——The Sichuan dealer conference and new product launch conference of Nationstar LED Lighting was a complete success
On August 19, 2014, the Sichuan dealer conference and new product launch conference of Nationstar LED Lighting with the theme of "Sichuan and Sichuan discuss swords, the stars are shining" was grandly held at Chengdu Liwan International Hotel. Xu Zhenfeng, General Manager of Nationstar Optoelectronic Lighting Division, Dr. Liu Zongyuan, Deputy General Manager of Lighting Division and Director of Lighting R&D Department, Zhu Jianyi, Deputy General Manager of Sales Department of Lighting Division, Wang Ruiqi, General Manager of Nationstar LED Lighting Sichuan Operation Center and more than 160 dealer friends attended the meeting.
Overview of the venue
The meeting began with a speech by Wang Ruiqi, general manager of Nationstar LED Lighting Sichuan Operation Center. Mr. Wang expressed a warm welcome and heartfelt thanks to the dealer friends present, thanking them for their strong support for Nationstar LED products and their contribution to entering the Nationstar LED lighting brand into the Sichuan market. Mr. Wang said that after working with Nationstar Optoelectronics for more than a year, the market development has been very successful. Currently, it has 81 outlets in Sichuan Province, covering primary and secondary markets. Next, Nationstar Optoelectronics Sichuan Operation Center will increase its efforts to expand in retail, wholesale, engineering and other channels, deeply explore third- and fourth-level market resources, and improve the layout of outlets.
Wang Ruiqi, general manager of Nationstar LED Lighting Sichuan Operation Center, delivered a speech
Then, Ms. Xiu Feng from the Brand Promotion Department of Nationstar Optoelectronics introduced the company profile to everyone: including 45 years of corporate development history, 38 years of LED production experience, progressive scientific research technology, the advantages of the industrial chain integrating upstream, midstream and downstream, the brand positioning of "being a comprehensive leading LED enterprise" and The corporate image of "down-to-earth style, innovative spirit, low-key style, and steady development" enabled the dealer friends present to fully and clearly understand the strong corporate strength and excellent corporate competitiveness of Nationstar Optoelectronics.
Subsequently, Dr. Liu Zongyuan, deputy general manager of the Lighting Division and director of the Lighting R&D Department, introduced to everyone the new products that Nationstar LED Lighting will launch in the second half of the year. The new products released this time include PA series downlights, T5-JE series square bracket lights, filament candle lights, track spotlights, wall-washing ceiling lights and other products. Their market advantages are concentrated in unique appearance structure design, higher performance parameters and superior product quality. He also emphasized once again that LED lighting products on the market are highly homogeneous, but differ greatly in terms of materials, performance, technology, safety, etc., and reminded friends to make more comparisons and identifications when acting as an agent or purchasing.
Dr. Liu Zongyuan introduced Nationstar’s new LED lighting products
Immediately afterwards, Xu Zhenfeng, general manager of Nationstar Optoelectronic Lighting Division, introduced the market positioning and market strategy of Nationstar LED lighting products. Mr. Xu said that Nationstar LED Lighting always adheres to the principle of "advancing and retreating in a controlled manner, and having a right and a decisive position." The "commercial lighting + outdoor + light source" makes up the "one body and two wings" of lighting products, and is committed to building a leading domestic LED lighting brand and jumping into the top 5 in the LED lighting industry. In terms of market strategy, Mr. Xu said that Nationstar Optoelectronics has always adhered to a steady and down-to-earth style. In terms of market development, it will always follow the Nationstar market model of "differentiated market positioning + sustainable market strategy + forward-looking market thinking", and develop steadily step by step. At the same time, Mr. Xu also emphasized that Nationstar Optoelectronics has strong lighting engineering project operation capabilities and can provide dealer friends with a series of services from project bidding, lighting solutions, and after-sales maintenance.
Next, Wang Ruiqi, general manager of Nationstar LED Lighting Sichuan Operation Center, exchanged experiences with dealer friends on how to better sell LED lighting products. He pointed out that we must first fully understand the detailed specifications and parameters of various types of lamps, understand the characteristics and usage environments of different lamps, avoid pure preaching when talking to customers, and use comparison methods, experience sharing methods, etc. The dealer friends nodded in approval. Subsequently, Mr. Wang released a special promotion policy to celebrate the conference, and dealer friends responded positively and enthusiastically.
Dealers inspected Nationstar’s new LED lighting products
Finally, Mr. Xu made a concluding speech on the conference. He said: "Chengdu is a city that you don't want to leave when you come here. Nationstar must be a brand that you will never regret once you do it. We will continue to adhere to the steady and pragmatic development model with Nationstar characteristics, adhere to the quality-oriented product development with Nationstar characteristics, and the sustained and effective advertising with Nationstar characteristics, and work hand in hand with dealer friends in Sichuan and other places to create wealth."
Mr. Xu made a concluding speech
It is reported that this meeting is the first dealer meeting held by Nationstar LED Lighting in the Sichuan market. I believe that through this meeting, dealer friends in Sichuan will have more confidence in Nationstar Optoelectronics’ confidence and determination to rise in the LED lighting market.
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