On August 5, global attention will be focused on Rio. The opening ceremony of the 2016 Rio de Janeiro Olympic Games, the 31st Summer Olympics, will be held at the Maracanã Stadium. The opening ceremony has always been the highlight of the Olympic Games and the center of attention. Each country will do its best to show off the host's attitude in terms of program selection, visual effects, and high-tech applications.
However! Merrills, one of the directors of the opening and closing ceremonies of the Rio Olympics and the director of the famous film "City of God", said: "High-tech performance methods such as flying equipment and liftable stages will not appear."
As Brazil has been mired in dual political and economic crises in the past year, in the context of Brazil's economic downturn, the Rio Olympic Organizing Committee had to make careful calculations in order to prevent budget overruns.
Of course, careful planning does not mean it is not exciting. Give Rio a little confidence, maybe it can do a great job. Even in a recession, the Olympics still have plenty of sponsors. Today, let’s follow Xiaoye to learn about the venues and some display products of this Olympic Games. According to Panasonic, the top sponsor of the Olympic Games, 72 large-scale LED image display devices have been installed in various arenas, the largest number in history.
The Brazilian Olympic Games will use VR virtual reality technology
The "Olympic Broadcasting Service" (OBS) has recently confirmed that virtual reality technology (VR) will be used in the broadcast of this year's Brazilian Olympic Games. Among them, virtual reality services will be provided for the opening and closing ceremonies, and one event will be selected every day to provide virtual reality broadcasts. In addition, director Merrills said that in order to allow athletes from all over the world to deeply experience the Brazilian welcome method, people will also see very creative forms during the athletes' entrance.
Xinya Sheng’s high-protection LED display debuts in sports venues
Rio de Janeiro is located on the north side of the Tropic of Capricorn and on the west coast of Guanabara Bay in the Atlantic Ocean. It has high temperatures and rain all year round. High-level dustproof, waterproof, and salt spray corrosion resistance are the primary requirements for customers to choose LED display products. After a year of communication, it was finally confirmed that this "magic stage" with high protection level, long service life and universal screen was chosen.
Xinyasheng made a detailed analysis of the local terrain, climate environment and other factors in Rio de Janeiro, and exclusively customized the appearance of these Magic Stage MG5 series outdoor boxes destined for the Rio de Janeiro Olympic Games. The cabinet frame is hot-dip galvanized, and all metal parts are made of stainless steel. The special red cabinet back cover is anodized. The layer-by-layer protection makes the display less susceptible to oxidation and corrosion, and also plays a role in safety protection, insulation barrier and extended service life.
Leyard's small-pitch LED displays are used in Olympic studios
NBC Sports Group's NBC Olympic Channel will select Leyard's small-pitch high-definition LED displays for NBC's series of news reports on the 2016 Rio Olympics.
As NBC’s LED display strategic partner, Leyard will provide NBC with LED high-definition display visual effects solutions from August 5 to August 21, 2016, recording the exciting events of the 2016 Rio de Janeiro Olympics. By then, Leyard will provide three LED high-definition studio screens and one studio floor screen at the NBC Olympic Channel studio in Rio's international broadcast center; the three studio screens all use Leyard TVH1.9 products and all have video playback functions; the ground screen uses Leyard TVH2.5 products. Leyard TVH series displays can adjust the image to achieve a more accurate broadcast level with specific color temperature and gamma levels. They have the advantages of high contrast and low reflectivity when the camera is shooting, making the shooting effect bright and clear, and the color gradation extremely realistic and natural.
Panasonic projectors were used in the opening and closing ceremonies
For more than a quarter of a century, Panasonic has continued to contribute to the technological innovation of audio-visual equipment for the Olympic Games and support the hosting of the Olympic Games. At the Rio Olympics and Paralympics, Panasonic, as the "official partner of the opening and closing ceremonies" in preparing for the opening and closing ceremonies, signed a cooperation agreement with Rio2016 for the first time to provide the latest audio-visual equipment and image conversion technology.
At the opening ceremony of the Rio Olympic Games scheduled to be held on August 5, in addition to approximately 110 20,000 lumen high-brightness and high-definition compact and lightweight engineering projectors (PT-DZ21K2, Chinese model: PT-SDZ21K2C) and multi-channel broadcast specifications 2ME switcher*2 (AV-HS6000 series), Panasonic's audio and video equipment was also installed at the venue, the Maracanã Stadium, to help the opening ceremony be successfully held. In addition, 72 large-scale LED video display devices have been installed in each arena, the largest number in history. In terms of audio and video solutions that allow the audience to integrate into the game and make the competition more attractive, as well as the video judging system used by competition referees, Panasonic provides not only audio and video equipment, but also solutions including control.
SONY announces equipment list
NBC OLYMPICS has selected Sony to provide event broadcast and production equipment for its coverage of the 2016 Rio Olympics. The list includes more than 100 high-definition cameras, 4K high frame rate camera systems, program switchers and hundreds of LCD and OLED displays. Hundreds of Sony professional monitors, LCD monitors for professional video production, and public area displays, combined with hundreds of TRIMASTER EL OLED monitors, will be used to conduct critical evaluations of broadcast performance.
Japan’s 8K ultra-high-definition program public live broadcast large screen
Japan’s NHK stated that in 2016, it will focus on the development of 4K and 8K ultra-high-definition broadcast and television technologies so that these technologies can better serve the public. It is worth noting that during this year’s Rio Olympics in Brazil, NHK also plans to broadcast up to 7 hours of 8K ultra-high-definition video programs every day. However, even if users have an 8K ultra-high-definition TV, they cannot watch it at home. Because according to the plan, this 8K ultra-high-definition live TV broadcast will not be targeted at ordinary cable TV users. Instead, 60 large outdoor live broadcast screens were selected in Japan. Through these large screens in different locations, Japanese people can watch 8K ultra-high-definition programs.
Reveal: How awesome are Olympic sponsors!
The Olympic Games have become the most influential comprehensive sports event in the world, with the largest number of participating countries and people, and the highest level. The successful hosting of the Olympic Games benefits from the excellent management capabilities of the International Olympic Committee, in which Olympic sponsors play a very important role. They provided financial support and service guarantees for the preparation, publicity, and operation of the event, and made important contributions to the Olympic Games.
We will learn how companies become Olympic sponsors and the classification of sponsor levels and their rights and interests.
1 International Olympic Committee TOP Plan - International Olympic Committee Global Partner
An important part of the "TOP" plan is Olympic sponsors, often called Olympic business partners, which are divided into six types: Olympic global sponsors, International Olympic Committee sponsors, Winter Olympics sponsors, Summer Olympics sponsors, National Olympic Committee sponsors, and Olympic delegation sponsors. Summer Olympics sponsors have the largest investment, with each company's sponsorship fee being more than 40 million US dollars. In addition to providing financial support, it also provides important technical services. In return, they can enjoy the exclusive right to sell their products with the Olympic logo worldwide (including the Summer and Winter Olympic Games, the International Olympic Committee and 200 national or regional Olympic committees) within a four-year period, advertising priority, and the right to participate in sponsoring the Olympic torch relay, Olympic Park, and venue product sales, exhibitions, and promotions during the Olympic Games. Authoritative sources point out that under normal circumstances, an investment of US$100 million can increase brand awareness by 1%, while in sponsoring the Olympic Games, an investment of US$100 million can increase product awareness by 3%. Therefore, the Olympic sponsorship battles between multinational companies are often fierce, with not only overt and covert fights between companies, but also companies and the International Olympic Committee competing for price. All Olympic tickets must bear the names of these sponsors.
The Olympic Games provides an excellent advertising platform for TOP members and creates good profit margins for these sponsoring companies. Therefore, becoming a TOP member is not an easy task. According to regulations, global sponsors must meet three conditions: first, the company and its products have high quality and good image, and are in a leading position in the world; second, they are multinational companies with sufficient global resources; third, they can assist in the implementation of the International Olympic Committee's marketing plan. As an important profit model for the Olympic Games, the International Olympic Committee's Global Sponsor Program is very picky and sets an exclusive principle when selecting corporate partners. The International Olympic Committee can only select one company in the same industry.
2 Olympic Organizing Committee Sponsor Plan - Olympic Committee Sponsor
The Olympic Organizing Committee Sponsor Plan includes three levels: the first level is "Olympic Partners"; the second level is "Olympic Sponsors"; the third level is "Olympic Suppliers". As a sponsor of the Olympic Organizing Committee, you can get a variety of rewards, such as: using the emblems and titles of the Olympic Organizing Committee and the host country's National Olympic Committee for advertising and marketing activities; enjoying exclusive rights to specific product/service categories; obtaining reception rights for the Olympic Games; enjoying the first right to purchase TV advertisements and outdoor advertising during the Olympic Games; and enjoying the first right to sponsor cultural activities and theme activities such as the Torch Relay.
Sponsors of different sponsorship levels enjoy different rights and interests in return, mainly in the combination of logo use, the scope and priority of promotional media use, the right to use mascots, reception rights, honorary treatment, and recognition plans. Among them, "Olympic partners" have the largest scope of rights and interests.
3 National Olympic Committee Sponsor Plan - National Olympic Committee Sponsor
As a non-profit civil organization, the National Olympic Committee relies on corporate sponsorship to survive. Companies that provide sponsorship for the daily operations of the National Olympic Committee and Olympic delegations are such sponsors. National Olympic Committee emblems can be used, and main sponsors can also have their corporate logo printed on the Olympic team's competition clothing.
As a private non-profit organization, the National Olympic Committee’s income mainly comes from sponsors. According to the business practices of the International Olympic Committee, the National Olympic Committee divides sponsors into five levels: partners, senior sponsors, sponsors, suppliers and Huizheng concessionaires.
In return, the National Olympic Committee can authorize sponsors to use its logo and name sponsors at the corresponding level. In addition, the main sponsor's logo will be printed on the athletes' competition uniforms when participating in the Olympic Games.
ANNA