformation.
The fall of a brand is sad, but the reasons behind it are more worthy of being savored in sadness. This company, which has only a shell but no inner essence, only squanders its beautiful appearance on big things and does not understand the importance of inner "cultivation", and the gold and jade are ruined. Product quality is the life and soul of a brand. Products without quality are destined to be eliminated by the market, and their brand value will be slowly worn away in the process. Looking around the world, German cars mean quality assurance, Swiss watches mean precision and meticulousness, and the world's top 500 companies are all famous for their high-quality products and services.
Interoperability can lead to innovation
At present, most Chinese LED display companies have such a difficulty: you make your screen and I make my core. All types of companies in the vertical field of the industry work alone. The consequence of this situation is that in order to obtain chips and other components, downstream companies have to pay high costs to upstream companies and are subject to technical standards. At the same time, downstream companies develop new smart products, but cannot find suitable components upstream, and their research and development innovations can only be "stillborn" and stranded.
Industry experts pointed out that once a Chinese company has the ability to integrate the upstream and downstream of the industry chain, it will be able to gain obvious cost advantages and synergy advantages. It can carry out rapid product iteration from the source of technology to full-screen products, and can even promote the innovation and formulation of industry standards, lead the development of the industry, and drive industry companies into a healthy development ecosystem to gain profits.
Enterprise transformation requires unprecedented efforts
With the beginning of China’s “13th Five-Year Plan” and the continuous deepening of the “Made in China 2025” strategy, in the process of transformation and upgrading, Chinese manufacturing companies are facing waves of competition. How to stand out among them? Companies must use their best efforts.
Looking at the market, the intensity of competition has reached unprecedented heights. New companies are born every moment, and some companies close down and exit the market. When competition enters the later stages, companies will compete not only on technology and innovative products, but also on systematic operational efficiency combined with their own business strategies. Schneider Electric has always focused on the continuous improvement of corporate energy efficiency and productivity, providing customers with full life cycle manufacturer-level services from equipment, systems to overall solutions, and providing diversified and customized services based on the different needs of users and industry characteristics. Some business owners said frankly that they are now operating with 200% energy every day, fearing that when they open their eyes tomorrow, the company will be closed. Perhaps his statement is a bit exaggerated, but the fierce competition in the market can be imagined. If you want to live well in the market, or even become prosperous, if you don't devote yourself wholeheartedly and concentrate on fighting, how can you get a place? It is not an exaggeration to use all your strength.
ANNA