The fourth stop of Unilumin Technology’s 2016 Operations Center Tour Training—Shanghai

On June 17th and 18th, the touring training team of Unilumin Technology Operations Center arrived in Shanghai, the magical city, and started the fourth stop of the tour in 2016. During the two-day training, through face-to-face communication, major channel dealers and operators deepened their comprehensive understanding of Unilumin's strategy, strengthened regional brand promotion, regional expansion, regional operation intensity, technical services and responsibilities, and contributed to the expansion and improvement of the Unilumin channel U ecosystem industry chain.

As ​​a prosperous region in China, the display market demand in East China is not only large, but also demanding. This also puts forward higher requirements for manufacturers entering the market. Competition in first-tier cities has long been a "Red Sea" state, and local companies have an advantage to a certain extent. How peripheral manufacturers can break through is an issue that all display companies must consider. To this end, Unilumin adopts a variety of cooperation methods and sales models with various channel customers in the East China region. At the same time, detailed analysis is conducted on the data of different companies in the LED industry, and a deep understanding of the opponents is achieved to "know yourself and the enemy, and you will never be defeated in a hundred battles."

For the domestic LED market, those who win in East China will win the world. After training and running-in at the first three stations, the professional team of this training is more fully prepared and the explanations are more detailed. There are more than 70 participating channel customers in East China, and they are more enthusiastic about participating in the training. They actively interact with the training group and put forward their own questions and opinions on different projects and products.

With the expansion of the application scope of LED displays, many subdivisions, such as advertising media, information display, stage performances, stadiums and various special applications, etc., the market demand has expanded dramatically, and the market sales model has also changed accordingly. Change the single marketing model, support the construction and improvement of the operator's marketing network, formulate a unified operation management system, realize the integration of regional operators and Unilumin's internal marketing team, and maximize the communication efficiency of Unilumin Technology to the market, thereby increasing Unilumin Technology's share and operating support in the regional market.

Under the premise that market demand continues to increase, pure product supply is no longer able to meet market demand, and calls for supporting solutions and after-sales services are increasingly rising. Modern display companies must not only make good products, but also provide overall services. Marketing concepts must also be updated simultaneously. Market competition is increasingly intensifying. Now is no longer an era of "making money while lying down", and it is imperative to strengthen regional operation capabilities. The main purpose of Unilumin Technology's training is to improve the comprehensive quality of regional agents, dealers, system integrators and other operators, enhance their actual marketing capabilities, and provide focused training on system solutions and product learning.

Through in-depth communication and experience sharing with regional channel vendors, we can propose detailed solutions based on different regions, different industries, and different projects. Among them, Zhejiang Peng's team took the lead in promoting the halibut series in China, focusing on differentiated products. It has made high-quality project plans through 6 projects and shared its classic case plans with everyone. Jinan Mr. Guo's team has exceeded the task in just half a year, and the project has received unanimous praise from customers. Mr. Guo said that although he has experienced failures, he should not be discouraged. Only by constantly learning product knowledge and carefully analyzing the domestic market economic trends can he continue to develop his own blue ocean market.

The training is not just a formality, in-depth communication and interaction have enhanced everyone's overall understanding of the Unilumin brand and the East China market. With certain geographical advantages, everyone agreed that joining hands with Unilumin to expand the market has immeasurable future potential.