Main point
The first stage is to enter the professional indoor large-screen display market. In the fields of professional indoor large-screen display applications such as command, control, monitoring, video conferencing, and studios, small-pitch LED displays are expected to replace mainstream technologies such as DLP rear-projection splicing technology, LCD/plasma splicing technology, projection and projection fusion technology. We estimate that the global potential market size of small-pitch LED displays in this application field is more than 20 billion.
The second stage is to enter the fields of business meetings and education. Applications in the field of business conference display include large conferences and small conferences. The former such as parliamentary venues, hotels, large conference rooms of enterprises and institutions, and other venues with more than 100 people; the latter mainly refers to small conference rooms with ten people. Applications in the field of education range from primary school classrooms to university lecture theaters, with the number of students in each classroom ranging from dozens to hundreds. These fields currently mainly use projection technology to display the required information. We believe that the global effective market space for small-pitch LED displays in this field is more than 30 billion.
The third stage is to enter the high-end home TV market. Limited by the technology of LCD TVs, there is currently a lack of technology in the field of high-end home TVs with large screens over 110 inches, and projection technology is difficult to meet the viewing effect requirements of high-end users. Therefore, small-pitch LED display technology is expected to achieve brilliant results in this field in the future. We conservatively estimate that the global effective market space of small-pitch LED display technology in this field will be more than 60 billion. Entering this field still requires technological progress, improved workmanship and cost reduction. It also requires companies to improve their layout in terms of product design, sales channels and post-maintenance.
Ordinary indoor large-screen displays, cinemas and projection halls are also important potential markets. As the price of small-pitch LED display products decreases, ordinary indoor display fields that used to use larger-pitch LED displays to display advertisements and information are gradually beginning to adopt small-pitch LED products. In addition, standard cinemas and non-standard screening rooms are also trying to use small-pitch LED display technology. The global potential space of these markets is expected to reach 10 billion.
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